DRIVING TRAFFIC to your website can be next to impossible. As a newbie, it can be the hardest thing to do.
But do you want to know the good news?
It ISN’T impossible!
(Spoiler alert: Our SEO traffic hacks are a jackpot for new and old businesses alike.)
All you need is to familiarize yourself with the tips and tricks you can use as a beginner to at least get the wheel rolling (see what we did there? 😉 )
Eventually, you will get the hang of it, and all will be good.
But how do you get started?
We’ve collected some tried and tested content marketing tips and SEO traffic hacks that will definitely bring people to your website and help you accelerate your business success!
(Confused? All you need to remember is SEO and Content Marketing go hand in hand.)
Okay, enough with the driving puns. Let’s get to business!
Here are some of the tips you can employ or methods you can use to produce content that brings people to your website.
Remember, what did we say about Content Marketing and SEO earlier?
(Give yourself a back pat if you do; if you just woke up, ‘content marketing and SEO go hand in hand.’)
So, let’s try lifting our content marketing spirits with a bit of SEO. Here we go with the first tip:
1. Top SEO Traffic Hack – Indulge in Top-Notch SEO
If you know anything at all about producing quality content for your brand, you know that you don’t stand a chance to be seen without top-notch Search Engine Optimization.
And if you didn’t already know that, you do now!
A search engine is the starting point of 93% of individuals’ online journeys.
That’s right, a whopping 93%!
Nearly everyone turns to Google or another search engine before making a purchase decision or getting associated with a brand.
But wait, there’s more:
75% of individuals will show no desire to see the second page of results.
What does this mean for you?
Well, in simple terms, it means that no matter how exciting or interactive your content, if it does not rank high on SERPs, your target audience will never see it.
And if they never see it, they will never get a chance to visit your site and be blown away by your content awesomeness, among other things.
Bottom line: SEO is a must!
SEO is known, tried, and tested traffic hack that all the experts recommend without giving it a second thought.
What are you still thinking about?
Here are 3 SEO tips that you can start with to drive users to your site.
i. Research and Incorporate Relevant Keywords
Content marketing and keywords are almost nothing without each other.
But, what exactly are the keywords?
Keywords are the words that your audience is searching for.
These are, thus, the words around which you want to produce your content.
But that’s not all.
They are also the words you want search engines to recognize in your content so that your page turns up when a user searches for that keyword.
Ideally, you should use the relevant content keywords in your titles and headings, body texts, meta descriptions, image alt texts, and so on.
ii. Pair the Keywords with Great Content!
Thankfully, search engines have become smart – more than ever before. One can not fool them by stuffing their content with keywords.
Your page will rank higher if the content is actually relevant and optimized with the keywords smartly. This gives you an edge over those who used to produce average content and misuse SEO to their advantage.
But this also means that you have to put your knowledge and expertise to the test and produce top-quality content that will prove meaningful to readers.
Long story short:
Neither good SEO nor excellent content can provide you with great results on their own – but pair the two, and you have a killer combination that you cannot go wrong with.
iii. Focus on Off-Page SEO Too!
You may be using the killer combination of on-page SEO techniques and core content that we just mentioned. But all your efforts – or most of them, at least – are in vain if you do not give off-page SEO the kind of importance it deserves.
You need to create backlinks – that is, you need to get unique domain names to link back to your site.
This can be done in several ways. We will give you two examples to get you started.
First of all, you can indulge in guest blogging. You can write for another site and include links to your own website in the process.
If the site you are writing for is popular, you will be able to redirect traffic your way.
Similarly, you can build strategic relationships that would eventually result in mentions of your website in another’s content. Again, this would drive quality traffic your way.
Bonus: Pair up off-page SEO with dynamic content SEO to see a surprisingly high difference in your conversion rates.
Content Marketing and SEO are more about the audience than about the search engine spiders and pandas. So, no matter what we say or do, the list of SEO traffic hacks is not complete without keeping the audience the center of your attention.
Let’s see how we can do that, and with what does that help us?
2. Find Out What Your Audience Actually Wants from You
While we talked about using relevant content keywords to reach your audience better earlier, there is another aspect of relevance that you need to keep in mind.
Before producing content for your customers or potential consumers, you need to know precisely what they are looking for from you.
Understanding what your audience is looking for helps you map your content better. Content mapping helps you strategically reach and convert your prospects with a better conversion rate than throwing a couple of random pieces of content at them.
Are they looking for quick and easy life hacks that make their lives a whole lot easier?
Or do they want you to share deep insights into the implications of a specific type of behavior?
Do they expect a detailed blog post that answers all the questions they may have on the subject?
Or are they more inclined towards a quick video that clears any doubts?
Needless to say, if you produce what your audience wants to consume, it has a higher chance of being consumed.
But how do you do that?
Well, it’s pretty simple:
i. Ask Them!
The best way to know – what your audience is after – is to hear it from them.
If you have a history of providing valuable content (and even if you don’t, but the subject matter is current and trending), consumers, as well as the general public, will tell you what they want.
But how do you ask them?
Through online surveys!
They don’t have to be tiring-long. Just keep the number of possible questions to get the information you need to the minimum. And be sure to mention that number – for example: “Answer five short questions and help us provide you with more value!”
What are some mediums you can use for the purpose?
- Social media posts
- Image and video captions, etc.
Here is a list of some of the best online survey tools that you can use to do your job easy:
ii. Monitor the Social Media Conversation About Your Brand
If you don’t want to ask directly or you are afraid that people will not take out time to fill in your surveys, you can take a more indirect approach.
“What is that?” you may ask.
We’ve given it away in the heading…you need to know what people think about your brand, where you lack, and what you can do better.
This isn’t hard to do.
One way to do this is to create online communities where you can take charge of the conversation and welcome feedback of all sorts.
The other way to go about doing this is to use the best social media monitoring tools.
The best part is that these tools not only scan social media for mentions of your brand or use of the relevant hashtags, they also pick up on the leading trends in your industry so that you do not get left behind!
iii. Study What Your Competitors Are Doing
How does literally ‘searching incoming web content to match keywords’ sound?
Not sure! Weird, tedious, intense! Why do you ask anyway?
While you want to stand out from your competition in every way you can, even with regards to your content, it doesn’t change the fact that the audience your rivals are catering to is the same as yours.
What does this mean for you?
The content they are producing is the content in which their consumers are interested.
In turn, it is also content your customers, and potential consumers care about.
So, would you rather search all the incoming web content to match keywords and learn what people are doing for your target audience?
In our understanding, spying on your competitors gets the job done.
The things you want to focus on are:
- The keywords for which your competitors are ranking.
- The types of content in which your competitors are interested.
- The platforms that they are using.
- Their backlinks.
Once you have this information, you can fill the gaps in your own content strategy map and rank higher for topics and keywords in which you know the audience is interested.
Again, combine all the newly acquired information about what your audience actually wants with some great dynamic content SEO tricks. The conversion rates would surprise you.
Content Marketing aims at building your brand image. SEO brings you the ways to do so. We have more SEO traffic hacks to boost your content marketing output. For instance:
3. Choose the Right Kind of Content for Your Brand
Not all types of content are ideal for every brand out there. You need to pick and choose based on a large number of factors. These include your customer demographics, their needs and interests, your budget and restraints, and much more (read all about it here).
Before we go into popular content types and platforms, here are some tips you should definitely follow when creating blog posts and other kinds of content!
- Lure readers in with highly catchy titles and phrases.
- Make your content easy to read by splitting it into small chunks of information.
- Keep it simple – it is web content, not a vocabulary test for your readers.
- Use graphics and videos as part of your content.
- Keep it fresh – keep it unique!
- Use social media to your advantage and share the content among the relevant target audience.
- If all this information is too much to handle for you, get SEO content writing services from professionals for hassle-free results.
Types of Content to Go For
While there are many different types of content available for you to experiment with, these are some of the most popular ones when it comes to attracting visitors:
- Blog posts
Want to know which of these, among others, you should make use of? Give this blog post a read:
The Platforms to Employ
Gone are the days when your primary game-plan was to create an ad for the TV or place one in the newspaper. With the digital transformation of our lives as we know them, an online platform is the way to go.
You know that already!
But which platforms can you post to if you want to redirect users to your site? What platforms should you include in your content strategy map?
Some of the more popular ones include:
- Social media
Bonus: It would be silly of us to recommend you to keep creating new content for every platform. Drive traffic from your old content to save a lot of trouble and effort on your part. Content sprouting is one great way to repurpose existing content to drive traffic from your old content. Such content writing for SEO purposes reaps high, measurable results with attainable goals.
Professional SEO content writing services-providers know the best content type, tone, frequency, and other details that best suit your brand. Reach out to one of them (or Us) for consultation or services if you are not sure where to start or how to go about it?
Choosing the perfect combination of content type and platform based on your unique needs can give you just the results you hoped for.
Earn the License to Drive Traffic to Your Site
While you can employ many other techniques to carry out content marketing that draws useful traffic to your site, these three are the most important ones for you to start out with.
Find out what your audience wants, work on your SEO, and produce engaging, unique content that your consumers or potential customers will not find anywhere else.
We guarantee that these three content marketing tips for drawing useful traffic will produce results sooner than you think!
Bonus tip: Put these Content marketing, and SEO traffic hacks somewhere you can frequently see. As a rule of thumb, reinforcement helps with execution.