Client Intro: A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.
? Our dentist client did not have the kind of time to focus on his Google rank and SEO.
? He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.
? The Facebook advertisement was the best fix we could offer in that situation.
? However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.
? We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.
☝️ The only thing we had to get done was to bring leads for the client in a months’ time.
☝️ We worked with the client to produce an audience persona to create new audiences.
☝️ We vigorously tested these audiences against the website visitors.
☝️ We created a lead magnet with a tempting *Limited time FREE CHECKUP* offer for the new and website-visitors-based audience.
☝️ We coupled our advertising with email retargeting.
☝️ We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.
☝️ The website visitors of *Need an appointment page?* were addressed separately in another retargeting ad sequence.
☝️ The results were overwhelming. The simple steps did not disappoint us and excited the client.
✔️ Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.
✔️ Their hard work surely paid off well and brought the client back with a big investment.
✔️ We brought the dentist client 193 leads only in the first month.
✔️ The conversion rate was way above his expectations i.e. 37%.
✔️ The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.
✔️ The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.
✔️ We had a high CTR, CPC was $2.78 and CPL was $17.
✔️ The account was all in good shape now for our future use.
✔️ The client extended the contract, this time with additional services.