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For the longest time, Facebook had been at the forefront of efforts aimed at making it easier for businesses to advertise online through Facebook ads campaigns, promotional posts, etc. But that’s not all it does – Facebook also helps ecommerce businesses sell their...
Google always tries to serve better search results to its users. In a step to improve user experience, they adopted natural language processing standards last year. What is NLP and how BERT has changed on-page SEO? Let’s see how NLP is affecting on-page SEO. NLP And...
Facebook Ads Manager, or Facebook advertising; even Business Manager Ads Reporting! Why care? Because you get positive results, only choosing the right platform (and Facebook is the right advertising platform for most businesses). No matter how great a marketer you...
Heard the surprising News about Facebook Stock? You must have if you are into Facebook Assets and everything about them. Fb stocks recently fell. Facebook MarketWatch confirms more than a 4% drop a few days back. And the drop is attributed to a more surprising reason...
When you’re just getting started with a new tool, your greatest concern is to make sure that the settings you are using will give you the best results. Whether it’s a Facebook Events Manager or Facebook Pixel setup, your ultimate goal is to get the most out of your...
Are you aware of the Test and Learn Tool in Business Manager? Are you a fan of testing and learning to proceed cautiously (yet confidently) in general? Well, actually, that would have been an excellent point to start, if we did. However, we never were in that habit...
We’ll begin this blog post with a question: what is the first thing you do when someone refers a business to you and you want to find out more? You go home and you Google it. Heck, you may even bring out your phone as your friend is making the recommendation and...
We love living in the darkness – said NO.ONE.EVER! How likely are you to believe us if we were to tell you that Facebook is a giant-wizardly-marketing-platform that doesn't only predict your future but can track the history of your customers too? Well, it wasn't just...
“Hey, I haven’t seen that before! Is this a new Facebook update?!” If you are a regular user of Facebook Business Manager, you may not notice all the changes as they are implemented. But if you are an occasional user or there are substantial stretches of time when you...
Creating your first Facebook Ad account is haunting you in dreams? We've been there. And trust us! It is no brainer! So, let’s start with the basics. Facebook is an excellent place for you, whether you are looking for fun and entertainment, shopping, or growing...