latest blog posts

A tree having many branches sprouting out, depicting different Social media channels and associated symbols.

Powerful Content Production Strategy influencers follow [Content Sprout Method]

You might not know what *Content Sprouting* or *Seeding content* is. Most of you really won’t! Interestingly, YOU ALL experience it every day (and there’s no denying the fact). Skipping the daylight-saving adjustments, do you ever have more than 24 hours in a day? No, not yet. However, the number of channels competing for your […]

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5 Big Content Marketing Mistakes and How to Avoid Them

Content marketing mistakes can prove to be lethal to not only your sales but your brand image too. If you’re a new marketer, this may be quite scary to you. If you’re a seasoned one, you’re already taking a walk down memory lane, remembering all the mistakes you made and the massive saves you managed […]

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A white table top with some work essentials placed over it with the words *Content Marketing* that a finger is pointing at.

Understanding Content marketing [A simple guide for beginners]

Marketers around the world have taken a U-turn. YES, that’s right. They gave the turn a fancy name too. It’s called Content marketing. To understand the turn (and the term) better, turn back the hands of time. Here’s the story you might remember! You must remember how the businesses used to get on your nerves […]

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3 Content Marketing Tips for Drawing Useful Traffic

Driving in traffic as a newbie can be hard. DRIVING TRAFFIC to your website can be next to impossible. But do you want to know the good news? It ISN’T impossible! All you need is to familiarize yourself with the tips and tricks you can use as a beginner to at least get the wheel […]

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A white tabletop with glasses, coffee cup, a part of the keyboard, a part of the diary, a pen with its lid open and a plantlet on it. The main free space contains the letters for words *Content Marketing* placed on it.

How does sharing Free Content work for marketers? [Content Marketing]

Your content is your king (and has future importance more than your imagination). This king requires Herculean efforts to be created, and you go all out to create the best of it. If this language sounds alien to you, either you are not doing it right or have worked your way around with a better […]

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What to Expect from Your Content Marketing Agency

93% of marketers today make use of content marketing in some form or capacity (source: Content Marketing Institute). 93 percent! There must be some reason why practically everyone is doing it, right? Well, there is one: IT WORKS! Content marketing, when done right, helps you build brand awareness, increase sales, and enhance brand recognition among […]

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Does the ranking depend on the length of an article? [A review]

The fast-paced digital world would always startle you with its fast-paced updates.  Sometimes, it feels like Google uncle is breathing down your neck as he calls the shots. Dear uncle changes his algorithms faster than models change their clothes. Not surprisingly, some of your content doesn’t perform as per your expectations (you know the opposite […]

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Content Marketing for eCommerce – 3 Strategies to Get Started

A customer lands on your website. They’re interested in some products and decide to explore your store. They add some products to the shopping cart and wheel it to checkout. You just made your first (of many, hopefully) sale to them. Now go back to the first step and imagine that never happened – if […]

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Different kind of people (age, gender and other demographics) standing in a vast green ground and having their faces covered with tick markshaving their faces covered

A Guide to Facebook Demographics, Age Groups & Age Ranges

Brace yourselves!  You are about to find out POWERFUL information on Facebook demographics, age ranges, and other audience insights. You’d find emphasis placed on different age groups, age categories, and ranges–with the potential to overturn the way you market your business. Table of Contents Core considerations for a businessWhy Facebook for Business?Facebook Demographic StatsOther Encouraging StatsFacebook DemographicsAge:Different […]

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Content Marketing Agency vs. In-House Team – Factors to Consider

Who can create the best content strategy for my brand? If this question has kept you up for nights on end, you’re not alone – we totally understand. Every business owner, at some point, has been there and asked themselves the very same question. Do I choose a content marketing agency to create a strategy […]

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House of Quality [Quality Matrix] & Quality Function Deployment [QFD]: A simple guide

In this rapidly changing world of choices, the only way for businesses to thrive is to have their products/services designed around their customer’s needs and desires. You’d agree that your business gets nowhere if your clients don’t get what they are looking for. Marketers use a process called Quality Function Deployment [QFD] to ensure meeting […]

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Winning Content Marketing with Psychology – Persuasion Principles

An understanding of human psychology is what makes the difference between an average marketing strategy and one that stands out. Do you agree? If you’re an experienced marketer, you will know what we are talking about. We can almost see you nod your head in agreement. On the other hand, if you’re a rookie or […]

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Wendy’s menu- A double patty burger with a bowl of chili sauce, a box of tender fries and a glass of their frosty saying *Wendy’s; old fashioned Hamburgers*

Ever changing Wendy’s Slogans and Mottos: How’s Wendy’s making headway?

You must have observed wendy’s reshaping their mottos and catchphrases quite a lot. Haven’t you?  The brave and the courageous Wendy’s have always been experimenting with their slogans to find the ones which are tacky enough to stick. And you have found one good read on all of Wendy’s slogans and how they are making […]

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amazon swot analysis

Conducting a SWOT analysis – An Amazon Case Study

Remember that time when you wanted to launch a new product and were clueless where to begin? A SWOT analysis should have been the first step on that long road to the attainment of your aim. But what is a SWOT analysis? What is it used for? Why do you need it? The good news […]

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How does Discord make money? What is it’s business model?

Not everyone reading this piece of writing would be aware of the world of Discord. Right? Precisely! So, if *DISCORD* is nothing more than a conflict for you, here’s all you need to know! Table of Contents Discord-the gaming program:So, what makes Discord so successful after all?Why Discord?Discord vs. openly claimed competitors:Playing Discord:Discord Web and […]

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USPS Priority Mail – Choosing Shipping Options for Your Business

If you are a small- to medium-sized business owner, you will agree with me when I say this: Shipping options are a hassle to choose from. But there is a solution! That’s right – there is a solution and it’s within your reach. But what is it? It goes by the name of USPS Priority […]

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Commodification and Capitalism-The good and bad

If you are like most people, you will find the Concepts, Principles & Theories of Economics somewhat hard and dry. (DON’T HIDE! We know how badly you wanted to replace the word *somewhat* with a very strong antonym. But Don’t worry, you’ll read the understandable version of commodification and capitalism and related concepts here.) Socialism, […]

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Understanding the Adidas Slogan and Its Powerful Impact

Impossible is Nothing. It sure isn’t, Adidas. All In. That’s all it ever takes – being all in. And Adidas taught us that. You recognized these phrases the moment you read them, didn’t you? Why have these lines stuck with you, do you think? Because they are slogans and they were created for that very […]

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Evergreen Marketing – A Detailed Guide To Implement The Marketing That Lasts

Never even heard about Evergreen Marketing? No problem, we have got you covered, keep reading below. Being business owners and marketers, most of you would agree that marketing is a constant struggle. You have to keep up with ever-changing trends, algorithm changes, industry updates, and whatnot. And remember, we business owners have other, more important […]

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T-Shirt Fonts – The Importance and Method of Choosing the Right Ones

T-shirt fonts. If you have a t-shirt business, these are words that have likely haunted you at some point in your career. Going into the business, you had never thought choosing a FONT would be so much trouble, right? There were greater things to worry about such as the fabric, colors, sizes, cost, and more. […]

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7 Types of Propaganda Techniques Advertisers Use

Have you ever felt like you were being manipulated to do something? You probably were. There is always the chance that it was all in your head and you just felt like you were being used. But it is not unlikely that someone made use of your emotions to get something they needed. It makes […]

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Understanding and Using the VRIO Framework

Value. Rarity. Imitability. Organization. No idea what we are talking about? You will find out soon. But before that, let’s cover some basics. Table of Contents IntroductionThe VRIO Framework ExplainedHow it All StartedHow the Tool WorksWhat Exactly Are Resources?Types of ResourcesConducting the VRIO AnalysisStep 1 – The Question of ValueStep 2 – The Question of […]

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Understanding Sustainable Competitive Advantage and the Role of Digital Media in Achieving It

One of the most important things to you, as a business, is to have an edge over your competitors. Isn’t that true? It has to be because it’s the only way you will succeed in today’s highly competitive environment! But how can you do that? By creating a sustainable competitive advantage (SCA) that will keep […]

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Business growth

Why You Need a Digital Marketing Plan in 2019

Give me six hours to chop down a tree and I will spend the first four sharpening the axe. A popular quote attributed to Abraham Lincoln that perfectly captures the importance of planning.  This quote is applicable to digital marketing as well. Like other business operations, having a plan in mind is important before you actually […]

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iSkysoft Video Converter Review: The Good, The Bad, The Ugly

Video as a medium has a huge role in building brand awareness and Social Media platforms like Facebook are also doubling down on video ads so having a reliable video converter in your arsenal would be a wise decision. When it comes to a MULTI-FEATURE video converter that can take care of all your image […]

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12 Shopify Help Tips from the Professionals [FREE GUIDE]

If you will go to Shopify site, you will see how their company has grown. Based on their record, they have 1,000,000+ active users and approximately 500,000 powered businesses. Today, Shopify is really BIG considering the $46 billion-plus sales made through their site. Do these figures excite you? Table of Contents Introduction1. Know Your Options2. […]

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Website Design

Top 10 Business Website Essentials You Should Implement

Have you ever thought about PERFECTING your business website? Every business owner has specific ways to attract and gain customers. Those methods work for them for years, but it doesn’t mean they would always CONTINUE to work for them. Nowadays, many businesses pay close attention to developing, managing and updating their business website. However, there […]

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A 5-Step Guide to Writing Engaging Content for Your Business

Have you ever thought about writing engaging content? Chances are, you have, but you never paid much attention to it. Do you remember any Pinterest Infographic on content marketing, or a tweet on writing content, or a YouTube Video on writing a helpful blog post? Let us explain the context of discussing the importance of […]

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Top AI Startups

50 Top AI Startups of 2019

The use of Artificial Intelligence is the building of a successful startup from the ground up into something phenomenal, isn’t easy. At the best of times, a large portion of new startups fail due to lack of funding and other issues. What’s more, as the marketplace becomes more crowded, entrepreneurs are beginning to struggle with […]

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How to Rock Website SEO Audit in 2019? [Step-by-Step Guide]

You must be wondering what could have changed so much in 2019? SEO is the same, one would think. So, the audit process of SEO should also be the same. Right? Wrong! In fact, SEO changes EVERY DAY. Google now uses Rankbrain to improve its algorithms in real time. This helps Google algorithms learn new things […]

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ecommerce selling online

12 Tips To Increase Your Online Sales in 2019

‘If you don’t market it, no one else will’ – Unknown It is 2019. Digital Marketing isn’t just a buzzword, it is a necessity. Whether you are in any industry, if you want to grow and scale your business you will need to get better at selling your products. And, how can you get better […]

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Twitter or instagram

Social Media Marketing: Instagram or Twitter?

For today’s generation, social media sites and other platforms have become a vital part of everyday life. It is TRENDY and it’s use is wide spread. Due to this, even businesses are making more and more use of it for their marketing needs. Table of Contents IntroductionThe Competition: Twitter vs. InstagramDiscover More About Instagram and […]

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Facebook Marketing Tactics

7 Facebook Marketing Tactics You Should Know

There is little doubt that Facebook is one of the most popular platforms for digital marketing. A lot of brands and marketers are pouring their money into Facebook Ads and brewing the results. In reality, success doesn’t happen on the FB platform that quickly though; once you understand how Facebook works, however, you can take your […]

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International SEO Consultant

Ultimate International SEO Consultants for Your Start-Up Business

With ever-increasing potential, it makes a lot of sense to consider International SEO, as it will allow businesses to reach out to more clients worldwide and stay ahead of the competition. Internet users as of Jan 2019 has reached a whopping four billion three hundred and 88 Million people in number, according to the Hootsuite. When you […]

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Facebook Mistakes

Top 21 Facebook Marketing Mistakes [That Might Be Draining Your Business]

The оbvіоuѕ truth іѕ that Facebook is оnе оf thе mоѕt рорulаr аdvеrtіѕіng рlаtfоrmѕ available today with around 92% of ѕосіаl marketers using it. Yоu might be uѕіng іt too, but the question is – are уоu uѕіng it the RIGHT WAY? Don’t worry; you’re аbоut to rеаd thе tор 21 Fасеbооk Ad mіѕtаkеѕ marketers […]

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15 Best Word Press Themes of 2019

Picking the WordPress theme that is best suited for your website is quite CHALLENGING. You need a theme that is attractive and has features that will make it easier for you to develop a website as you have intended. You need a theme that will make your website user-friendly for your target audience so, they […]

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Facebook Ad Image

How to Design a Perfect Facebook Ad Image

Have you ever wondered why some of your Facebook ads do WELL, and others DON’T? In Facebook advertising, the creatives have a considerable role in the ad performance. A perfect Facebook ad image can’t be designed on a whim. Instead, it requires some expertise to pull this off, which we’ll try to share with you […]

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Increase your blog readers

5 UNTAPPED Methods on how to Increase Your Blog Readers for FREE

Did you spend hours and hours of your precious time on writing a blog but only a HANDFUL of people showed up? And of those that came, they stayed on the site for just a few seconds and BOUNCED. You must be thinking about why some do very good and you not as much? What […]

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Posting on Facebook

Facebook Posts: Simple. Sweet. Always Neat.

Seven major ways to make sure your blog or post gets the likes, views, and shares it deserves. Table of Contents IntroductionChecklist1. Add as little text as possible2. Add an image3. Add links4. Display call to action5. Keep your business voiceConclusionRelated Facebook Articles Introduction We all have been there, we pour our hearts out into a post, […]

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How Should You Start Your On-page SEO and Optimize Your Website

Are you planning on starting your website search engine optimization? Most of the companies either hire a full-time SEO or go to a digital marketing agency for starting the on-page SEO and optimizing the website. Before you go any further, you might want to reflect on the whole process of website optimization, especially if you […]

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Brand Voice on Video Marketing

How Video Helps Your Brand to Find Its Voice

Table of Contents Introduction1. Important Aspects of Branding2. What is Brand Voice and Tone?3. Ways to Establish Brand Voice4. The Effectiveness of Videos in Branding5. How Video Helps in Establishing Brand Voice.6. Product Advertisement7. Engage Customers and Community8. Create Emotional AdsConclusionRelated Blogs Introduction Investing in branding is as important as investing in the product’s development. Without […]

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Digital Marketing Budget

How Much Should You Spend on Digital Marketing in 2019?

With the majority of world population using the Internet to fulfill their needs, it would be a mistake not to reach out to them with your product or service. For this to happen, you need to have an online presence coupled with an effective digital marketing strategy. One of the most important parts of a […]

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Best Practices for Live Chat

Live Chat Best Practices for Better Customer Service

For any business’s growth, there are two main aspects that need to be the focus: customer acquisition and customer retention. If you are focusing on either one of them but not the other, then the growth chart of your business will be a flat line. Many businesses make the mistake of focusing on just the […]

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Keeping your Facebook Group Engaged and Active [Updated 2019]

Did you know that 70% of customer loyalty may have nothing to do with what you are selling? Shocking as it may sound but very true. There are several factors that are of great importance when it comes to keeping your Facebook group active and engaged in terms of customer experience, shared value, and trust […]

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how to increase clicks on facebook ads

5 Techniques to Generate ‘Clicks’ on Your Facebook Ads

The use of social media platforms has become one of the most reliable marketing tools for many start-up companies globally, which is suffice to say that it has had a real and measurable impact on a business’ bottom line and for a very good reason. There are over 2 billion (yes, that’s a “B”) monthly […]

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Creating a Member Facebook Group When You Have None

Congratulations to you if you’ve had and maintained 11,285 members on your Facebook group because building a positive brand reputation takes innovation, creativity and a lot of time. Rome wasn’t built in a day. But what if you could, without breaking your back or bank? According to The Chartered Institute of Marketing, it costs 4 to 10 times […]

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Starting a New Company? How to Market Online for FREE

Starting a new company could be overwhelming with all the legal work, office setup, hiring and branding – it won’t be incorrect to say that it requires a ton of work before you start working as a new company. A lot of companies put forth their marketing budget for the first quarter, but that’s not […]

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2 New Facebook Messenger Bot Updates

Facebook Messenger Bot is one of the most powerful new methods of internet marketing today. Messenger Bots enables you to create great sales funnel that will bring in sales directly within Messenger and deliver messaging sequences to your friends or people in your list. Keeping that in view, it’s important that you know what’s the […]

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Digital Marketing for Beginners. How to Get Started?

Have you ever felt overwhelmed while listening to the marketing experts about Facebook ads? If you are researching “digital marketing for beginners”, chances are, you might be new to digital marketing, or you haven’t started marketing your business on the internet. Either way, it’s imperative to pay attention to the methods that can be used […]

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Top 4 Recent Facebook Updates – January 2017 (UPDATED)

With billions of users, there’s no doubt that Facebook is one of the largest and most popular social media sites today. Changes and Facebook updates are regularly implemented to keep-up with the trend and the latest technology. So, why does Facebook have to constantly publish updates? Businesses of all sizes, marketers, and entrepreneurs from all industries, […]

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