Category: Email Marketing

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Email Marketing For Reviews

Client Intro: Email Marketing Case Study for a Services Business in Arizona. Learn how we generated hundreds of 5-star reviews for a services business via email marketing.

The Email Marketing Challenges

? We had two un-engaged email lists

? The customer email list had 13K contacts and Leads email list had only 1,500 contacts.

? People on both the lists had not received an email in 10 months.

? There was no email automation set up in the place

? The client wanted immediate results.

Our Strategy

☝️ Based on the number of contacts in the customer email list, we decided to use that first.

☝️ Now, these people had already used our client’s services, and most of the time, it is a one-time service. So these people couldn’t be repeat buyers

☝️ With this in mind, we decided to use the customer email list to get more reviews for our client on Google, Yelp, and Trustpilot.

☝️ We created a Review Email Sequence and started sending it out in batches.

The Results

✔️ We launched the Review Email Sequence to 5,000 contacts initially.

✔️ Within the first 24 hours, we got 54 new, unsolicited, genuine reviews on Google alone!

✔️ We bagged 19 reviews on Yelp and Trustpilot in the first 24 hours. Boom!

✔️ The results didn’t slow down until the 3rd day, and we got over a hundred reviews in total with just one email.

✔️ Email open rate on the first email was 35% along with a CTR of 7.21%

✔️ We didn’t stop there and had automation in place.

✔️ People who had opened the email but didn’t review were sent a follow-up email

✔️ The contacts who had not opened the email at all were sent a separate email follow up.

✔️ The email open rate on the 2nd email was 68.09% with 8.04% CTR.

✔️ People who had opened the email clicked the links, and didn’t submit the review were followed up with a separate email

✔️ By the end of our Review Email Sequence, we bagged 159 reviews in total on Google, Yelp, and Trustpilot.

Beauty Products

Client Intro: A Beauty Products Ecommerce Store Facebook Ads Case Study. A beauty products E-com store in NYC needed Digital Marketing Services to increase Sales. Learn how we turned around things for them.

The Challenges

? The client had been burned by another agency

? The previous agency spent $10K on Facebook ads without real results

? We did not have any landing pages or offers to work with

? The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel

? We had 45 days to prove ourselves – the client was cautious after having burned in the past

Our Strategy

☝️ Complete pixel installation – we couldn’t afford losing data

☝️ We worked with the client to come up with a Freemium Model

☝️ We identified 2 products to test for the freemium model

☝️ Created 4 different landing pages for Freemium strategy

☝️ Email marketing strategy for follow up

☝️ Retargeting funnel strategy

☝️ Audience strategy was based on competitors, interests, job titles and Lookalikes.

The Results

✔️ The results skyrocketed in the very first month

✔️ Free plus shipping cost per result was as low as $5.40

✔️ ROAS even for freemium products was in positive because of the shipping charges

✔️ 900+ purchases recorded after the first month

✔️ Cost per purchase for core products was below $8

✔️ ROAS for core products jumped to 10.64% just from Facebook ads

✔️ Email marketing conversion from a free product to core product was 37%

✔️ AOV was increased using bundle offers

Email Marketing

Client Intro: A lawyer coach Email Marketing Case Study. A lawyer coach in San Jose, CA needed help with Email Marketing to grow leads, see below how we did it.

The Email Marketing Challenges

? The email list we had for this client was at least 8 months old

? The list was unengaged and the client had not sent an email to the list in six months

? The client did not have any valuable content that could have been used to nurture the leads

? The open rate for the past emails averaged less than one percent

Our Strategy

☝️ We had 12k emails on this list for our legal marketing client that wasn’t producing any results. The open rate was less than 1% and the click-through rate was close to zero

☝️ We quickly identified that the email list wasn’t responsive and needed to be cleaned before creating a full email campaign. But at the same time, we didn’t want to throw out emails from the list based on the previous data and wanted to run a few tests

☝️ With this purpose in mind, we created a new lead magnet (how to get more reviews on Google and Avvo), which was then connected to a webinar and a done-for-you service to get more reviews

☝️ In the coming months, we continued this email sequence for new people who were added to the list and created other valuable content for people who were engaged previously

The Results

✔️ Before sending this out, we prepared the audience for a BIG surprise and sent out an email with a hint to the surprise and free content – offering value in advance. The open rate on that single email jumped to 17% and we received replies from people asking for more info

✔️ After 24 hours, we launched a 5 part email sequence based on the lead magnet we had created and we bagged 1,339 leads – people who downloaded the guide on how to get more reviews

✔️ Right after that, we launched a webinar email sequence and got over 150 people signed up for the webinar. And with the webinar follow up sequence, we were able to sell the done-for-you service to 16 lawyers. Boom!

✔️ Based on the response, we added 23 more emails to the top of the funnel and started sending emails every day to unengaged users. At the end of the 2nd month, we were able to generate 3,400 more leads (people who downloaded the guide) and sold done-for-you service to 21 more lawyers

✔️ After 2 months, we cleaned the list and by removing emails who had not opened any of our emails.?

✔️ After 6 months of working with this client, our average open rate is 23% and CTR 10.4% (some of the emails don’t have a CTA, just the valuable info)

Chiropractor

Client Intro: A Chiropractor Marketing Case Study. Our Chiropractor client in Boston, MA needed Facebook & Email Marketing services to get more clients. See below how we helped them land more clients.

The Challenges for Chiropractor Marketing

? This chiropractor was looking for customers

? He didn’t have a pipeline to generate leads to keep patients coming in and his revenue was showing it

? This client needed customers and did not have a lifetime budget or time to test different strategies

The Strategy  

With a clear path in mind, it becomes easy to focus on producing the results.

The strategy for this client was straight forward: no complex funnels, no cross targeting, no display campaigns, nothing big! We focused on Facebook ads and email follow-up which created a simple funnel that would convert visitors into leads and leads into customers.

Here’s a look at our process:

☝️ An initial audit and discovery

☝️ Top of funnel campaign launch using lead generation

☝️ Used a lead magnet to entice visitors to become leads

☝️ Five-part email sequence to nurture and close leads

☝️ Follow up emails were paired with Facebook retargeting ads

☝️ Using dynamic email subject lines, we quickly optimized for the best performers

☝️ Optimized the sequences for best variations in the copy

The Results

✔️ Working under the pressure sometimes gets the best out of you. This is exactly what happened in this case. Our account manager and the team had put in extra time with this client

✔️ This chiropractor received 130+ leads within the first 2 weeks using Facebook ads alone. The cost per lead was below $3 and the client was able to convert 47% of the leads into paying customers

✔️ The satisfaction from the client resulted in an agreement extension of 6+ months

✔️ Optimized the sequences for best variations in the copy


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