12 Tips To Increase Your Online Sales in 2019
‘If you don’t market it, no one else will’ – Unknown
It is 2019. Digital Marketing isn’t just a buzzword, it is a necessity.
Whether you are in any industry, if you want to grow and scale your business you will need to get better at selling your products. And, how can you get better at selling without knowing the basics of online sales?
In this article, we are going to cover this aspect and help you become better at marketing your products in 2019.
Marketing in 2019 Statistics- Current & Future Trends
- Almost 50 percent of people in the US now use mobile to browse the web
- 52% of marketers now give content marketing a priority
- Content marketing budget will exceed $300 billion by the end of this year
- 70% of consumers learn about products through online content marketing channels
- 48% of marketers think influencer marketing is going to have a drastic impact in 2020
- E-commerce market is going to reach $4 trillion by 2020
It is important to consider all these statistics while forming your e-commerce marketing strategy.
A lot of people don’t consider the facts and then fail with their strategy. Facts help us realign out focus and fine-tune our strategies for precise targeting.
Impulse vs Intent
Consumers today buy because of two reasons. They like a product and wish to buy it. Or, they need a product and therefore search for it online.
When a person buys a product just because they liked it, this process is called impulse buying.
You must have seen ads on Facebook for various products. These are asking people to buy them because they are impulse purchases and people are always looking for more ways to spend their money.
When you need something and search everywhere just to get it, this process is called intent buying.
In intent buying, you already know what you want and search it online through keywords. In intent buying, a person is more conscious and focuses on quality, price, and trustworthiness of a store.
12 Ways to Improve Your E-commerce Sales
Now that you know why people shop online, we will learn the ways to target them properly so that they can come to your store and shop online.
1. Trust Signals
All consumers look for one thing when they are on the checkout page i.e. trust.
How will a person know if a store is trusted? Sadly, there is no way to check if a store is authentic or not.
Therefore, make sure you read the reviews about the store on various review websites. If a website exists online, it will have reviews either on review websites or on QnA websites.
Screen grab of Review Pilot. Review pilot is a decent resource to find reviews about the product or service.
Note: If you are looking for better reviews for the store, make sure that they are sourced from third parties. Because even if you add testimonials on your own website, customers will still prefer what third parties say about you.
If you really want to increase sales of your e-commerce store make sure that you create urgency.
A beginner question might be, how to create urgency of your e-commerce store? The answer: Add product prices that customers simply can’t ignore.
Here are a few examples:
Check out how they have added a timer with each product. And, if that isn’t enough, the store has also added sold counter with each product page so that consumers exactly know when the product will get sold.
The product page looks something like this.
The timer says that only 12 hours left. And, the discount is almost 91% which is a staggering number. For all those who are interested in buying this product, they can now pay a discounted price of $2 instead of $26 to buy the product.
Another way to make more sales is by adding a discount option. We have already explained in detail about the discount option above.
This website has also added the ‘money you save’ column with the product.
People usually compare product prices when they buy online.
When you make the calculations for them easy, they will buy from your website.
As in the above example, $544 is easy to comprehend. It means you will save this amount when you buy from them.
4. One-click payment
One of the best ways to increase orders to your e-commerce store is by adding a one-click payment option.
The one-click payment option will decrease the number of abandoned carts on your website.
And, if you are not familiar with abandoned carts, almost 60 to 70 percent people will abandon the cart process for no apparent reason.
But if you simplify the payments by offering them on a single click, you can easily reduce this number by 10 percent to 20 percent.
Amazon has been using the one-click payment option for quite a while. And, it has increased the conversion ratio by almost 100 percent.
5. Create and target buyer personas
One way to double your online sales is by targeting a specific buyer persona. This isn’t possible with social media or search engine marketing. So, you will have to use performance marketing.
In performance marketing, you have Google Adwords, Facebook Paid Ads. Both offer precise targeting according to a specific buyer persona.
When you create ads, you can easily target the buyer persona based on multiple settings such as ‘intent’, ‘interest’, ‘location’, ‘demographics’, and ‘earnings’.
These are just some of the ways to create and target buyer’s persona of your choice. Moreover, now that performance ads can trigger conversion alerts, you can also use them for marketing. These will only charge the money when someone buys a product from your store.
Once you have started receiving orders through performance marketing, next create split testing campaigns. You can use them to decrease your budget for further campaigns.
6. Create marketing funnels
Another great strategy to increase e-commerce sales is by creating a marketing funnel.
On an e-commerce store, most users will just visit to get more information about the product.
They are only ‘interested’ in details.
These can be your potential customers so you will also cater to them.
Next, when people are willing to buy, they will also drop by your store.
These have a ‘desire’ to buy but they are not sure if your store is going to be the best fit.
Next, there are customers who are at your store to buy products.
These are ‘action’ oriented customers who have already spent the time to find the details and now think that your store is the best.
You should know about all these stages.
For people who are aware, you can publish gift guides and how these guides can help them.
For people who are in the desired stage, show them how your store is the best fit. Maybe you offer better prices or maybe you offer free shipping. For people who are taking action, try to upsell them.
7. Upsell and Cross-sell
Upselling and cross-selling products is an art.
The only way to make more sales off your e-commerce store is to upsell items to the users.
Most people will only buy a single product that they are there to buy.
However, if you convince them that the product will look better with another product on your store, they will surely buy it.
Why? Because people want to look good and comfortable and you are giving them the surety.
The best example of cross-selling is Amazon.
These are just two columns that say that other people have also bought this product. And, the customer thinks that if other people are buying it, this means it will be a quality product.
Another example from Amazon:
Amazon has created pricing algorithms that automatically provide the best products that other people have bought in combination with the first one.
Similarly, you can also upsell your products and services. Upsell is to sell more of the same service. Let’s say, in case of your e-commerce store, if the person is buying just one jacket, you can sell them three. Upselling is another great way to increase the order volume on your e-commerce store.
8. Find or Crave a USP
Another way to increase sales on your e-commerce store is by improving the worth of your e-commerce store.
How can you do that?
Find a unique selling point for your e-commerce store.
Let’s say your store sells cotton bikinis that aren’t available anywhere else.
People will automatically come to you.
This means you need to go niche. A general store doesn’t have a USP because it is trying to sell almost everything.
For example, AliExpress and DHGate are two e-commerce stores that offer Chinese products to the international market. That’s why most people directly buy from them.
Remarketing Works Always
Add remarketing campaigns for people who visited your e-commerce store.
We have already discussed the marketing funnel. Remarketing is one way to bring back lost customers who either showed an interest in your products or tried to order them but decided not to.
With remarketing strategies, you can easily bring back to your e-commerce store to increase sales. The benefit of remarketing campaigns is that they are low cost and precise.
You can easily initiate remarketing campaigns through Facebook Paid Adverts and Google Ads.
In fact, you can also create a lookalike audience of your remarketing audience to increase the circle of your organic reach.
Improve Product Quality And Show It
One way to increase the sales of your e-commerce store is to improve product quality.
While this is obvious but customers are not forgiving.
They will simply destroy your brand if they don’t like your product.
There are many review websites, blogs, groups, and pages available where people can spread the news about your turmoil.
But, if you improve the quality of your product, or it is able to solve another issue, then no one will say anything about your product.
So, improve your product quality and you will soon have the limelight.
Add Pop-ups But Sparingly
Add exit popups on your product pages. Though these popups are annoying and people don’t exactly like them, but they work. You just have to place them wisely.
Popups can offer a discount, giveaways, or even a regular notice from the company.
The good part is that they cover the whole screen. If the offer is great, people will simply not resist it.
If nothing else, at least try to get their email ids. This way you can later retarget them through emails or ads.
Display Shipping time
This isn’t a way to increase sales on your e-commerce store but a genuine way to enhance the e-commerce experience.
Most e-commerce stores don’t have the shipping time mentioned.
The reason is that they are unsure if the product will reach them in time.
This is totally fine, but they can still mention with each product that the arrival will be between 10 days and four weeks.
This is the shipping page of BlueCrate dropshipping e-commerce store.
They mostly sell products from AliExpress. You can see how they have mentioned a clear shipping policy with a dedicated page.
By displaying the shipping time, you are actually showing your authority that your store is trusted.
There are many ways to double your sales in 2019.
Not all of them will work, and that is fine. Because if you don’t experiment, you won’t learn.
With that said, we hope these marketing tips are going to help you make wise decisions about your e-commerce store in near-future.
We have tried to add all those tips that can increase the number of sales coming to your e-commerce store.
Still, if you think that we have missed some information, simply comment it below.