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The Ultimate List of Content Marketing Tools and Resources-II

Marketers swear by the fortune they earn, CONTENT MARKETING IS A HELL OF A PROCESS! But what makes the process great?  Results, i.e., brand awareness, bonding with prospects, conversion & growth, an infinite loop of money. Want more? Oh, we forgot about the sense of achievement, contentment, and pride. Powerful Content Production Strategy influencers follow […]

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The 3 ‘F’s that Will Make Your Content Go Viral

The 3 ‘F’s that Will Make Your Content Go Viral

If content is King, viral content is the queen that pushes him to success. Going viral in today’s day and age isn’t hard. A single video that hits your audience in the feels, makes them laugh out loud or takes them on a very nice walk down memory lane will do the trick. But that […]

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Illustrations of several tools and resources for Content marketing along with a symbolic representation of results

The Ultimate List of Content Marketing Tools and Resources

CONTENT MARKETING Do you think it is just a compound word? Oh please!  Here’s the deal! We will happily get down to its nooks and crannies for changing your perspective if you stay focused. Gear up for reading the best Content marketing resources today. Content marketing is the process guilty of making businesses succeed in […]

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Top 5 Web Analytics Tools for Content Marketers

Insight into everything to do with your website is a must if you want to leave a mark on your consumers, especially as far as your content is concerned. And the reason is simple. You need to have clear visibility into the details of your website traffic. From who is being driven to the website […]

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keyword research

Keyword Research: A Guide to Improve your Google Rank

People around the globe search Google 1.2 trillion times a day on average (Multiply that with 365 if you may, but the strength of the fact is quite evident from per day stats too). The numbers are on the rise, year-over-year. (Source: Google Search Statistics) (Please don’t assume that we wrote this blog in 2012. However, […]

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Artificial Intelligence – A Content Marketer’s New Ally

What do you call it when machines start performing tasks mimicking the intelligence of human beings? The Robot Invasion. We’re just pulling your leg – or are we? ‘Robots’ might not be taking over the world anytime soon but they are taking over many business processes and proving themselves worthy. Artificial Intelligence (AI) is finding […]

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Content Marketing hacks

17+ Insanely Actionable Content Marketing Hacks

If you are struggling with Content Marketing, you probably think it is strenuous, rather hellish to be more accurate. Well, that’s not all wrong but not entirely true. Content marketing is not a child’s play. Uh-un, it isn’t for sure! However, there are easier versions of its definition. Those versions are made up of hacks […]

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Boost organic traffic

Boost Organic Traffic with these Stellar Content Marketing Hints

Boost organic traffic with these stellar content marketing hints Diverting internet on the web so that it ends up on your site is no easy feat. Everyone has somewhere to be and it not easy to get them to take a detour – to convince them that what you have may just be what they’re […]

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Content marketing KPIs

Powerful Content Marketing KPIs to make Your Game A Grand Slam

  The marketers at Canz Marketing sat down one day to devise our next marketing plan, in the lively conference room we call the mother of great ideas that bring revolutions & revenue.  Everybody was eagerly awaiting the moment to share incredible ideas and energetic plans until an orotund voice quoted John Jantsch: *Your impact […]

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Content Marketing Tips for Digital Marketers

9 Content Marketing Tips for Digital Marketers

As a digital marketer, you have a lot on your plate. The fact that you are likely nodding at your screen right now is testament to this fact. When it comes to the digital space, from analytics to strategy creation and execution, you have to take care of it all. In other words, from determining […]

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Important considerations building Content Marketing Team

Building your Content Marketing Team: Important Considerations

It wasn’t very long ago when the core marketing team used to be the king of every business — decision-maker, royal, and filthy rich, but not much progressive.  Fast-forwarding to a few years back, it began to transform, hitting the jackpot for businesses. The value-based new process was slow but totally worth it. They called it […]

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5 Content Marketing Myths That Are Taking You Down

5 Content Marketing Myths That Are Taking You Down

A content marketing strategy is what makes the difference between a successful business and a mediocre one. There is no denying that. But what if certain beliefs you hold about content marketing are hurting your marketing efforts AND your business? Content is king and queen and everything in between. What does this mean for a […]

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Content marketing teams of influencers

What Content Marketing Roles do Experts Hold on their Teams?

Ever wonder about the content marketing team structures of marketing influencers and experts? Let’s get there step-by-step. Say you are the owner of a new company. Sure, you need a lot of help in growing your brand online, but most importantly, you have finally decided to turn to content marketing to grow your business. What are […]

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4 Content Marketing Tips for Optimizing Conversions

What is the point of your content marketing strategy? That is a question every marketer asks themselves before they dive into creating a strategy – you’ve done it countless times too. Do you want to increase visibility and create recognition value? Sure. Do you want to work on your brand image? Definitely. But your ultimate […]

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2 happy women holding different symbols and two ecstatic men shaking hands and holding symbols.

4 must-have roles your Content Marketing team needs today

You might have seen one-man shows in Content marketing too. An individual starting solo, yet flying it higher than you can imagine. However, imagination has a limit. That’s a popular notion. Same goes for those solo flights. As the cravings to grow faster take over, responsibilities increase, and one human head falls short for the […]

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6 Steps to Improve Your Existing Content Marketing Strategy

6 Steps to Improve Your Existing Content Marketing Strategy

Change is inevitable when it comes to your content marketing strategy. But you get to decide whether it is a good change or a bad one. You know as well as we do that it can go both ways – the difference is in the decisions you make for your strategy going forward. If you […]

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A tree having many branches sprouting out, depicting different Social media channels and associated symbols.

Powerful Content Production Strategy influencers follow [Content Sprout Method]

You might not know what *Content Sprouting* or *Seeding content* is. Most of you really won’t! Interestingly, YOU ALL experience it every day (and there’s no denying the fact). Skipping the daylight-saving adjustments, do you ever have more than 24 hours in a day? No, not yet. However, the number of channels competing for your […]

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5 Big Content Marketing Mistakes and How to Avoid Them

Content marketing mistakes can prove to be lethal to not only your sales but your brand image too. If you’re a new marketer, this may be quite scary to you. If you’re a seasoned one, you’re already taking a walk down memory lane, remembering all the mistakes you made and the massive saves you managed […]

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A white table top with some work essentials placed over it with the words *Content Marketing* that a finger is pointing at.

Understanding Content marketing [A simple guide for beginners]

Marketers around the world have taken a U-turn. YES, that’s right. They gave the turn a fancy name too. It’s called Content marketing. To understand the turn (and the term) better, turn back the hands of time. Here’s the story you might remember! You must remember how the businesses used to get on your nerves […]

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3 Content Marketing Tips for Drawing Useful Traffic

Driving in traffic as a newbie can be hard. DRIVING TRAFFIC to your website can be next to impossible. But do you want to know the good news? It ISN’T impossible! All you need is to familiarize yourself with the tips and tricks you can use as a beginner to at least get the wheel […]

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A white tabletop with glasses, coffee cup, a part of the keyboard, a part of the diary, a pen with its lid open and a plantlet on it. The main free space contains the letters for words *Content Marketing* placed on it.

How does sharing Free Content work for marketers? [Content Marketing]

Your content is your king (and has future importance more than your imagination). This king requires Herculean efforts to be created, and you go all out to create the best of it. If this language sounds alien to you, either you are not doing it right or have worked your way around with a better […]

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What to Expect from Your Content Marketing Agency

93% of marketers today make use of content marketing in some form or capacity (source: Content Marketing Institute). 93 percent! There must be some reason why practically everyone is doing it, right? Well, there is one: IT WORKS! Content marketing, when done right, helps you build brand awareness, increase sales, and enhance brand recognition among […]

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Length of article

Does the ranking depend on the length of an article? [A review]

The fast-paced digital world would always startle you with its fast-paced updates.  Sometimes, it feels like Google uncle is breathing down your neck as he calls the shots. Dear uncle changes his algorithms faster than models change their clothes. Not surprisingly, some of your content doesn’t perform as per your expectations (you know the opposite […]

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Content Marketing for eCommerce – 3 Strategies to Get Started

A customer lands on your website. They’re interested in some products and decide to explore your store. They add some products to the shopping cart and wheel it to checkout. You just made your first (of many, hopefully) sale to them. Now go back to the first step and imagine that never happened – if […]

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Different kind of people (age, gender and other demographics) standing in a vast green ground and having their faces covered with tick markshaving their faces covered

A Guide to Facebook Demographics, Age Groups & Age Ranges

Brace yourselves!  You are about to find out POWERFUL information on Facebook demographics, age ranges, and other audience insights. You’d find emphasis placed on different age groups, age categories, and ranges–with the potential to overturn the way you market your business. Table of Contents Core considerations for a businessWhy Facebook for Business?Facebook Demographic StatsOther Encouraging StatsFacebook DemographicsAge:Different […]

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Content Marketing Agency vs. In-House Team – Factors to Consider

Who can create the best content strategy for my brand? If this question has kept you up for nights on end, you’re not alone – we totally understand. Every business owner, at some point, has been there and asked themselves the very same question. Do I choose a content marketing agency to create a strategy […]

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House of Quality [Quality Matrix] & Quality Function Deployment [QFD]: A simple guide

In this rapidly changing world of choices, the only way for businesses to thrive is to have their products/services designed around their customer’s needs and desires. You’d agree that your business gets nowhere if your clients don’t get what they are looking for. Marketers use a process called Quality Function Deployment [QFD] to ensure meeting […]

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Winning Content Marketing with Psychology – Persuasion Principles

An understanding of human psychology is what makes the difference between an average marketing strategy and one that stands out. Do you agree? If you’re an experienced marketer, you will know what we are talking about. We can almost see you nod your head in agreement. On the other hand, if you’re a rookie or […]

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Wendy’s menu- A double patty burger with a bowl of chili sauce, a box of tender fries and a glass of their frosty saying *Wendy’s; old fashioned Hamburgers*

Ever changing Wendy’s Slogans and Mottos: How’s Wendy’s making headway?

You must have observed wendy’s reshaping their mottos and catchphrases quite a lot. Haven’t you?  The brave and the courageous Wendy’s have always been experimenting with their slogans to find the ones which are tacky enough to stick. And you have found one good read on all of Wendy’s slogans and how they are making […]

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amazon swot analysis

Conducting a SWOT analysis – An Amazon Case Study

Remember that time when you wanted to launch a new product and were clueless where to begin? A SWOT analysis should have been the first step on that long road to the attainment of your aim. But what is a SWOT analysis? What is it used for? Why do you need it? The good news […]

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How does Discord make money? What is it’s business model?

Not everyone reading this piece of writing would be aware of the world of Discord. Right? Precisely! So, if *DISCORD* is nothing more than a conflict for you, here’s all you need to know! Table of Contents Discord-the gaming program:So, what makes Discord so successful after all?Why Discord?Discord vs. openly claimed competitors:Playing Discord:Discord Web and […]

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USPS Priority Mail – Choosing Shipping Options for Your Business

If you are a small- to medium-sized business owner, you will agree with me when I say this: Shipping options are a hassle to choose from. But there is a solution! That’s right – there is a solution and it’s within your reach. But what is it? It goes by the name of USPS Priority […]

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Commodification and Capitalism-The good and bad

If you are like most people, you will find the Concepts, Principles & Theories of Economics somewhat hard and dry. (DON’T HIDE! We know how badly you wanted to replace the word *somewhat* with a very strong antonym. But Don’t worry, you’ll read the understandable version of commodification and capitalism and related concepts here.) Socialism, […]

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Understanding the Adidas Slogan and Its Powerful Impact

Impossible is Nothing. It sure isn’t, Adidas. All In. That’s all it ever takes – being all in. And Adidas taught us that. You recognized these phrases the moment you read them, didn’t you? Why have these lines stuck with you, do you think? Because they are slogans and they were created for that very […]

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Evergreen Marketing – A Detailed Guide to Implement Marketing that Lasts

Never even heard about Evergreen Marketing? No problem, we’ve got you covered! To find out more, keep reading. Being business owners and marketers, most of you would agree that marketing is a constant struggle. You have to keep up with ever-changing trends, algorithms, industry updates, and whatnot. But we business owners have other important things to […]

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T-Shirt Fonts – The Importance and Method of Choosing the Right Ones

T-shirt fonts. If you have a t-shirt business, these are words that have likely haunted you at some point in your career. Going into the business, you had never thought choosing a FONT would be so much trouble, right? There were greater things to worry about such as the fabric, colors, sizes, cost, and more. […]

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7 Types of Propaganda Techniques Advertisers Use

Have you ever felt like you were being manipulated to do something? You probably were. There is always the chance that it was all in your head, and you just felt like you were being used. But it is not unlikely that someone made use of your emotions to get something they needed. It makes […]

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Understanding and Using the VRIO Framework

Value. Rarity. Imitability. Organization. No idea what we are talking about? You will find out soon. But before that, let’s cover some basics. Table of Contents IntroductionThe VRIO Framework ExplainedHow it All StartedHow the Tool WorksWhat Exactly Are Resources?Types of ResourcesConducting the VRIO AnalysisStep 1 – The Question of ValueStep 2 – The Question of […]

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Understanding Sustainable Competitive Advantage and the Role of Digital Media in Achieving It

One of the most important things to you, as a business, is to have an edge over your competitors. Isn’t that true? It has to be because it’s the only way you will succeed in today’s highly competitive environment! But how can you do that? By creating a sustainable competitive advantage (SCA) that will keep […]

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Business growth

Why You Need a Digital Marketing Plan in 2019

“Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” A famous quote attributed to Abraham Lincoln that perfectly captures the importance of planning; this quote applies to digital marketing as well. Like other business operations, having a plan in mind is important before you start […]

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iSkysoft Video Converter Review: The Good, The Bad, The Ugly

Video as a medium has a huge role in building brand awareness and Social Media platforms like Facebook are also doubling down on video ads so having a reliable video converter in your arsenal would be a wise decision. When it comes to a MULTI-FEATURE video converter that can take care of all your image […]

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12 Shopify Help Tips from the Professionals [FREE GUIDE]

If you will go to Shopify site, you will see how their company has grown. Based on their record, they have 1,000,000+ active users and approximately 500,000 powered businesses. Today, Shopify is really BIG considering the $46 billion-plus sales made through their site. Do these figures excite you? Table of Contents Introduction1. Know Your Options2. […]

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Business Website Essentials

Top 10 Business Website Essentials You Should Implement

Have you ever thought about PERFECTING your business website? Every business owner has specific ways to attract and gain customers. Those methods work for them for years, but it doesn’t mean they would always CONTINUE to work for them. Nowadays, many businesses pay close attention to developing, managing and updating their business website. However, there […]

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A 5-Step Guide to Writing Engaging Content for Your Business

Have you ever thought about writing engaging content? Chances are that you have, but you never paid much attention to it. Do you remember a Pinterest infographic on content marketing, or a tweet on writing content, or a YouTube Video on writing a helpful blog post? Let us explain the importance of writing engaging content […]

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Top AI Startups

50 Top AI Startups of 2019

The use of Artificial Intelligence is the building of a successful startup from the ground up into something phenomenal, isn’t easy. At the best of times, a large portion of new startups fail due to lack of funding and other issues. What’s more, as the marketplace becomes more crowded, entrepreneurs are beginning to struggle with […]

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SEOnGrowth

How to Rock Website SEO Audit in 2019? [Step-by-Step Guide]

You must be wondering what could have changed so much in 2019? SEO is the same, one would think. So, the audit process of SEO should also be the same. Right? Wrong! In fact, SEO changes EVERY DAY. Google now uses Rankbrain to improve its algorithms in real-time. This helps Google algorithms learn new things every […]

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ecommerce selling online

12 Tips To Increase Your Online Sales in 2019

‘If you don’t market it, no one else will’ – Unknown It’s 2019. Digital Marketing isn’t just a buzzword; it is a necessity. If you’re in an industry and you want to grow and scale your business, you will need to get better at selling your products. But how can you get better at selling […]

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Twitter or instagram

Social Media Marketing: Instagram or Twitter?

For today’s generation, social media sites and other platforms have become a vital part of everyday life. It is TRENDY and it’s use is wide spread. Due to this, even businesses are making more and more use of it for their marketing needs. Table of Contents IntroductionThe Competition: Twitter vs. InstagramDiscover More About Instagram and […]

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Facebook Marketing Tactics

7 Facebook Marketing Tactics You Should Know

[activecampaign form=19] There is little doubt that Facebook is one of the most popular platforms for digital marketing. A lot of brands and marketers are pouring their money into Facebook Ads and brewing the results. In reality, success doesn’t happen on the FB platform that quickly though; once you understand how Facebook works, however, you can […]

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International SEO Consultant

Ultimate International SEO Consultants for Your Start-Up Business

With ever-increasing potential, it makes a lot of sense to consider International SEO, as it will allow businesses to reach out to more clients worldwide and stay ahead of the competition. Google, the most powerful search engine, makes the claim of servicing more the TWO TRILLION web searches per year. However, SEO can seem complicated and intimidating. Check […]

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