What is the first thing that comes to your mind when you hear the words ‘beauty business’?
Cosmetics e-commerce store? Correct.
Promotional website for a local salon? Correct.
Beauty appliance review site? Correct.
Spa website? Correct!
We think you’ve guessed by now that this list can go on and on.
Beauty businesses can include anything from a platform selling lipsticks to a vlog teaching you a new hairdo every week and everything in between.
And like any other business, they need to have a digital media presence if they are to thrive in this competitive market.
This is what I cover in this blog. Jump directly to the section you want to know more about or go through the complete blog:
What my beauty business needs
As a beauty business owner, you are no different.
And running a successful, popular website – the best, most professional form of a digital presence – is what will set you apart from your competitors.
Ultimately, a website with great content is also what will allow you to achieve conversions!
Which leads us to the question you ask yourself at least once a week: how to increase traffic for my business?
Read on, because we’re going to tell you how!
How to get more website traffic for your beauty biz
Driving traffic to beauty websites isn’t rocket science. But it isn’t as easy as you might think either.
There are a number of things you can do to ensure more and more people visit your site. We’ve picked out the most effective ones for you so read on and speed up your growth (see what we did there?)!
Lead people to the site from social media platforms
You don’t need us to tell you the importance of social media platforms when it comes to digital marketing.
But let us emphasize our point anyway.
77% of people are likely to purchase from a brand that they follow on social media as opposed to other brands.
50% also use social media to follow brands they are interested in as this allows them to learn more about them and stay up-to-date with all the current happenings, product launches, services, etc.
We can share many other statistics with you but you get the point:
The audience of today is very likely to use social media to interact with your brand.
And that is something you need to use to your advantage.
While you can share information directly on social media, you can also use it as a tool to lead people to your site.
Let us share some examples. You could:
- Intrigue them about a product with a creative caption and include a link to the product on the site.
- Inform them of discounts available on the site.
- Share a snippet from a super helpful and relevant blog post, tempting them to read on!
Seeing these posts and similar ones on their site will automatically make them want to find out more. And they’ll know just how to do that – by clicking on the link and letting it take them to your site.
Start a stellar blog
As the owner of a beauty brand, you have a million topics under the sun to talk about – this applies to you no matter what category of business you belong to.
In other news, 77% of the people on the internet regularly read blogs on topics that interest them.
Now, connect these two pieces of information.
Do you see what you need to do?
That’s right – you need to maintain a blog that covers all topics relevant to your audience.
There are several reasons why a blog may just be the answer to all your woes – something that increases the digital foot traffic to your site.
Let us list some of them here:
- Covering things your audience wants to learn about will pique their interest and keep them coming back for more.
- Giving useful, unique information that adds value to your readers’ lives, such as beauty tips that actually work, will establish you as an authority in the field.
- You can use the blog for internal linking, so that your audience stays on the site longer and explores multiple parts of it.
- When you share relevant information on a regular basis, your audience will get into the habit of hearing from you. If, one week, you forget to post the blog link on your Facebook page, readers will go to the website directly.
- You can use the blog to develop an interest in your products or services in an indirect manner (without making it sound sale-sy).
There is a reason why 53% marketing professionals see blogging as a number-one priority, according to Hubspot. It helps these sites get web traffic for their beauty business; it can work wonders for yours too!
SEO, SEO, SEO!
You can have the most amazing content and the best deals in town but it is all in vain if people don’t even see them.
After all, they are ones you are putting in the effort for.
Leading them to the site through social media and other platforms is one solution to the problem. But there is a very important element that you just cannot ignore – and we’ve mentioned it thrice in the title of this section.
SEO or search engine optimization.
We can’t stress enough on the importance of optimizing your site for search engines. So when an individual searches for ‘the best makeup deals for Christmas’ or ‘top braid styles,’ your website shows up near the top of the list of results.
We’ve talked about enhancing the SEO of your site in detail in this blog post. Give it a read – it will tell you all you need to know:
Want to learn about the best SEO services in town? Read more about them here!
Get web traffic for your beauty business successfully – Get, set, go!
It is a competitive world out there, regardless of the industry you belong to.
For beauty businesses that are part of a massive industry, the competition is all the more staggering.
Knowing how to drive traffic to your website, thus, is a skill you cannot do without.
Implementing these tips should get you started in the right direction. Once you’re on an uphill path, you can keep on learning and building on the strong foundation you built.
Before we wrap up, want in on a secret? Checking out your competitor’s site can always help you gain perspective (and useful insight)!
Check out a few great beauty business websites here!
Now that you’re equipped with some amazing hacks, drive traffic to your site and accelerate your growth! Best of luck.