Brace yourselves! You’ll have some Google ads benefits for clothing business — overdose. Call this the most crucial information probably, if you are looking into AdWords for the fashion industry. We’ll share the best strategies for clothing businesses-Google Ads too. But before that:
What’s the first thing to hit your mind when you hear Pay per click (PPC)?
You might already know that PPC is a system of advertisement. The publisher gets a certain amount paid by the advertiser each time a user clicks on the ad.
We bet, the answer you had in mind was Google Ads (formerly known as Google AdWords).
Here’s the deal.
Neither is PPC the only mode of Google Ads, nor is Google Ads the only platform for PPC ads. That misunderstanding, however, is a discussion for another time.
For now, let’s talk about Google AdWords for fashion.
Have you ever wondered how Google AdWords still happens to be among the top choices of most clothing businesses?
Let’s have a closer look at Google Ads to find the answer.
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Whether you have an apparel brand, an E-commerce clothing store, a child clothing business, or you deal in made-to-order clothing — any fashion clothing name leverages Google Ads. No doubt, however, Adwords is not the only option for clothing businesses.
You’d ask, *Why choose Google ads for a clothing business, then?*.
However, the answer is not very simple and requires a little patience with details.
But put simply, *Clothing businesses find Google Ads highly useful for the advantages they offer, that are just unignorable*.
Here is an explanation of the WHYs!
Here are some of the benefits of using Google ads for clothing businesses.
If you are looking for instant success, sales, and growth, the best option you could pick is Google AdWords.
Comparatively, optimizing your results for Search Engine Organic searches requires time and long term consistent efforts.
Now, this does not, in any case, prove AdWords superior to SEO efforts. Both have their places, but the speed of AdWords has no parallels.
For some products or services, people often do in-depth research long before they would actually make a purchase. For others, however, they are probably looking for placing an order right at the time they are searching for it.
The clothing business would probably fall in the latter category for most customers.
Now, targeting the right transactional keywords in your Google ads brings terrific results.
Let’s learn it with an example.
We made a Google search for the keyword *cheap and trendy clothing stores*. Here are the first few results that Google returned.
Now, if you pay close attention to your search results, you’d often find the top few (4, in our case) results to be the Ads. Try different variants of the keyphrase; the pattern would remain the same.
Now, imagine somebody looking to purchase clothes. What is he most likely to do? Click on the ads selling clothes or skip down to the organic results?
Lucky for advertisers, most people would click on the ads and would probably make a purchase. As a matter of fact, 2015 based Sitewit stats show the click-through percentage of the top 3 ads to be 41% of the total clicks all the results of the page get.
And that, dear friends, is the top advantage of using Google ads that target the right keywords and phrases. Just the way the advertisers from the given image did for the phrase *cheap and trendy clothing stores*.
Also read: Keyword Research: A Guide to Improve your Google Rank
As a local business, you do not want to target the whole nation unless if you are a fan of losing bucks on sure-to-waste stuff. For such cases, you’d want to use geo-targeting by using keywords that your exact potentials are likely to use if they need your services.
“But, local SEO is a good solution,” you’d say.
You’ve got it, and the fact needs no second consideration.
However, local SEO on its own won’t be as quick in fetching you results as AdWords would.
Alternatively, try both the strategies in unison to have a blast. SALES, PROFITS, GROWTH!
AdWords gives amazing detailed analytics to track the progress of your Ads. It gets you the information like clicks, click-through rates, better performing keywords, ad spent, conversion rate, and the ROI.
Each of them is an important measure of progress. This (having the whole progress right in front of you) helps you make better future decisions as well. For instance, you can decide what ads are burning your bucks and which ones are bringing the real, valuable results, i.e., excellent ROI.
Turn off the dollar burners and step up the better-performing ones. Way to go!
Your AdWords efforts land you above the SEO results of your competition — explained already.
You know your competitors are performing better than you in terms of sales. Wouldn’ it be great if you get the essence of their Ads campaigns? How about getting to know the exact keywords that they use in their AdWords campaign to rank in the top 3 ads places and win traffic that converts to sales?
Well, it’s your lucky day. Because AdWords does just the thing.
And knowing all of this helps you understand your Ads gap, i.e., the areas where your competition is winning, spending dollars while you aren’t.
Google keeps devising strategies to reach more, thus earn more. Here’re some of the ways you are offered to amplify your reach.
Seeing ads inside your mailbox box might be the least you’d expect from Google. This probably is why they turn out to be a great success in most cases.
These ads displayed mainly in the promotion tab (sometimes in the Social tab too), work best for advertisers to maximize their reach if they have hard budget limits.
Google smartly attracts and converts the visitors of a certain intend (indicated by their searches) with Retargeting ads.
Put otherwise — if you are an apparel business owner, you’ll give Google a list of your recent visitors to show a particular ad to. Now, a recent visitor (who has already shown some level of interest) has a better conversion potential if shown the same (or related products he was initially interested in).
You retarget, hoping that something just came up while the visitor was looking at the product, was adding it to cart, or was about to check out. In all actuality, the visitor might have been paying just a casual visit, however, going with that chance would only ruin your chances of selling (to those who were actually brutally abrupted by something while placing an order).
So, Google shows these retargeting ads (often with attractive offers and packages depending on how deep down the visitor was in the sales funnel) on search and display networks, among other placements.
All of these placement tactics increase the reach and thus, conversion rate.
BONUS BENEFITS YOUR CLOTHING BUSINESS COULD GET FROM GOOGLE ADS.
After the WHYs, let’s talk about the HOWs of AdWords for Clothing business in the fashion industry.
Enough of the benefits discussed, but that’s really not all!
Let’s drill down to hows of availing the best success options for your clothing business with Google Ads.
Branded Search Campaign is a campaign whereby you are spending, promoting your brand name, using it as your keyword.
But why care — specially when other keywords and non-branded campaigns are landing you quite higher?
Think about it for a moment.
You built a good name; well done! However, another clothing store appears on top when a prospect searches for your name. How does that feel?
If you do not use your brand name as the keyword, another smart clothing brand would.
You heard us!
Competitors often use their (better performing) competitor’s names as keywords to steal their traffic, thus a portion of their profits.
Here’s what a branded ad campaign looks like.
You appear to a searcher on top of your organic results when someone searches for your name.
Working on both PPC and SEO for roughly the same set of keywords ensures better and consistent ranking in both the strategies.
Additionally, Google’s relevance score goes further in your favor when you target your brand name as keywords. Higher relevance score thus lowers your cost per click.
Well, that’s a win, win, WIN no matter what clothing business you are in.
Also read: Does the ranking depend on the length of an article? [A review]
Google shopping campaigns have a proven track record for Clothing businesses.
Brad Smith has done a great job fetching amazing examples of different Google Shopping ads on Adespresso by Hootsuite.
Image Source: AdExpresso by Hootsuite
The unusual feature about the shopping campaigns is that they display multiple brands in the same long window. So, the users are in a unique position to compare the products.
These ads show on Google search, Google Shopping, as well as Search Partners Networks.
You might find these ads slightly expensive, but if you take our words for it, they are totally worth it.
“And how exactly?”, if you ask, here’s how:
Your clothing product would appear along with other big and small competitors. If your features are competitive, i.e., lesser prices or more trendy styling, you are definitely getting more sales then others.
Here’s an exact walkthrough by Google on how to run these ads. Just a tip to remember, create a Google Merchant Account before you get started.
Remarketing is the marketing of the same product to someone who has shown interest in it already either by visiting it or has taken some action.
Here’s an amazingly simple depiction of How Google Remarketing works by David Martin on medium.com.
The remarketing ads are incredibly high converting as they are meant for a relatively more qualified audience. These benefits render such ads less costly by increasing the ROI. Therefore, using Google remarketing ads to any clothing business is an exclusively profitable idea.
Did you just ask Why?
Imagine a good number of your audience visiting a particular dress on your website. However, a high number of these visitors don’t get to buy the dresses.
You are sure of their interest because they have clicked on the product, or on “add to cart” or “add to wishlist.”
But the problem — despite showing interest, they haven’t purchased. Either call it your loss and do nothing or call it your profit potential and re-market to them.
Who knows, they might have been caught up in something, abandoning the cart or leaving the clicked product un-ordered.
So, take it for them from there.
Remind them of the product or attract them with an offer. A winning number of prospects are bound to buy the product. For those who still do not, you can keep remarketing to them at intervals.
In one of his detailed blog posts, Neil Patel has jotted down everything you need to know about setting up a remarketing ad.
Google AdWords for fashion is a great option — You know it’s true. However, to get the most out of your Google Ads, your strategy must incorporate the best practices of ad creation. Here’s what you need to follow:
Google AdWords for fashion still happens to be an amazingly profitable choice, specially for clothing businesses. Here are some of the benefits of using Google Ads for Clothing business:
There are multiple ways to utilize Google Ads for Clothing business. Branded search campaigns, Google shopping campaigns, and Google remarketing ads have successfully delivered astonishing results for all the different types of clothing businesses.
Here’s a success story of Google Ads for a clothing business that Google shares with us.
Now that you know how to run your clothing business with Google Ads successfully, it is your turn. Get started and make us proud.
What do you think are you going to try first?
Should you be interested in more guidance or help with Google ads for your clothing business (or any other business for that matter), free free to seek our help.
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