Client Intro: Email Marketing Case Study for a Services Business in Arizona. Learn how we generated hundreds of 5-star reviews for a services business via email marketing.
The Email Marketing Challenges
? We had two un-engaged email lists
? The customer email list had 13K contacts and Leads email list had only 1,500 contacts.
? People on both the lists had not received an email in 10 months.
? There was no email automation set up in the place
? The client wanted immediate results.
☝️ Based on the number of contacts in the customer email list, we decided to use that first.
☝️ Now, these people had already used our client’s services, and most of the time, it is a one-time service. So these people couldn’t be repeat buyers
☝️ With this in mind, we decided to use the customer email list to get more reviews for our client on Google, Yelp, and Trustpilot.
☝️ We created a Review Email Sequence and started sending it out in batches.
✔️ We launched the Review Email Sequence to 5,000 contacts initially.
✔️ Within the first 24 hours, we got 54 new, unsolicited, genuine reviews on Google alone!
✔️ We bagged 19 reviews on Yelp and Trustpilot in the first 24 hours. Boom!
✔️ The results didn’t slow down until the 3rd day, and we got over a hundred reviews in total with just one email.
✔️ Email open rate on the first email was 35% along with a CTR of 7.21%
✔️ We didn’t stop there and had automation in place.
✔️ People who had opened the email but didn’t review were sent a follow-up email
✔️ The contacts who had not opened the email at all were sent a separate email follow up.
✔️ The email open rate on the 2nd email was 68.09% with 8.04% CTR.
✔️ People who had opened the email clicked the links, and didn’t submit the review were followed up with a separate email
✔️ By the end of our Review Email Sequence, we bagged 159 reviews in total on Google, Yelp, and Trustpilot.