What Did We Achieve?
? Everything the client had done in the past did not produce any results
? The data in the ad account couldn’t be used to get quick sales/wins for this client
? Given their lack of results with the previous marketing spends well into 6 figures had generated less than 2x ROAS, they needed results quickly
In the case of this client, we had 2 things to leverage:
2. Their brand
Based on the feedback from the client and our extensive competitor research, we created 3 strategies to test. But if something isn’t broken, don’t fix it. Which is why we’ve stuck with the first strategy.
Here’s a look at our process:
☝️ Introduced Instagram story ads
☝️ Used campaign budgeting to test out multiple audiences at once
☝️ Picked out best-performing adsets and variations to run them separately
☝️ Simultaneously launched DPAs (Dynamic Product Ads)
☝️ Built and implemented a bottom of funnel re-engagement campaign for their email list
☝️ We did a complete audience analysis after the first week and took out the best performing targeting options to use them in a killer campaign that pulled in a whopping 11X ROAS
☝️ For the top of funnel campaigns, we kept testing aggressively and kept hitting more than 3X ROAS
☝️ Launched an intricate middle of funnel retargeting strategy
☝️ Introduced lookalike and custom audiences for their top and bottom of the funnel
✔️ This nationally recognized clothing brand initially came to us with a negative Return on Ad Spend (ROAS). We did a complete ad account audit and had a long strategy session call with the client to understand the problems that they were facing
✔️ Within 4 days after the initial strategy session call, we had a complete strategy in place for our full Facebook funnel
✔️ Within 3 weeks of launching, we were achieving 2.5x ROAS
✔️ At the end of our 1st month, we were easily achieving 4.36x ROAS
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