latest blog posts

7 Types of Propaganda Techniques Advertisers Use

Have you ever felt like you were being manipulated to do something? You probably were. There is always the chance that it was all in your head and you just felt like you were being used. But it is not unlikely that someone made use of your emotions to get something they needed. It makes […]

Continue Reading

Understanding and Using the VRIO Framework

Value. Rarity. Imitability. Organization. No idea what we are talking about? You will find out soon. But before that, let’s cover some basics. Table of Contents IntroductionThe VRIO Framework ExplainedHow it All StartedHow the Tool WorksWhat Exactly Are Resources?Types of ResourcesConducting the VRIO AnalysisStep 1 – The Question of ValueStep 2 – The Question of […]

Continue Reading

Understanding Sustainable Competitive Advantage and the Role of Digital Media in Achieving It

One of the most important things to you, as a business, is to have an edge over your competitors. Isn’t that true? It has to be because it’s the only way you will succeed in today’s highly competitive environment! But how can you do that? By creating a sustainable competitive advantage (SCA) that will keep […]

Continue Reading
Business growth

Why You Need a Digital Marketing Plan in 2019

Give me six hours to chop down a tree and I will spend the first four sharpening the axe. A popular quote attributed to Abraham Lincoln that perfectly captures the importance of planning.  This quote is applicable to digital marketing as well. Like other business operations, having a plan in mind is important before you actually […]

Continue Reading

iSkysoft Video Converter Review: The Good, The Bad, The Ugly

Video as a medium has a huge role in building brand awareness and Social Media platforms like Facebook are also doubling down on video ads so having a reliable video converter in your arsenal would be a wise decision. When it comes to a MULTI-FEATURE video converter that can take care of all your image […]

Continue Reading

12 Shopify Help Tips from the Professionals [FREE GUIDE]

If you will go to Shopify site, you will see how their company has grown. Based on their record, they have 1,000,000+ active users and approximately 500,000 powered businesses. Today, Shopify is really BIG considering the $46 billion-plus sales made through their site. Do these figures excite you? Table of Contents Introduction1. Know Your Options2. […]

Continue Reading
Website Design

Top 10 Business Website Essentials You Should Implement

Have you ever thought about PERFECTING your business website? Every business owner has specific ways to attract and gain customers. Those methods work for them for years, but it doesn’t mean they would always CONTINUE to work for them. Nowadays, many businesses pay close attention to developing, managing and updating their business website. However, there […]

Continue Reading

A 5-Step Guide to Writing Engaging Content for Your Business

Have you ever thought about writing engaging content? Chances are, you have, but you never paid much attention to it. Do you remember any Pinterest Infographic on content marketing, or a tweet on writing content, or a YouTube Video on writing a helpful blog post? Let us explain the context of discussing the importance of […]

Continue Reading
Top AI Startups

50 Top AI Startups of 2019

The use of Artificial Intelligence is the building of a successful startup from the ground up into something phenomenal, isn’t easy. At the best of times, a large portion of new startups fail due to lack of funding and other issues. What’s more, as the marketplace becomes more crowded, entrepreneurs are beginning to struggle with […]

Continue Reading

How to Rock Website SEO Audit in 2019? [Step-by-Step Guide]

You must be wondering what could have changed so much in 2019? SEO is the same, one would think. So, the audit process of SEO should also be the same. Right? Wrong! In fact, SEO changes EVERY DAY. Google now uses Rankbrain to improve its algorithms in real time. This helps Google algorithms learn new things […]

Continue Reading
ecommerce selling online

12 Tips To Increase Your Online Sales in 2019

‘If you don’t market it, no one else will’ – Unknown It is 2019. Digital Marketing isn’t just a buzzword, it is a necessity. Whether you are in any industry, if you want to grow and scale your business you will need to get better at selling your products. And, how can you get better […]

Continue Reading
Twitter or instagram

Social Media Marketing: Instagram or Twitter?

For today’s generation, social media sites and other platforms have become a vital part of everyday life. It is TRENDY and it’s use is wide spread. Due to this, even businesses are making more and more use of it for their marketing needs. Table of Contents IntroductionThe Competition: Twitter vs. InstagramDiscover More About Instagram and […]

Continue Reading
Facebook Marketing Tactics

7 Facebook Marketing Tactics You Should Know

There is little doubt that Facebook is one of the most popular platforms for digital marketing. A lot of brands and marketers are pouring their money into Facebook Ads and brewing the results. In reality, success doesn’t happen on the FB platform that quickly though; once you understand how Facebook works, however, you can take your […]

Continue Reading
International SEO Consultant

Ultimate International SEO Consultants for Your Start-Up Business

Internet users as of Jan 2019 has reached a whopping four billion three hundred and Eighty Eight Million people in number, according to the Hootsuite. When you think of marketing in terms of numbers, that is approximately FOUR BILLION plus potential customers! According to Google, the most powerful search engines online today, it makes the claim […]

Continue Reading
Facebook Mistakes

Top 21 Facebook Marketing Mistakes [That Might Be Draining Your Business]

The оbvіоuѕ truth іѕ that Facebook is оnе оf thе mоѕt рорulаr аdvеrtіѕіng рlаtfоrmѕ available today with around 92% of ѕосіаl marketers using it. Yоu might be uѕіng іt too, but the question is – are уоu uѕіng it the RIGHT WAY? Don’t worry; you’re аbоut to rеаd thе tор 21 Fасеbооk Ad mіѕtаkеѕ marketers […]

Continue Reading

15 Best Word Press Themes of 2019

Picking the WordPress theme that is best suited for your website is quite CHALLENGING. You need a theme that is attractive and has features that will make it easier for you to develop a website as you have intended. You need a theme that will make your website user-friendly for your target audience so, they […]

Continue Reading
Facebook Ad Image

How to Design a Perfect Facebook Ad Image

Have you ever wondered why some of your Facebook ads do WELL, and others DON’T? In Facebook advertising, the creatives have a considerable role in the ad performance. A perfect Facebook ad image can’t be designed on a whim. Instead, it requires some expertise to pull this off, which we’ll try to share with you […]

Continue Reading
Increase your blog readers

5 UNTAPPED Methods on how to Increase Your Blog Readers for FREE

Did you spend hours and hours of your precious time on writing a blog but only a HANDFUL of people showed up? And of those that came, they stayed on the site for just a few seconds and BOUNCED. You must be thinking about why some do very good and you not as much? What […]

Continue Reading
Posting on Facebook

Facebook Posts: Simple. Sweet. Always Neat.

Seven major ways to make sure your blog or post gets the likes, views, and shares it deserves. Table of Contents IntroductionChecklist1. Add as little text as possible2. Add an image3. Add links4. Display call to action5. Keep your business voiceConclusionRelated Facebook Articles Introduction We all have been there, we pour our hearts out into a post, […]

Continue Reading

How Should You Start Your On-page SEO and Optimize Your Website

Are you planning on starting your website search engine optimization? Most of the companies either hire a full-time SEO or go to a digital marketing agency for starting the on-page SEO and optimizing the website. Before you go any further, you might want to reflect on the whole process of website optimization, especially if you […]

Continue Reading
Brand Voice on Video Marketing

How Video Helps Your Brand to Find Its Voice

Table of Contents Introduction1. Important Aspects of Branding2. What is Brand Voice and Tone?3. Ways to Establish Brand Voice4. The Effectiveness of Videos in Branding5. How Video Helps in Establishing Brand Voice.6. Product Advertisement7. Engage Customers and Community8. Create Emotional AdsConclusionRelated Blogs Introduction Investing in branding is as important as investing in the product’s development. Without […]

Continue Reading
Digital Marketing Budget

How Much Should You Spend on Digital Marketing in 2019?

With the majority of world population using the Internet to fulfill their needs, it would be a mistake not to reach out to them with your product or service. For this to happen, you need to have an online presence coupled with an effective digital marketing strategy. One of the most important parts of a […]

Continue Reading
Best Practices for Live Chat

Live Chat Best Practices for Better Customer Service

For any business’s growth, there are two main aspects that need to be the focus: customer acquisition and customer retention. If you are focusing on either one of them but not the other, then the growth chart of your business will be a flat line. Many businesses make the mistake of focusing on just the […]

Continue Reading

Keeping your Facebook Group Engaged and Active [Updated 2019]

Did you know that 70% of customer loyalty may have nothing to do with what you are selling? Shocking as it may sound but very true. There are several factors that are of great importance when it comes to keeping your Facebook group active and engaged in terms of customer experience, shared value, and trust […]

Continue Reading
how to increase clicks on facebook ads

5 Techniques to Generate ‘Clicks’ on Your Facebook Ads

The use of social media platforms has become one of the most reliable marketing tools for many start-up companies globally, which is suffice to say that it has had a real and measurable impact on a business’ bottom line and for a very good reason. There are over 2 billion (yes, that’s a “B”) monthly […]

Continue Reading

Creating a Member Facebook Group When You Have None

Congratulations to you if you’ve had and maintained 11,285 members on your Facebook group because building a positive brand reputation takes innovation, creativity and a lot of time. Rome wasn’t built in a day. But what if you could, without breaking your back or bank? According to The Chartered Institute of Marketing, it costs 4 to 10 times […]

Continue Reading

Starting a New Company? How to Market Online for FREE

Starting a new company could be overwhelming with all the legal work, office setup, hiring and branding – it won’t be incorrect to say that it requires a ton of work before you start working as a new company. A lot of companies put forth their marketing budget for the first quarter, but that’s not […]

Continue Reading

2 New Facebook Messenger Bot Updates

Facebook Messenger Bot is one of the most powerful new methods of internet marketing today. Messenger Bots enables you to create great sales funnel that will bring in sales directly within Messenger and deliver messaging sequences to your friends or people in your list. Keeping that in view, it’s important that you know what’s the […]

Continue Reading

Digital Marketing for Beginners. How to Get Started?

Have you ever felt overwhelmed while listening to the marketing experts about Facebook ads? If you are researching “digital marketing for beginners”, chances are, you might be new to digital marketing, or you haven’t started marketing your business on the internet. Either way, it’s imperative to pay attention to the methods that can be used […]

Continue Reading

Top 4 Recent Facebook Updates – January 2017 (UPDATED)

With billions of users, there’s no doubt that Facebook is one of the largest and most popular social media sites today. Changes and Facebook updates are regularly implemented to keep-up with the trend and the latest technology. So, why does Facebook have to constantly publish updates? Businesses of all sizes, marketers, and entrepreneurs from all industries, […]

Continue Reading
Facebook Updates

The Most Exciting Facebook Updates for November 2017

  Facebook has rolled out many new updates this month to cater to the many advertisers and entrepreneurs present on this social media platform. These Facebook updates allow users to create more eye-catching advertisements and develop a strategy using the tools provided by Facebook to boost the value of your business. The leads provided by […]

Continue Reading