If you are struggling with Content Marketing, you probably think it is strenuous, rather hellish to be more accurate. Well, that’s not all wrong but not entirely true.
Content marketing is not a child’s play. Uh-un, it isn’t for sure! However, there are easier versions of its definition. Those versions are made up of hacks – Content Marketing hacks. The best part of these content marketing hacks is that top Content marketers have practiced and recommended them, so they are close to fail-proof.
Table of Contents
Here’s a list of more than 17 Content marketing hacks that you can practice yourself to witness the ease and see a striking difference in the results.
Creating content for everyone (literally everyone) gets you nowhere except probably at the peak of some traffic graphs. But how useful is that random traffic for you? On the contrary, how valuable would less but high-quality traffic be for you? That’s your “business goal” summed up.
Here’s the deal.
Create the content that your target audience is looking for. For that, you’d have to understand your target audience first.
Start with your audience research. Do surveys, all kinds of them. Get into their shoes, get hold of their mindset, understand their interests, likes, needs, and wants, the language they speak, and the content they need. Make a detailed persona of your ideal client.
Use your knowledge about them to show them how well you understand their pain points. Provide solutions and VIOLA. Your results would be your reward.
Evergreen content comes with many benefits. For instance,
Now that’s totally understandable Win-Win, and THERE’S NO CATCH.
Ever wonder why most of the marketing professionals and influencers come up with giant blog posts? Have you ever noticed a pattern in top-ranking blog posts no matter what the industry is?
The pattern is *detail*. Top ranking blogs are all-inclusive, and so they rule out the need to check another post to find the answers you are looking for.
As Brian Dean suggested in his 2016-based research, the more in detail you have covered a topic, the more are your chances to rank higher.
Just for a reminder, getting them interested in your product/service begins with getting them involved in your *Valuable Free Content*.
No matter how dreary and worn out your industry is (apologies if it is still dear to you), there would be an update or news to get everyone excited once in a while. Smart marketers create content on such topics just as the update is out, so their high-value content answers queries before people start searching for them.
Your content is also likely to go viral when it speaks the language of the target audience and provides a solution to their problems.
The blog posts winning audience appreciation are super important and respectable. They have superb hidden potentials too.
Want to run a back check?
Update your most high-performing blog posts quite often (more often than the others) and see the extent of stretch on your progress graphs.
The reason you want to keep updating your old posts is that you don’t want them to lose their popularity.
But, how does that help with keeping the popularity intact?
Now, this might sound crazy, but Google has a thing for the new posts (you can dig into the topic in Neil Patel’s blog here). If it doesn’t, previously ranked posts would stay up there forever, new ones won’t get a chance. There would be no competition and no improvement, only outdated content. Google would lose its searches to other search engines. But why would you think that Google got this far to see such a day?
Google would do everything possible to stay atop the other search engines. Content creators would have to keep doing their best to stay fresh if they want to stay in top results.
Video marketing is considered the most crucial marketing weapon, NOW more than ever before. Should you ask *Why*, there’s a whole list of whys:
Your chances of grabbing attention are much higher through a video than they are with a still image or a block of words. Also, psychologically videos have a better position creating trust level and that trust yields sales and growth for you. In non-human terms, Google has already picked sides with the video content over the other types.
So, a content marketing strategy for 2019 and beyond would be considered spot on if it focuses more on the video content.
A HubSpot Visual Content Marketing stats guide claims that Infographics have the potential to increase your web traffic by 12%, which is HUGE!
CoSchedule states that their recent infographic on Content hacking received 10X more shares compared to other content types. This is no less impressive either.
The best part is that these results are not popular-brands specific. You too are welcome to join the club.
Repurposing is a great hack best suited for 2019 and on. Success in today’s competitive environment calls for a lot of content creation. However, time is a luxury that most businesses and marketers can’t afford.
Repurposing content is the way out in the given scenario.
You can read more about the Content Sprout Method in your blog to find more ideas on repurposing content.
The importance of the headlines is stale news that still sells hot. The attention span of readers is decreasing fast, but the good news is, it is still big enough to get them to your headlines. However, whether or not they read them depends on the quality of your headlines.
There are certain ingredients that spice up the headlines, making them more readable & clickable.
Let’s dive into them:
Combine a few ingredients, make a few headlines, and test them individually to see which ones are more sticky. Stick to the ones with more clicks and engagements as they are more likely to get your content more reads/views.
A headline is a sneak peek into your content and tells the audience what they are heading to. Let them lead the viewer into your content like a pied-piper.
You’re already exhausting yourself with the above-mentioned ingredients. “What else could you do?”, you’d find yourself asking.
Nothing much. Just give headline analyzers a shot.
There are several headline analyzers (both free and paid) available to help you create the blind following effect.
Most analyzers judge your headlines on their scale, give a score, and recommend changes to make it the one that drags followers, blindfolded.
You can read more about several headline-analyzing tools in our upcoming blog post series on Content Marketing tools.
AIDA (or AIDEA) mode of advertising suggests that you mold your content (visual aspects, writing, and everything) with the ultimate objective in mind before creating the content.
It works by creating the content that attracts the audience at first encounter and develops a keen interest to move along. As the audience follows, it makes them want to have your product or service, proves their apprehensions unfounded with evidence and leads to the desired action. Your desired action could range from a comment to a sale, depending on the goal).
As long as you are not asking them to buy your product upfront yet creating a strong desire to be your clients, you are going the right way.
Internal linking is a massive thing with massive benefits. When you link your content to each other internally, you are making way for the readers to stay on your site for long, as they keep navigating through it.
Not only is this helping your audience with what they need but also increasing your dwell time and decreasing your bounce rate. Crawling and indexing of your site become easier & you have a great structure to boost.
Image source: WikiWeb
Neil Patel openly endorses this marketing technique for Email marketing. The 7-rule method suggests that you follow your target audience into their inboxes loaded with value for a minimum of 7 days. Start providing them value the day they sign up with you. Send them your best educational material and create offers that benefit them.
Continue over the next couple of days until you have positioned yourself as an expert in their minds who they are ready to pay to get value from. Now is the right time to pitch them. While you do so, rest assured you have a high chance of scoring a good response.
You are guest blogging when you create purpose-written blog posts for other names in your industry.
It might sound crazy to those not familiar with the idea of guest blogging. Why would you want to write for others, probably your competitors instead of writing for yourself?
Well, collaborations have a history of reaping immeasurable benefits.
When you are writing for another website in your industry with a good name and following, you’re introducing yourself to a newer, fresher audience. Hitting the spot right in that blog post, be sure to have that audience coming back to your site.
If a site with high authority and page rank links to you without a no-follow link (which is called a do-follow link), it actually passes the authority to your site as well. This would be a meaningful gesture as it would help you rank better. And guest blogging is a practical way to win that link.
Round-ups are just an aggregate of ideas on a topic. You can search for popular opinions on a topic and log them up as a round-up. Alternatively, you can contact experts in a field for their views on a topic, making it an expert round-up.
Either way, they are an excellent addition to your content and offer promising benefits.
Round-ups add to your authority level and give your audience a variety of views on the subject from your platform.
Expert round-ups go a step further in increasing your audience range and authority level. If your content clicks to them and you go the extra mile for the outreach the right way, you can have access to the audience and followers of those individuals as well.
If you understand, this is GRAND.
Content Marketing is all about sharing value in whatever form possible. You can read in our guide how sharing free content helps Content Marketers make big out of this habit.
FREE Courses are a big step in branding yourself as an authority & they pay off big time.
The more your name grows with free content initially, the better you can cash it by converting followers into your paying clients ultimately.
When you provide great value and the audience benefits from it a good deal, they are indebted to you. If they are, they’d want to reciprocate your action, as per one of Dr. Cialdini’s Principles of Persuasion i.e reciprocity. This is the best time to ask them to do what you want.
You could ask them for engagements to increase your social proof. You could ask them for their email ids and other credentials or ask them to buy your product or services if you have gone that far in the relationship.
Work on your site speed. Sites that load fast rank better as per backlinko research.
As a beginner, it might sound difficult to apply all the hacks and you’d prefer to find a Content Marketing & optimization expert, a digital marketer or an SEO expert to do it for you.
But as you begin to practice, things would start falling in place for you and you too would find it easier.
Being into Content Marketing, chances are high that you might have practiced many of these hacks already. Which ones have delivered the best results for you?
Which ones do you wish to apply next?
Let us know in the comments 🙂