What Did We Achieve?
Email Conversion Rate
Client Intro: A beauty products e-commerce store based in the United States.
👉 The client had been burned by another agency
👉 The previous agency spent $10K on Facebook ads without real results
👉 We did not have any landing pages or offers to work with
👉 The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel
👉 We had 45 days to prove ourselves – the client was cautious after having burned in the past
☝️ Complete pixel installation – we couldn’t afford losing data
☝️ We worked with the client to come up with a Freemium Model
☝️ We identified 2 products to test for the freemium model
☝️ Created 4 different landing pages for Freemium strategy
☝️ Email marketing strategy for follow up
☝️ Retargeting funnel strategy
☝️ Audience strategy was based on competitors, interests, job titles and Lookalikes.
✔️ The results skyrocketed in the very first month
✔️ Free plus shipping cost per result was as low as $5.40
✔️ ROAS even for freemium products was in positive because of the shipping charges
✔️ 900+ purchases recorded after the first month
✔️ Cost per purchase for core products was below $8
✔️ ROAS for core products jumped to $10.64 just from Facebook ads
✔️ Email marketing conversion from a free product to core product was 37%
✔️ AOV was increased using bundle offers
Can We Help Your Business Grow?
Let's have a friendly chat to find out