3 Content Marketing Tips for Drawing Useful Traffic
Driving in traffic as a newbie can be hard.
DRIVING TRAFFIC to your website can be next to impossible.
But do you want to know the good news?
It ISN’T impossible!
All you need is to familiarize yourself with the tips and tricks you can use as a beginner to at least get the wheel rolling (see what we did there? 😉 )
Eventually, you will get the hang of it and all will be good.
But how do you get started?
We’ve collected some tried and tested content marketing tips that will definitely bring people to your website and help you accelerate your business success!
Okay, enough with the driving puns, let’s get to business!
Here are some of the tips you can employ or methods you can use to make sure you are producing content that brings people to your website.
Indulge in Top-Notch SEO
If you know anything at all about producing quality content for your brand, you know that you have no chance without top-notch Search Engine Optimization.
And if you didn’t already know that, you do now.
A search engine is the starting point of 93% of individuals’ online journeys.
That’s right, a whopping 93% – nearly everyone turns to Google or another search engine before they make a purchase decision or get associated with a brand.
But wait, there’s more:
75% of individuals will show no desire to see the second page of results.
What does this mean for you?
Well, in simple terms, it means that no matter how interesting or interactive your content, if it does not rank high on SERPs, your target audience will never see it.
And if they never see it, they will never get a chance to visit your site and be blown away by your content among other things.
SEO is a must!
Here are 3 SEO tips that you can start off with to drive users to your site.
Research and Incorporate Relevant Keywords
Keywords are the words that your audience is searching for.
These, thus, are the words around which you want to produce your content.
But that’s not all:
They are also the words you want search engines to recognize in your content so that your page turns up when a user searches for that keyword.
Ideally, you should use the relevant keywords in your title and headings, body text, meta description, image alt text, and so on.
Pair the Keywords with Great Content!
Thankfully, search engines have become smart and one can’t fool them by stuffing their content with keywords – your page will rank higher if the content is actually relevant and has been optimized with the keywords smartly.
This gives you an edge over those who used to produce average content and misuse SEO to their advantage.
But this also means that you really have to put your knowledge and expertise to the test and produce top-quality content that will prove to be meaningful to readers.
Long story short:
Neither good SEO, nor excellent content can provide you with great results on their own – but pair the two and you have a killer combination that you cannot go wrong with.
Focus on Off-Page SEO Too!
You may be using the killer combination of on-page SEO techniques and core content that we just mentioned. But all your efforts – or most of them, at least – are in vain if you do not give off-page SEO the kind of importance it deserves.
You need to create backlinks – that is, you need to get unique domain names to link back to your site.
This can be done in a number of ways. We will give you two examples to get you started.
First of all, you can indulge in guest blogging. You can write for another site and, in the process, include links to your own website.
If the site you are writing for is popular, you will be able to redirect a lot of traffic your way.
Similarly, you can build strategic relationships that would eventually result in mentions of your website in another’s content. Again, this would drive a lot of traffic your way.
Find Out What Your Audience Actually Wants from You
While we did talk about using relevant keywords to reach your audience in a better way earlier, there is another aspect of relevance that you need to keep in mind.
Before producing content for your customers or potential consumers, you need to know exactly what it is they are looking for from you.
Are they looking for quick and easy life hacks that make their lives a whole lot easier?
Or do they want you to share deep insights into the implications of a certain type of behavior?
Do they expect a detailed blog post which answers all the questions they may have on the subject?
Or are they more inclined towards a quick video that clears any doubts?
Needless to say, if you produce what your audience wants to consume, it has a higher chance of being consumed.
But how do you do that?
Well, it’s pretty simple:
The best way to know what your audience is after is to hear it from them.
If you have a history of providing valuable content – and even if you don’t but the subject matter is current and trending – consumers, as well as the general public, will tell you what they want.
But how do you ask them?
Through online surveys!
They don’t have to be long and tiring. Just have the minimum possible number of questions to get the information you need. And be sure to mention that – example: “Answer five short questions and help us provide you with more value!”
What are some mediums you can use for the purpose?
- Social media posts
- Image and video captions
- And so on.
Here is a list of some of the best online survey tools that you can use to make your job easy:
Monitor the Social Media Conversation About Your Brand
If you don’t want to ask directly or you are afraid that people will not take out time to fill in your surveys, you can take a more indirect approach.
What is that, you may ask?
We’ve given it away in the heading…you need to know what people think about your brand, where you lack, and what you can do better.
This isn’t hard to do.
One way to do this is to create online communities where you can take charge of the conversation and welcome feedback of all sorts.
The other way to go do about doing this is with the use of the best social media monitoring tools.
The best part is that these tools not only scan social media for mentions of your brand or use of the relevant hashtags, they also pick up on the leading trends in your industry so that you do not get left behind!
Study What Your Competitors Are Doing
While you want to stand out from your competition in every way you can, even with regards to your content, it doesn’t change the fact that the audience your rivals are catering to is the same as yours.
What does this mean for you?
The content they are producing is content their consumers are interested in.
In turn, it is also content YOUR customers and potential consumers care about.
The things you want to focus on are:
- The keywords your competitors are ranking for.
- The types of content they are going for.
- The platforms they are making use of.
- Their backlinks.
Once you have this information, you can fill the gaps in your own content marketing strategy and rank higher for topics and keywords you know the audience is interested in.
Choose the Right Kind of Content for Your Brand
Not all types of content are ideal for every brand out there. You need to pick and choose based on a large number of factors. These include your customer demographics, their needs and interests, your budget and restraints, and much more (read all about it here).
Before we go into popular content types and platforms, here are some tips you should definitely follow when creating blog posts and other kinds of content!
- Lure readers in with highly catchy titles and phrases.
- Make your content easy to read by splitting it into small chunks of information.
- Keep it simple – it is web content, not a vocabulary test.
- Use graphics and videos as part of your content.
- Keep it fresh – keep it unique!
- Use social media to your advantage and share the content among the relevant target audience.
Types of Content to Go For
While there are many different types of content available for you to experiment with, these are some of the most popular ones when it comes to attracting visitors:
- Blog posts
Want to know which of these, among others, you should make use of? Give this blog post a read:
The Platforms to Employ
Gone are the days when your primary game-plan was to create an ad for the TV or place one in the newspaper. With the digital transformation of our lives as we know them, an online platform is the way to go.
You know that.
But which platforms can you post to if you want to redirect users to your site?
Some of the more popular ones include:
- Social media
Choosing the perfect combination of content type and platform based on your unique needs can give you just the results you hoped for.
Earn the License to Drive Traffic to Your Site
While there are many other techniques you can employ to carry out content marketing that draws useful traffic to your site, these three are the most important ones for you to start out with.
Find out what your audience wants, work on your SEO, and produce engaging, unique content that your consumers or potential customers will not find anywhere else.
We guarantee these three content marketing tips for drawing useful traffic will produce results sooner than you think!