Beauty Products

What Did We Achieve?

Products Sold




Email Conversion Rate


Client Intro: A beauty products e-commerce store based in the United States.

The Challenges

๐Ÿ‘‰ The client had been burned by another agency

๐Ÿ‘‰ The previous agency spent $10K on Facebook ads without real results

๐Ÿ‘‰ We did not have any landing pages or offers to work with

๐Ÿ‘‰ The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel

๐Ÿ‘‰ We had 45 days to prove ourselves – the client was cautious after having burned in the past

Our Strategy

โ˜๏ธ Complete pixel installation – we couldn’t afford losing data

โ˜๏ธ We worked with the client to come up with a Freemium Model

โ˜๏ธ We identified 2 products to test for the freemium model

โ˜๏ธ Created 4 different landing pages for Freemium strategy

โ˜๏ธ Email marketing strategy for follow up

โ˜๏ธ Retargeting funnel strategy

โ˜๏ธ Audience strategy was based on competitors, interests, job titles and Lookalikes.

The Results

โœ”๏ธย The results skyrocketed in the very first month

โœ”๏ธย Free plus shipping cost per result was as low as $5.40

โœ”๏ธย ROAS even for freemium products was in positive because of the shipping charges

โœ”๏ธย 900+ purchases recorded after the first month

โœ”๏ธย Cost per purchase for core products was below $8

โœ”๏ธย ROAS for core products jumped to $10.64 just from Facebook ads

โœ”๏ธย Email marketing conversion from a free product to core product was 37%

โœ”๏ธย AOV was increased using bundle offers

Can We Help Your Business Grow?

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