When you are new to writing about a particular niche, you have tons of ideas you want to pen down.
A couple of weeks later, most of those ideas have either evaporated into thin air or you realize you can’t work on them for one reason or the other.
Whether or not someone understands it, the concern is very real.
But there is a solution.
So what is it?
Well, we can’t tell you exactly what topics to write on – you may be writing about any niche under the Sun.
But here’s the good news: there are a couple of content types you can work with to ensure you come up with fresh, relevant, and engaging content every time. Let’s begin!
Tips and tricks are evergreen – a hack about getting dirt stains out of a white t-shirt will never get old because someone will ALWAYS need it.
With tips and tricks, your readers get quick solutions that help them accomplish a task in a much better way.
In other words, you add value to their lives or add to their knowledge in a way that will benefit them immensely.
And after all, who wouldn’t want that?
Here’s an example of such a blog post:
9 Content Marketing Tips for Digital Marketers
We know what you’re thinking – aren’t these the same as tips and tricks?
Well, the answer is yes and no.
Like secrets, tips and tricks are only as useful as their authenticity and their ability to solve a problem.
So, what’s different? Well, a ‘secret’ within a niche or a hack can only be provided by an expert in the niche – someone who has ample experience in the field.
This does two things:
Here is an example of a post we recently did about SEO hacks as explained by the gurus in the field – check it out:
5 SEO tips from 5 top content marketing influencers
2019 is coming to an end, so it is the perfect time to experiment with this type of content.
Summarizing the top happenings that took place in the niche you are writing about in the year will definitely grab the attention of your target audience.
Here is an example:
The Best Movies of 2019 (So Far)
And the cherry on top for your readers?
An analysis of what may happen in the upcoming can prepare your readers for the worst or give them glad tidings – hopefully the latter.
It can also help them make better-informed decisions they will later thank you for.
At any given time, there is a ‘hot’ topic that is being discussed left, right, and center, no matter what industry you are involved with.
And you had better grab the opportunity to give your two cents WHILE the topic is hot.
Because nobody likes cold, dry leftovers.
Writing about a trending topic helps you remain relevant and become an important part of the conversation surrounding your brand.
Always remain on the lookout for such topics. Here is a guide on how you can find them:
8 Ways to Find Trending Topics and Key Words
While this content writing type overlaps with others in this – wait for it – LIST, it definitely deserves a mention.
Going for list-type formats lets your reader know that they can get information about a number of options related to what they are looking for.
For example, if someone is looking for the top web analytics tools for their needs, a list of the best options will help them out a great deal!
You can further use this to your advantage by using a number in your title, specifying the number of items in the list so your readers are encouraged to click on it!
People will believe the most insane things without proof – you have probably been victim to the phenomenon at some point in your life.
This becomes a concern, however, when their belief in such a myth affects them negatively, on a personal or professional level.
You can imagine, then, how appreciative an individual would be for you to bust the myth that is messing with a part of their life.
Relieving people of that kind of trouble will definitely get you in their good books – as well as their bookmarks list!
Your reader is torn between whether Instagram or Twitter is the better pick for them as far as the online marketing of their brand is concerned.
Then, they come across this:
Social Media Marketing: Instagram or Twitter?
This is a guide that discusses the key features of each platform, as well as a detailed analysis of who should choose which one and why.
Being caught between two great options is more common an issue than you’d think.
And a comparison post that rescues the reader from this dilemma is definitely a welcome read!
The ‘How-To’ format is one of the most popular ones to exist today, whether it’s applied in a blog post or a video.
And for good reason!
In the digital age where all kinds of information is a few clicks or taps away, no individual wants to go around asking for help before exhausting all other options.
Luckily, the don’t have to do that – a quick web search should lead them to a step-by-step guide on how to achieve what they are trying to achieve.
And YOUR How-To should be right at the top.
So whether you are teaching someone how to conduct a SWOT analysis or how to improve their content marketing strategy, create a useful guide and watch it work wonders for you!
The title of this content type should be enough to tell you why this format is an absolute hit – it solves a problem!
Everyone gets stuck once in a while and they need help to get back on track.
And while some of the formats we have discussed above can address this problem, you can address the specific problem directly and offer an insightful solution in a short, concise piece.
The trick, here, is to mention the problem, the solution or BOTH in the title so that the reader will know that this is where they will find their answer.
Let’s say a business owner is having trouble achieving conversions and, ultimately, online sales. They need quick, actionable tips to remedy the situation.
They come across this blog post, which has the solution they are looking for in the title:
12 Tips To Increase Your Online Sales in 2019
Needless to say, they are definitely going to click.
To get an idea of the problems your readers or potential target audience is having, keep a close eye on discussions on platforms like Quora.
You can write countless pieces within each of the content types we have just discussed – and if you do it well, they’ll all be a hit.
Here’s a tip:
Jot down all the content writing ideas you think of AS YOU THINK OF THEM.
You may think you will remember later but we promise you, you won’t!