Keeping your Facebook Group Engaged and Active

Did you know that 70% of customer loyalty may have nothing to do with what you are selling? Shocking as it may sound but very true.

There are several factors that are of great importance when it comes to keeping your Facebook group active and engaged in terms of customer experience, shared value, and trust that can help you increase your revenue; because ultimately, what you are trying to do is asking a mom somewhere to skip buying a pack of diapers and instead buy your product – which she will.

This is known as Purchase on Command


You are at an advantage because Facebook is not only a free platform, it is essentially sustainable but ask yourself, how does your interaction with your Facebook group deepen their engagement?

Recent studies reveal what customers want in exchange for their loyalty;

  • 77% want a genuine product
  • 73% want an effective customer support
  • 69% want to be reorganized by a brand and would stay with it for rewards and loyalty points
  • 64% want shared values with brands
  • 60% need online contents from their trusted brands
  • 48% would come back if their first purchase was seamless
  • 41% want personalized contact from brands based on their browsing and purchasing history

The moral of the story is; while getting new customers is good for business, it pays to be extra vigilant of your existing ones because loyal customers will buy 90% more than 20% from a new shopper.

You may have the best success in driving customers to your landing pages through thorough market research, immaculate ad campaigns, cross-promotions but if your client engagement is lacking, so will your revenue.

Here is what you need.

  • Evaluate Your Resources

This area requires you to be the face of your online business and create a content-worthy campaign and maintain your social media account.

It requires technical skills so you will need to be sure you have the necessary people in place to execute a social media marketing plan before you start and an effective team that will manage your business and more or less takes your new brand to the next level.

If your audience interaction and content is atop-shelf in quality, you will, by all means, generate more clicks because you will have built a loyal following of people who trust you as a source that can meet their needs and expectations.

  • Create a Facebook (Business), Group

The business is in parentheses for a good reason; there is a big difference between a Facebook profile, page, and group when it comes to setting up a social media marketing business.

A Facebook profile and page can be personal and can be ‘friends’ with your members, you can have a business profile, however, NO advertising allowed.

On the other hand, a Facebook Group can be members only (don’t need too friendly), allows business advertising and discussions, and your group can be opened, closed, or secret, which is what you essentially want.

  • Have a Sizable Group

Neil Patel suggests groups of about 200+ members on your Facebook group should be the right number to start you on the right footing, specifically a Closed Groupbecause it not only gives you better control over adding new members, it is safe and protects your business incase you have disgruntled customers.

Ideally, this group is meant to casts a wide net over specific subject matters with a few of your well-respected peers as well as give you the opportunity to network.

It more or less keeps the conversations focused, and it is a great way to build stronger relationships with customers while allowing you to collect honest feedbackon what their customers might like.

  • Have a Relatable Theme and a Recognizable Picture

Being recognizable is important to get found and ‘liked’ – especially in Facebook Search. You want to pick a profile picture or a company logo for your brand that will be easy for your potential clients to recognize.

You already have a target audience in mind, so having a theme that is relevant to your product that your audience can identify with is important.

  • Have an Engaging Cover Photo and Descriptive Links

A cover photo takes up the most real estate above the fold on your Facebook Page, so it needs to be attractive, one that’s high quality and engaging to your visitors.

Optimize the description of your profile by including links to your relevant website, a blog post, a piece of lead-gen content if you have one.

These are great opportunities for interested customers to get to know your business/ company better, and the descriptions of your profile picture and cover photo are prime real estate to do so.


  • Add a Call-to-action Button (CTA)

This CTA button should be relevant to your marketing strategy. You can choose either “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Watch Video,” and customize it with a destination URL of your choosing.

This brilliant feature was launched in 2014 that allows you to add one of seven pre-made call-to-action buttons to your Facebook Page’s cover photo or integrate your Facebook cover photo with your CTA button with the aim of driving traffic from your Facebook Group to your Website.


  • Personalize your Welcome and Introduction

Recognizing a new member by name when welcoming them to your Facebook Group and having them introduce themselves to the rest of the group members is a great strategy that not only lets the newbie feel welcome, it will give them a sense of value and commitment to the overall success of the group.

  • Be Pleasant

Positive emotions are what make customers stay with a brand, and you can do this by ensuring that a customer is having a pleasant time on your site.

Live chats, personalized product recommendations, loyalty programs, sharing a sense of mission (environmental protection) all these ensure a positive customer experience.

4 Techniques to Generate ‘Clicks’ on Your Facebook Ads

The use of social media platforms has become one of the most reliable marketing tools for many start-up companies globally, which is suffice to say that it has had a real and measurable impact on a business’ bottom line and for a very good reason.

There are over 2 billion (yes, that’s a “B”) monthly Facebook users, and among them, 1.199 billion spend 40 minutes to an hour each day on Facebook through their mobile phones. What does this tell us? The world is online.

Getting started is literally ‘easy as pie,’ but how do you make sure that your brand or campaign gets more clicks on your Facebook Ad? When building a business, the worst action is no action, and your biggest problem, specifically on social media is being invisible and not being talked about.

Let us put it this way, even a negative comment on your brand is a start because this simply means two things; that you are part of the conversation and someone is paying attention, and you (probably) are targeting the wrong audience.

You can capitalize on the opportunities that ‘a negative comment’ presents to your business and devise innovative ways to develop and grow your brand output on social media, which in turn protects and grows your reputation.

The key is to optimize on an already built-in clientele and start with a plan that has goals and an organizational framework to keep you on track. Remember, even though you are doing all the ‘legwork’ on your keyboard, consider changing your marketing, networking and conversational, approach as you would in person, only this time your potential target audience is on a much larger scale because your goal is to make money, so you need your clicks to be relevant and specifically, those that convert into revenue.

Consider perfecting these 4 following techniques;

  • Target Audience:

If you are already using Facebook as your social media marketing platform with little or no success, then your biggest challenge here is low traffic, which means fewer customers and lower profits. Facebook is a massive, market waiting to be tapped and the thinking behind it is the more customer insights you have, the better you’re equipped to deliver meaningful messages to people.

Research shows that on any given day you have;

– Maximum age user on Facebook is 65 and the youngest being 13 years old

– Maximum number of Facebook users in college is over 200 students-

– You have over 25 countries and 250 cities of people on Facebook

– Facebook Audience Insights, is a new, innovative tool designed to help marketers learn more about their target audiences demographics, page likes, purchase activity and behavior.

So if for example you want to sell the latest beauty product, using Audience Insights, you can get summative and anonymous information such as how many people on Facebook live in your radius, such as their age group, gender, their interests and tastes, their past purchase history and behavior – whether online or in-store as demonstrated below. This way you are at liberty to look at trends about your current or potential customers across Facebook.


  • Creative Headlines

While you have a huge Facebook market, it’s ultimately up to you to do the convincing when your ads get in front of the right people. To do so; your headline needs to be compelling, inviting and have an instantaneous clickable effect on your audience. Facebook recommends that Ad headlines fall between 25-40 characters in length to maximize engagement. This can only be achieved if your headline is;

– Customized and highlight a specific benefit

– Clear but not easily glossed over

– Concise, easily understood and value-oriented

– Use a declarative statement by asking a question on your headline to inspire customer curiosity

– Give a command in your headline that requires action

– List a benefit

– Leverage lists by using a positive superlative to drive interest

Image source; Adespresso


  • Writing a Facebook Copy

According to Consumer Acquisition, brand images and mind blowing headlines are responsible for over 70 – 90% of ads performance when it comes Facebook marketing. This is because the customers’ eye is drawn more to the image than they are to the print but that doesn’t mean that optimizing on your ad copy should take a back seat as both the image and copy can be used to optimize different levels of prospective clients harmoniously – say coupon or bargain hunters.

The key here is to place the message on the Ads where they can be seen. It’s noteworthy to mention that Facebook only allows you to use an image where the copy takes less than 20% of it. This is because FB uses a grid overlay when approving your image. Content Strategist advice is that you feature just one product in the image or use a plain, white or blurred image background including an accurate reflection of your brand.

  • Brand Awareness

In order to create authentic and lasting brand awareness, avoid an over-kill of promotional messages. Your brand’s social audience represents a group that is already highly engaged, invested and interested in your product. We are visual creatures for starters, and 60% of customers want content from brands that they can see; from product images to live videos, in order to promote sales, highlight the specs of the product and answer customer’s questions where necessary.

So if you are going to use these mediums, you need to nail it from the get go! Use a professional photographer or videographer if need be! Research shows that people respond better to eye-catching colors such as orange or red, images of attractive people smiling and having fun. Avoid cheesy ‘stock photos’ because a picky customer can smell it from a mile away. They may be convenient and inexpensive to use but not necessarily ‘click-worthy.’ Therefore it is of great importance that the images you use, speak volumes on your brand’s behalf as soon as your customers click on them.

Creating a Member Facebook Group When You Have None

Congratulations to you if you’ve had and maintained 11,285 members on your Facebook group because building a positive brand reputation takes innovation, creativity and a lot of time. Rome wasn’t built in a day. But what if you could, without breaking your back or bank?

According to The Chartered Institute of Marketing, it costs 4 to 10 times more to acquire a customer than to retain one. Facebook allows you to reach a broad audience, however, honing and perfecting that message takes brain power and time. Remember, Facebook is a powerhouse with hundreds of millions of users still on it and knowing where to look is the trick so as to create an engaging Facebook group.

The secrets out! Creating a large group for your member Facebook group will not be on your Facebook profile, but on your Facebook Group. Having a highly-engaged Facebook group is one of the best assets that you can have for your business but don’t forget that although audience size does matter, having millions of likes doesn’t guarantee success on Facebook. Before we continue, this is a quick look at how having a Facebook group benefits your business;

  • Adequate visibility on your Facebook group is important because it builds brand recognition and trust and the good thing about Facebook’s ‘addictiveness’ is that people are constantly scrolling through their feeds and if your content is interesting attention-grabbing, then you will get seen
  • It is in your niche, and you will be building a community of like-minded people who appreciate your effort of making this experience possible for them. This, in turn, translates to a better reputation for your brand and potential revenue
  • You are in full control over what is allowed and not allowed on the Facebook Group Page, and as the leader of the group, your positive input is recognized, and that will reflect on your brand’s growth.
  • You can offer exclusive access and incentives (depending on your product) to one of your Facebook Group Pages that is only given to people who buy your particular product
  • There are more sales because people in this Facebook Group Page are paying customers and a loyal fan-base that take the Group Page seriously
  • Depending on your group interaction you can count on great leads and recommendations that are relevant to your brand as well as get an insight of common questions your members have and what they appreciate


That said since you want your group to be as visible as possible, make it a public group in its early stage, but bear in mind that this may generate an otherwise ‘spammer’ activity that may not be relevant to your business. You can always change to a closed group once you get your head around things. Next;

Promote your Group on Different Groups
This can be done by clicking on the “Groups” icon on your Facebook group page. You will find 28 group categories that deal with different fields such as food, relationships, spiritual, politics, arts, fitness, sports, science, photography to name a few. Join a few groups that co-relate or somewhat similar to yours and occasionally post something useful to these other groups and link back to a post, photo or the main page from your group. What this does is;

  • Ensures that you remain visible
  • It will allow like-minded people know about your group
  • You will ‘stumble’ across very useful business information from what they post on your group landing page
  • You can add the most relevant group to yours and build your member group. What you are doing at this point is engaging, promoting and advertising

Image source;
At this point as your group member grows, you may want to consider implementing some privacy options such as;

  • Making your Facebook group a closed one (recommended) where members only can see your posts and joining it requires an approval
  • Having STRICT group guidelines that all members must adhere to or risk being removed from the group

Image source;

Image source;


Cross-promote your Group Page
Promote your on several social media handles such as Twitter, YouTube, social bookmarking, email signatures, and any other marketing materials because they are all important forms of communication platforms that will see your brand out there to different people at different times so that they are aware that they can join and follow your Facebook group.


Keep your Facebook Group Active
The most important aspect of brand marketing.“Having a loyal fan base is essential to the growth of your brand and spreading your message far and wide” even when you have reached the 11,284 mark, this is not the time to relax. You need to keep your customers engaged in every way possible. You may be the messenger, but you will be creating other messengers will not only spread the news on your behalf, but it will also be absolutely at no cost to you!

If you have time in your hands, maintain a little bit of activity once a week or more on your group page goes a long way. This will see members contribute something too. Keep in mind that each activity should vary from the last one and one that is of interest to your group so as to keep people interested in the group or page content. Consider the following ideas;

  • Links to something helpful such as deals, competitions or giveaways
  • Update with information regarding your brand
  • Starting a virtual or real-life event
  • Using Facebook chat to ask a question that prompts a meaningful debate
  • Uploading a tag, videos or photos that interest your group

Starting a New Company? Here’s How You Can START MARKETING For Free

Starting a new company could be overwhelming with all the legal work, office setup, hiring and branding – it won’t be incorrect to say that it requires a ton of work before you start working as a new company.

A lot of companies put forth their marketing budget for the first quarter, but that’s not the case with every company.

Let me be honest with you, a lot of first-timers don’t have a clear roadmap of marketing. Sure, you might be an exception, but you always know someone doesn’t know how to cash in on Facebook, Twitter, and YouTube from a business standpoint.

So we came up with an idea of sharing some FREE MARKETING tactics with small and mid-sized businesses that are just starting out.

If you’re starting a new company or you want to explore how to START MARKETING FOR FREE, then grab a cup of coffee because you might want to look at all of the free marketing techniques written below:

Make a Website Up and Running

If you want to start off on the right foot, then build a website that explains everything your company does.

Many business owners get caught up in the layout design and responsiveness of the website and slightly ignore the fact that copy is the key to visitors’engagement.

Never ignore writing a perfect copy for your website. It doesn’t mean stuff every page with lots of text, but rather try to explain each and everything you do and how you can help the customers.

You might want to make your website up and running before the company starts operations.

One of the common mistakes many new companies make is that they put up a coming soon (landing) page and their website never goes online for months.

You have to understand that your business website is the pedestal to showcase your strengths on the internet.

Optimize Your Website for Search Engines

When it comes to free marketing, the website optimization is one of those things that would require your energy, attention, and sweat.

If you aren’t aware of website optimization, then go to Google or YouTube, and type in “how to optimize your website” and you’ll come across tons of resources to learn from, in case, you have no idea about it.

The core idea of the website optimization is that the website pages must be search engine-friendly. It means that pages must contain a set of information that describes the purpose inside out.

The title, however, is the first thing that search engines read while retrieving the search results from their index.

Similarly, using the headlines and bold text also help search engines determine the type of the content and its context to certain keywords.

Moreover, optimization isn’t limited to the text-part of the website, but instead, there are many aspects of a website that encompasses the optimization such as the speed of the pages, images metadata, and web server quality.

So many things jointly work together to depict whether or not the website is optimized. If you want to get customers without spending money on online advertisements, then optimize your website for search engines.

Put Out Content on the Internet

A lot of people get confused when they hear about putting out content on the internet.

What this means is that you should create content around your expertise, strength, skill, or product to help people out by delivering value.

The internet provides us a platform to communicate, connect, and educate. So what you need to do is that leverage the social media platforms and your official blog to put out content to help, educate, and engage people.

Official Blog Sample:

Official Facebook Page Sample:

The problem with many people is that they don’t get out of their comfort zone and keep thinking about what type of content to produce and where to put out.

There are plenty of social media outlets such as Facebook, YouTube, Twitter, Pinterest, Instagram, Medium, and LinkedIn. Use articles, podcasts, videos, infographics, and pictures to put out content and send your brand’s message across.

Offer a Limited-time Discount

Attention and psychology are the two secrets of marketing. By offering a limited-time discount, you can grab the attention of the audience and tell them about the offer you have for them.

Most of the times, it’s a 50% or 70% off that attracts new customers to buy the product they’re interested in using.

The similar strategy is often used by the event organizers by offering a huge discount on early bird tickets.

Set up a Lead Magnet

One of the best ways to start marketing for free is by setting up the lead magnet.

It’s also known as optin bribe in digital marketing. It allows the website visitors to download a file by giving away their email addresses.

Many companies use PDF eBooks, checklists, or survey reports as lead magnets to collect the email addresses of the visitors to build up their email lists.

Later on, they could send the email newsletters containing new content, updates, and offers to the entire email list.

Not only does it build a platform of communication with the audience, but it also allows companies to market their products for FREE.

Repurpose Your Content

Repurposing the content means using the essence of the content to produce native content on another platform.

For instance, if you published a blog post on your blog, you make an infographic on the very topic enlisting all the points of the blog post and post it on Pinterest; it’d be repurposing the content.

Have you not seen many experts and influencers posting short videos on Twitter and Facebook?

What they do is that they take the snippets of their (YouTube) videos, and put it out on LinkedIn, Twitter, and Facebook to provide the audience with more content.

Same goes for the other platforms; you can take your YouTube video, and repurpose it into a Medium blog post.

Let’s Wrap Up

It’s highly unlikely that you don’t want to start marketing for free right at the beginning of your business journey.

We at CanzMarketing help companies navigate through by providing them various marketing services such as a Facebook advertisement, SEO, Content writing, and website designing.

2 New Facebook Messenger Bot Updates

Facebook Messenger Bot is one of the most powerful new methods of internet marketing today.

Messenger Bots enables you to create great sales funnel that will bring in sales directly within Messenger and deliver messaging sequences to your friends or people in your list.

Keeping that in view, it’s important that you know what’s the latest happening in the space.

Facebook chat bot also allows you to have automated conversation with users on Messenger using AI and send downloads like content upgrades and resources via Messenger.

But, what exactly are Facebook Messenger Bots?

Messenger bot refers to a piece of software that utilizes artificial intelligence to converse with you.

You can say that a Facebook Messenger Bot is just like an app, but its interface is a conversation instead of a menu.

Though, most bots are using menus with preset phrases.

Since its launch, thousands of Messenger bots surfaced on the market, serving a variety of use cases, including checking the weather, scheduling or booking flights, and diagnosing medical conditions.


What are the Benefits of Facebook Messenger Bots? What can they do?

Facebook bots provide a lot of benefits from a business point of view.

A fairly common use of Facebook Messenger bots is customer service.

It serves as a way to help customers in a more personal way that integrates the voice of the brand and its values.

By answering the most common questions it helps increase the business hours without much hassle.

Businesses are also using bots to help their customers research and deliver content to customers.

Some companies enable transaction and provide specialized services through bots. In addition, brands are now using bots for awareness campaigns.

With the growing needs of customers and users, new upgrades on FacebookMessenger Bots are happening regularly.

From time to time, there are amazing changes on Facebook bot that boost user experience.

Early this year, Facebook launched a way for users to find new Facebook Messenger bots to interact with.

This addresses the discovery issue that has plagued the hundreds of thousands of developers of the platform.

One of the biggest parts of the news is the launch of Discovery tab.

The new tab on Messenger allows people to view their recently used bots, see trending experiences, search for certain bots and browse different bot categories.


Apart from Discovery tab, below are notable new/improved features:

1. Referral Parameters

Facebook adds more referral parameters to the back-end bot systems to allow the brands to gain a better understanding of how the users come to their bots.

And also about where they come from. As a result, developers will gain a better understanding of the traffic flow, which helps them build better workflow.

These parameters also allow businesses to design even more focused bot interactions.

For instance, if a user clicks through your Facebook Messenger bot from a certain ad, you can create a welcome message tailored to the offer in that specific ad.

2. New Ad Options

To help businesses on Messenger create more awareness, Facebook adds a new News Feed ad unit that allows brands to connect potential clients directly to the Messenger team.

Advertisers and Facebook marketers can now reach people in their News Feed and then direct them to Messenger.

Those who adopt this feature have used News Feed advertisements to open conversations in Messenger to increase awareness of their brand.

The whole set up is straightforward and easy.

From there, you have the ability to communicate directly to customers or connect them to a bot. 

Effective Ways to Use Bots

If you are new to chat bot Facebook sites, you might feel like you’re walking in the dark.

It is a smart idea to be familiar with the do’s and don’ts before you jump in. Keeping that in mind, here are some things  to remember when using bots in general:

1. Think of an Effective Strategy to Use

Do not build a bot merely because other brands and businesses have done so.

Always keep the needs of your customers above anything else. And also, how they can benefit from your service.

Once you know what exact need that your bot will be serving, only then you can make a move and get started.

2. Determine and Test What Works

Learn how your customers are using bot in order to provide a better experience.

Your goal should be to constantly improve and refine bot experience for your customers.

3. Consider the Journey of Your Customers

Consider where your bot could actually fit in with your customer’s buying journey.

Your bot does not have to be a sales tool. You can use it to help your customers browse your catalog and to answer any questions they might have.

It’s Time to Take Advantage the Use of Facebook Messenger Bots!!! 

An increasing number of customers now turn to social media messaging like Facebook Messenger to contact businesses with inquiries, complaints, and comments.

Although there are tools that will help manage the influx of messages from customers, they are not so intimate. And most of them require human labor.

Facebook Chat Bots allow you to automatically provide immediate responses to your customers.

All you need to do is to make sure that it is properly tailored to your business. It should be able to address the questions that your customers might encounter for them to have a convenient journey to your website.

A Bot can immediately answer questions regarding product pricing, availability and company’s privacy policy.

This frees up your customer service team for them to deal with more serious questions.

Certain Facebook chat bot can also provide automated services to simplify the process.

Remember, the easier you make it for your customers, the more sales you will be able to generate.

Therefore, Facebook chat bots are highly valuable. If you will use the latest Facebook Messenger bots properly tailored for your business, the more benefits you can reap. 



Make sure to remember the 2 new recent Facebook bot updates and start making a difference in how you conduct business:

1. Referral Parameters 

You can customize the message that you can provide your client based on the specific ad where click through.

This can allow you to have better workflow or system in handling your customer queries.

2. New Ad Options

This is a really good option if you want business or brand awareness.

Facebook added a new News Feed ad unit that can allow brands to connect potential clients directly to the Messenger team.


Continue checking out new Facebook Bot Updates and never get left behind.

Improve your business by making use of the latest bots that won’t cost you big amount of investment!

How to Get Started With Digital Marketing – A Beginner’s Guide

Have you ever felt overwhelmed while listening to the marketing experts about Facebook ads?

Chances are, you might be new to digital marketing, or you haven’t started marketing your business on the internet.

Either way, it’s imperative to pay attention to the ways to grow your business in today’s environment.

We’re not worried that whether you’re a B2B company or a B2C company; what concerns us today is that you may not be obliging the most underpriced platform of marketing, which is the internet.

So, the purpose of discussing digital marketing is that someone needs to take the responsibility of educating the brands, startups, and organizations on reaching out to the new audiences through the internet.

Ever wondered why to start digital marketing when you can get a TV commercial during the Super bowl or place an ad in a famous print magazine? Then let us spill the beans.

This infographic shows that almost half of the U.S. digital ad spending in 2015 was on the mobile platform.

It untangles the fact that the attention of the consumer is shifting from the “old media” to the “new media.”

We’re here to discuss how you can win in today’s digital marketing age where technology, social media, and the internet are the new pillars of modern-day communication.


What’s Digital Marketing, anyway?

Digital marketing is a way of creating an online brand representation through various tools across multiple platforms.

The core purpose of digital marketing is starting up the conversation and beginning the engagement process between the brands and the audience.

However, some brands opt digital marketing for brand positioning, but others prefer to do it for lead generation.

In other words, a digital marketing campaign is designed to send the brand’s message across.

It comes down to the way of looking at the marketing possibilities that we have now.


Why Should You Start Doing Digital Marketing?

It’s something you might ask at some point if you have stumbled upon the videos or articles related to digital marketing lately.

There are three fundamental reasons why a business should consider doing digital marketing:

1. Brand Positioning

It refers to the process of creating an image of the brand in the prospective customers’ mind. We have been using this strategy for many decades.

The companies have been using radio ads, billboards, magazine ads, and TV commercials for a very long time to do the same thing.

They bombard us with their adverts and try to create an image of their brands in our minds.

It does work when we go shopping and grab the same product that we watched on TV or in a magazine.

Today, brands are running ads on Facebook, Twitter, YouTube, and Instagram to snatch our attention and trying to showcase what they’re selling.

In other words, digital marketing has become a vital tool in today’s marketing arsenal.

2. Audience Engagement

Audience engagement is another reason why brands need to focus on digital marketing.

Audience engagement is something that breaks the ice and brings the prospect and brand closer.

Have you ever seen a sponsored video on Facebook and liked the page afterward?

If yes, then the brand has successfully done the brand positioning and audience engagement.

It’s not like that a prospect sees your ad and instantly buys the product.

Brands know, which is why they take the time to build the trust with the audience, and thus the engagement begins.

Gary Vaynerchuk explained in a video that Twitter isn’t just about sharing your content, but instead, it’s about engaging with people.

He went on to share that he invested so much time in replying to the conversations in 2007-08, and therefore, he was able to amass a huge following on the platform.

3. Customer Acquisition

One of the main reasons a lot of brands pay attention to digital marketing is that it helps them gain new customers.

Not only does it bridge the gap between the brands and new audiences, but it also plays a role in converting the prospects into paying customers.


A 4-Step Process to Get Started with Digital Marketing

Step #1: Build Your Persona

Before you get your hands on the tools and strategies that you’re going to learn in this article, I’d recommend building your persona.

What I mean by building your persona is that you must define who you need to reach out and communicate through the digital marketing process.

To build your persona, you have to classify the ideal customers to make them stand out from the crowd.

For instance, you might not want to show your makeup products Facebook ads to the male audience, because by and large, they won’t be interested in buying those products.

To make it easier, you can start off by analyzing the following key indicators:

  • Demographics
  • Behaviors
  • Likes and Dislikes
  • Goals
  • Motivations
  • Patterns

The purpose is rather simple; if you want to target the audience and reach out to the ideal prospects, you’ll need to cut through the mist and see the clear picture.

And, that’s what building the persona does.

Step #2: Create Content

People get caught up in the cliché things when it comes to digital marketing.

It’s mind-boggling to see what people think digital marketing is; they have perhaps wrapped the idea of digital marketing into PPC and CPM advertising models.

In reality, digital marketing encompasses lots of things such as putting out content, reaching out to the audience, and gaining attention on the internet.

We’re about to explore content creation that will educate you on how the process of content creation paves the way for digital marketing success.

Now, we’ll dig deeper to understand the opportunities digital marketing has to offer.

Some of the essential tools of the digital marketing arsenal are:

  • Content: Content is a valuable piece of information in any form such as text, audio, video, or visual that delivers a helpful message across.

In other words, it could be articles, videos, podcasts, infographics, and pictures that could be used to deliver value to the audience.

The best part of the content is that it gives you leverage, which you’ll learn in the next point.

  • Online Advertising: Isn’t it fascinating that the majority of people who comes across the buzzword “digital marketing” think that it is just about online advertising?

The reality is that online advertising is an important pillar of digital marketing.

Moreover, various online advertising platforms could be used such as Facebook ads, Twitter ads, or Google Adwords to advertise online.

The upside of the content creation is that it allows you to leverage your content to advertise on social media and win the attention of the audience.

  • Search Engine Optimization: Search engine optimization (SEO) is an important phenomenon in online marketing.

So content creation does add two cents in the online marketing of the brands or individuals who put out content on the internet whether it’s articles, videos, or images.

SEO is the answer if you want your content to perform better on the platforms.

The point is that once you have content in your hand, you could use it in marketing in different ways, which is why I can’t imagine digital marketing without creating content.

The whole idea of creating content is that it will help you attract, engage, and convert the prospects into customers.

Step #3: Develop a Strategy

At step three, you have to have a plan to gear up your digital marketing campaign.

When you’ve created content hands down, it doesn’t mean that you’re all set here; there are two important elements of the digital marketing strategy that you need to check off at this point:

  • Selecting the Social Media Networks: Social media networks are compulsory to the digital marketing process. One can’t establish a digital marketing strategy without exerting the power of social media.

So just be sure that your prospective audience hangs out on the platform you’re choosing along the way.

  • Choosing the Online Advertising Platforms: Online advertising was a little different before the advent of social media.

However, it’s a different ball game now.

There is a Facebook ad, which is undoubtedly a favorite option for the majority of digital marketers, but brands continue to use Google Adwords for ads in search and YouTube.

Let’s not forget the advertisers choose to pay where the attention of the end-consumer goes.

Twitter, Instagram, StumbleUpon, Quora, LinkedIn, and Snapchat are also major players in the online advertising game.

These two elements help us determine a better strategy that incorporates the right selection of social media and online advertising platforms.

Step #4: Analyze the Outcome

A digital marketing campaign is incomplete without the insights and results analysis.

Pay close attention to the statistics, and see what’s happening with your digital marketing campaign.

It wouldn’t be wrong to say that one must keep an eye on the lead generation, email sign-ups, social media followers, and content sharing.

Don’t get carried away so much by the ROI.

In fact, experimentation is the answer to that problem. You must experiment, and see what works for you.

The interesting part is that you don’t need excel sheets or special software to analyze the outcome of your digital marketing efforts – the numbers would speak the truth.

If you’re running a Facebook ad, see the number of impressions, click-through rate, and the number of people reached, or if you’re publishing content, see the number of shares and comments, or if you’re publishing images on Instagram, take a look at the likes and comments.

The analysis part, however, shouldn’t be scary at all.

The engagement on social media, email inquiries, and quote requests would ultimately reveal everything.

If nothing seems to work out, then you better hire a professional team of digital marketing experts because you might not want to waste your thousands of dollars on the experiments.

CanzMarketing, for example, is one of the leading digital marketing agencies in San Diego, California.

We genuinely believe in deeply analyzing the campaign results as an essential digital marketing metric.

If you’re juggling with Facebook ads and haven’t been able to pull this off yet, then we might be the team you should be calling right now.



We didn’t want to astonish you with a whole heap of technicalities of digital marketing, but instead, the idea was to share the concept of digital marketing.

If your marketing staff just runs Google Adwords, and they think that they’re doing digital marketing the right way, then ask them that why so many SAAS-based companies are putting tons of content on their blogs as well as social media?

We think that it’s time that you embrace that fact that digital marketing is way more than just an online advertising campaign.

What else do you know about digital marketing that could help someone?