Category: SEO

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E-commerce Store SEO

Client Intro: An E-Commerce Store SEO Case Study. An E-Commerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PPC ad spend. Learn more about how we did it.

The Challenges

👉 This E-commerce store SEO client was just starting out in a niche market

👉 There was fierce competition from the bigger brands

👉 The client did not have much room for the content

👉 90% of the marketing budget was going into the PPC and Facebook ads

👉 Organic traffic was less than 20 sessions per day on average

Our Strategy

☝️ We did a complete audit of the site and a competitor analysis

☝️ Based on the data we created a detailed plan to follow

☝️ All the technical issues were resolved in the first phase

☝️ We started creating content around the specific keywords

☝️ We focused more on long-tail keywords rather than more generic keywords

☝️ This approach helped us compete with the bigger competitors

☝️ We added regular, high-quality backlinks for the site

☝️ AMP – assisted their development team in creating accelerated mobile pages

The Results

✔️ The organic traffic increased by 93% in 9 months

✔️ The revenue increased by 69%

✔️ Search engine rankings improved every month compared to bigger competitors

✔️ Domain authority and page authority increased significantly

✔️ In a matter of 6 months we started earning natural backlinks for the site

✔️ We created and indexed hundreds of new pages for the site

Law Firm SEO

Client Intro: A Law Firm SEO Case Study. A law firm in Phoenix, AZ needed SEO services to get more traffic and leads. Learn how we did it in this Law Firm SEO Case Study.

The Challenges

👉 This lawyer client did not have full control of the site when they signed up with us

👉 Their site structure was not SEO friendly at all

👉 Most of their content was not optimized for any particular keyword

👉 Their search visibility was almost non-existent

👉 The law firm had multiple practice areas but the site was unstructured

👉 They had been burnt by the Indian SEO company

Our Strategy

☝️ We did an in-depth audit of the site

☝️ Created a detailed plan to follow and got it approved from the client

☝️ In the first phase, we resolved all the structural issues of the site

☝️ We also resolved the technical issues to maximize the search visibility

☝️ We fixed the existing content to include the demanded keywords by the client

☝️ We created fresh, unique, and fully keyword-optimized content to gain maximum visibility

☝️ High-quality backlinks were added periodically to strengthen the overall SEO game

☝️ AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results

✔️ This law firm website was structured for the best results

✔️ The site gained 193% organic traffic within the first 7 months

✔️ The bounce rate dropped from 96% to 68%

✔️ The site was ranked on the 1st page of Google for 21 competitive keywords

✔️ The site’s mobile load speed was improved significantly


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