Category: Lead Generation

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Dentist Facebook Ads

Client Intro: A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.

The Challenges

👉 Our dentist client did not have the kind of time to focus on his Google rank and SEO.

👉 He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.

👉 The Facebook advertisement was the best fix we could offer in that situation.

👉 However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.

👉 We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

Our Strategy

☝️ The only thing we had to get done was to bring leads for the client in a months’ time.

☝️ We worked with the client to produce an audience persona to create new audiences.

☝️ We vigorously tested these audiences against the website visitors.

☝️ We created a lead magnet with a tempting *Limited time FREE CHECKUP* offer for the new and website-visitors-based audience.

☝️ We coupled our advertising with email retargeting.

☝️ We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.

☝️ The website visitors of *Need an appointment page?* were addressed separately in another retargeting ad sequence.

☝️ The results were overwhelming. The simple steps did not disappoint us and excited the client.

The Results

✔️ Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.

✔️ Their hard work surely paid off well and brought the client back with a big investment.

✔️ We brought the dentist client 193 leads only in the first month.

✔️ The conversion rate was way above his expectations i.e. 37%.

✔️ The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.

✔️ The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.

✔️ We had a high CTR, CPC was $2.78 and CPL was $17.

✔️ The account was all in good shape now for our future use.

✔️ The client extended the contract, this time with additional services.

Real Estate

Client Intro: A real-estate agency based in the United States needed help with Facebook Ads and overall marketing.

The Challenges

👉 The client had a booming real estate business for 15+ years.

👉 They were using traditional marketing methods and had very strong referral systems in place.

👉 But in the last 6 months, before joining CANZ Marketing, they had experienced a sudden drop in leads, customers and overall business.

👉 They still had a good name in the industry but they did not have a strong digital presence.

👉 The website looked dated.

👉 There was no lead generation funnel in place on the site.

👉 They had very little to no content on the website.

👉 The site structure wasn’t SEO friendly at all.

👉 Their daily traffic was below 50

👉 They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his paycheque.

👉 Getting them to invest in Facebook advertising was also a huge challenge

Our Strategy

☝️ From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.

☝️ We started off with helping the client create tons of video content for social media

☝️ Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns

☝️ The plan was to pair that with the Leadgen campaign at a later point
We wanted to give the client some quick-wins so he feels more confident working with us

☝️ Successfully helped the client to come up with 4 different Lead Magnets

☝️ With our help, the client created a whole Lead-flow and the funnel

☝️ Using their BIG offline name, we started running the Leadgen campaigns in the third week

☝️ We started off the Leadgen Campaigns with the Rapid Fire Testing Method

The Results

✔️ Within the next 3 weeks, we had garnered 349 new leads,

✔️ 7 new paid deals

✔️ 5 Winning ad creative assets and a winning audience formula

✔️ The CPL was less than $4

✔️ CPA was below $200

✔️ The client had 340+ leads in the funnel

✔️ All this happened within the first 8 weeks.

✔️ The Golden Ads Strategy produced huge engagement and retargeting audience on the side

Subscription Based Business

Client Intro: A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.

The Challenges

👉 The client had spent over £5K with no real data or results

👉 We only had 3 months initially to produce real results

👉 The client did not have any lead magnets

👉 There were no landing pages in place

👉 All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy

☝️ We started off with an in-depth audit of the ad account and the website

☝️ Identified that in order to achieve real results we need to have a lead magnet

☝️ We worked with the client to come up with a suitable lead magnet

☝️ Then we started running that lead magnet using Lead Ads

☝️ Despite tremendous results in the first month, we were not satisfied with the Lead Quality

☝️ We build 2 different landing pages and started testing them

☝️ Using new ads creatives were also part of our strategy

The Results

✔️ The results skyrocketed in the very first month

✔️ CPL from Lead Ads was below £0.50

✔️ The conversion rate of leads to subscriptions wasn’t that great initially

✔️ The client was still happy as new customers were coming in from Email marketing

✔️ After we launched the landing pages, the CPL went up a little

✔️ However, the conversion rate skyrocketed this time and the client was converting at a better rate

✔️ Within the first 2.5 months, we generated over 1,200 leads

✔️ And the client was able to convert 192 leads into subscription-based customers.

Event Promotion

Client Intro: A Crypto Event Digital marketing Case Study.

The Challenges

👉 This client had no prior experience of organizing events and didn’t have enough information for us to use in our marketing campaigns

👉 Facebook & Google had banned Crypto advertising right after onboarding this client making it a challenge to still run the ads and get the results

👉 The major speakers for the conference were not confirmed and we couldn’t use their names in the marketing campaigns

👉 The client wasn’t accepting Crypto payments to buy a ticket for a crypto conference

The Strategy

☝️ One positive was the ‘Crypto Craze’ which had everyone scrambling to find more information about cryptocurrency and blockchain

☝️ We exploited this craze and focused on giving away valuable information via Facebook traffic campaigns at the top of the funnel, still generating leads on these traffic campaigns

☝️ At the middle of the funnel, we had people signup for the newsletter to get the exclusive, insider information. The CPL was less than $3

☝️ At the bottom of the funnel, we would use Facebook event ads as well as conversion ads to push people to buy tickets and come to the conference for even more exclusive information

☝️ We also partnered up with the industry’s big names to push out our content. We ran a huge affiliate marketing campaign to gain maximum visibility and it also helped sell more VIP, high value, exclusive tickets. Our affiliate network consisted of more than 100 of the top crypto and blockchain sites

The Results

✔️ Against all the odds we were able to sell out the conference 42 days before the actual date using email marketing and retargeting via display ads, YouTube, and Facebook. We sold close to 850 tickets

✔️ The conference was successfully held in Dallas, Texas during the month of February 2018

✔️ As a Marketing Partner, our goal was to get as many butts into seats as possible. With Facebook ads alone, we generated 19,000 leads

✔️ Because of the overwhelming response we received, the organizers arranged another venue and expanded the conference to 1,500+ attendees from the initial 800.


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