Ever wonder about the content marketing team structures of marketing influencers and experts?
Let’s get there step-by-step.
Say you are the owner of a new company. Sure, you need a lot of help in growing your brand online, but most importantly, you have finally decided to turn to content marketing to grow your business. What are your options for building your team?
We won’t say you are taking the wrong turn if you choose any of those options. Depending on your business and its situation, your choice could vary, widely. However, if we were you, we would have opted for option 5-the safest point to land at.
So, reading about the teams the influencers keep, you might think we’re asking you to follow suit.
Actually, we’re not!.
It would be insane, so neither are we asking you nor should you do it.
However, this would be a useful read in your research to planning your team.
Table of Contents
Content marketing is becoming a big deal for the future of businesses, so influencers have a good many lessons for each one of us. We have shortlisted a few high-authority names to see how they’re going about on deciding their content marketing teams.
Neil Patel is a digital marketer doing all things digital and rocking the SEO world.
A blog post at Single Grain by Eric Siu states that Neil doesn’t produce a massive content each week regarding quantity.
Even if you’d see him on your Facebook news feed each time you log in, or if he’s already there in your mailbox before you get there.
For reference, here’s what Eric says for Neil’s number of content each week.
And so, for creating that small number of content, Neil has a teeny-tiny content marketing team rocking the world of pro-marketing.
Now, if you are wondering what that team is, the surprise is right ahead.
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Moz is a marketing agency creating an impact in the industry with Content Marketing. Based on the tons of quality content they produce all the time, one should think they have a massive content marketing team.
What is your assumption about their Content Marketing team number?
Here’s the thing about Digital Marketing and marketers.
You can confidently predict one thing about them; they are unpredictable. Why?
Marketers vigorously keep experimenting, formulating new trends. That’s why!
However, for those of you learning-enthusiasts, lo and behold, modern marketers are great teachers and sharers (believe it or not, they have some associated business benefits).
So, here’s another addition to the list of their lessons for you today.
The content marketing section at Moz is quite versatile and inspirational. This is who they have on the team:
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It is a marketing platform that is meant to help businesses grow with their marketing, sales, and customer services. They have a huge reader base for the content they produce.
Let’s dig deep into their content marketing team.
They call each member of all their teams creators of the versatile content they produce, signaling the role of everyone in content production. Each member is capable of playing any role as and when needed.
Their content marketing team is breaking the industry norms and bucking the trend when it comes to the number of team members:
It is a fantastic scheduling app for social media that is known to produce high-quality content for its prospects on everything marketing.
A HubSpot blog post by Sophia Bernazzani gives us a lot to learn from Buffer’s Content Marketing team. Here’s how the team works based on Sophia’s findings:
The current Content Marketing team at Buffer comprises the following roles:
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There is no trend in the industry when it comes to hiring the staff for content marketing teams. It basically depends on the needs of an organization and its content production strategy.
The team Neil Patel works with is quite a small one. HubSpot manages a team of at least 20 members. Buffer rocks with a Content Marketing team of about 9 members. Moz has a core content marketing team of 4 members with help from a few freelancers and other MOZ workers in other teams.
Now, what’s the bottom line?
The key takeaway for you from this comparison is *Create a staffing plan that suits you and brings you the desired results. If it doesn’t work, readjust and repeat*.
When it comes to creating your Content Marketing teams, there are no wrong or right ways.
Each expert and agency flaunts its own style, and we can learn a good deal from them all. Each expert is making great out of their teams.
Which team by far did you find the most interesting? Which format would you want to amend and adopt for your business?
Let us know in the comments 🙂
Also read out our guide on the must-have content marketing roles your team needs.
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