Subscription Based Business
What Did We Achieve?
Client Intro: A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.
? The client had spent over £5K with no real data or results
? We only had 3 months initially to produce real results
? The client did not have any lead magnets
? There were no landing pages in place
? All the previous campaigns were turned off in a way that we couldn’t leverage those results
☝️ We started off with an in-depth audit of the ad account and the website
☝️ Identified that in order to achieve real results we need to have a lead magnet
☝️ We worked with the client to come up with a suitable lead magnet
☝️ Then we started running that lead magnet using Lead Ads
☝️ Despite tremendous results in the first month, we were not satisfied with the Lead Quality
☝️ We build 2 different landing pages and started testing them
☝️ Using new ads creatives were also part of our strategy
✔️ The results skyrocketed in the very first month
✔️ CPL from Lead Ads was below £0.50
✔️ The conversion rate of leads to subscriptions wasn’t that great initially
✔️ The client was still happy as new customers were coming in from Email marketing
✔️ After we launched the landing pages, the CPL went up a little
✔️ However, the conversion rate skyrocketed this time and the client was converting at a better rate
✔️ Within the first 2.5 months, we generated over 1,200 leads
✔️ And the client was able to convert 192 leads into subscription-based customers.
Can We Help Your Business Grow?
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