As a digital marketer, you have a lot on your plate.
The fact that you are likely nodding at your screen right now is testament to this fact.
When it comes to the digital space, from analytics to strategy creation and execution, you have to take care of it all.
In other words, from determining where you stand to deciding what to do about it and what tools and resources to use in the process, it’s all on you.
And if you want to ace it all, you need expertise in a large number of areas.
One of them is content marketing for your brand.
And that is where we want to help you stand out.
In this blog post, we are going to share these tried-and-tested nine content marketing tips for digital marketers that help them achieve all their goals.
Let’s get right to it!
KNOW what your audience wants.
Always, ALWAYS be fully aware of the content needs of your audience.
What is your aim when you are creating content?
Among many other things, you want to:
- Establish brand presence and authority
- Enhance brand recall value
- Increase sales
- Encourage leads to convert
- Spread the word about your products and services
- Increase traffic to your channels
But the only way you are going to achieve any of these things is if you give the audience what they want from you, whether it is in the form of information, entertainment or contests among other things.
But how do you find out what your audience wants?
- Study your competitors and analyze which of their content sits well with the audience in your niche.
- Ask your consumers what they want through surveys and polls.
- Look at the digital media conversation about your brand and the niche in which you operate to see what is being discussed.
We talk about all these in a lot more detail here:
Once you determine this, you will be able to create content that may just make your brand viral. Which leads us to our next point,
Fulfill your audience’s content needs.
This may seem like a given but that is not always the case.
You may think that what your audience wants to read or hear about is obvious, irrelevant, or any number of things.
You may decide to create content on topics you deem more important and informational but what you fail to realize is that your audience won’t be interested.
This is why it is so important to understand the audience persona and determine their needs. And it’s equally important to then use this information to your advantage.
So whether it is a video about the top five scarf colors or whether your locks can protect users from aliens, you need to address the concerns of the consumers (even if it is in a satirical way).
Have a content plan in place.
You need to be consistent with your content marketing efforts.
The main reason for this is that your audience expects you to be regular.
If you randomly post a status update on Facebook once a month, you won’t get the attention you need.
Once your readers get in the habit of reading a blog post you put up every Tuesday, they won’t like it if that blog post isn’t there, one day.
When your audience eagerly waits for a weekly Instagram Live Q&A session, they won’t be happy if they ditch a friend one day and you fail to have a session.
Some ways to ensure consistency include:
- Creating a content calendar in line with your content strategy
- Drafting content in advance and having it ready to publish when needed
- Scheduling content beforehand, when possible
Make content marketing tools your allies.
We are living in the age of machines and tools, software and algorithms that are designed to make our processes more efficient and our lives a lot easier.
Only a fool would not leverage these resources to their advantage.
According to Martech Today, by the year 2023, approximately $25.1 billion will be spent on marketing automation tools a year.
Why? Well, the answer to that is simple: Because they WORK!
While the human touch cannot be replaced when it comes to the creative element of content marketing, other processes, such as keyword research, can easily be facilitated with these tools.
Here are some of the tools Neil Patel identifies as the best:
Optimize your content with relevant keywords.
The content you are creating is fresh, relevant and in line with what your customers expect from you.
But you’re still not getting any traction.
What are you doing wrong?
The audience would happily interact with your content – if they saw it.
In the battle to appear at the top of the SERPs, you may be left behind by your competitors if you do not optimize your content for search engines.
What does this mean? Your audience didn’t even see your content because search engines didn’t display it to them.
And that is what you need to change!
- Conducting keyword research
- Determining the top keywords you want to rank for
- Ensuring top-notch keyword usage
Don’t worry, here is a start-to-finish guide:
Don’t neglect your email list.
According to DMA Insights, 99% of consumers check their email every day.
Needless to say, email marketing is not something you can take lightly.
But here’s the catch: if someone has signed up to be a part of your email list, they expect to be provided content of value.
But that’s not all. They want to receive information that you do not share elsewhere and deals and discounts that are exclusively for them.
Otherwise, wouldn’t they just like your page on Facebook and follow you there?
Share with them what you are not sharing with the general public and make sure they know they’re receiving exclusive content.
Want to know how you can draft emails to ensure high click-through and ROI?
Read all about it here:
Make sure your content has ‘certain’ characteristics.
Tons of things make good content stand out from the mediocre stuff.
The trick is to identify the features that are found to be prevalent in content that attracts attention and incorporate them in your own.
Here are some of these characteristics:
- Your content should provide value. There should be something in your content for your consumers – otherwise, they will scroll past it quicker than a child runs from broccoli.
- Your content should be unique. Nobody wants to read the same 10 life hacks on your site that they have read on three other sites.
- Your content should be fresh. Something happened in your niche a week ago and you’re posting about it now? Don’t bother – people have consumed it, reacted to it, and moved on.
- Your content should be evergreen. A user should be able to derive value from your content years after you publish. This doesn’t always work, as things change so quickly nowadays, but it is possible and the benefits are immense.
- Your content should be engaging. Useful. Helpful. Your content can be ‘anything-ful’ but it won’t matter if the information is put across in a dull, flat way.
- Your content should be educational/informative. You should always aim to add to the knowledge base of your customers with your content. In that way, you will be seen as an authority in the field.
- Your content should be share-worthy. People should go through your content and want to share it with others. That, friends, is how you go viral.
This list can go on and on but we have the discussed the most important characteristics of the content you produce – we’ll leave the rest of it to you.
Pay attention to the length of your content.
A blog post can be done in 200 words or cover the topic in 5000.
Which one do you think has more detail for the reader?
A social media post can get the message across in one line or it can go on and on and on…
Which one do you think are going to pause to read as they try to fit a comprehensive scroll through their feed into their five-minute break from work?
Do you see where we’re going with this?
The length of your content, no matter what kind, plays a massive role to play in how your audience reacts to it.
- A blog post, for example, gets a lot more traffic when it is 2000 words or longer.
- The title of your blog post should be done in 60 characters.
- A Facebook status should lie between 40 to 80 characters (find out more about social media content lengths)
Certain guidelines are available to give you an idea of what works and what doesn’t for all kinds of content for various platforms. It is up to you, however, to make the best decision with all the information you have.
As a digital marketer, few people know the importance of CTAs like you do.
A CTA is what turns a lead into a conversion – it is crucial that you do it right.
Here are some tips to create top-notch CTAs:
- Use catchy content that calls out to the reader to take action.
- Make sure CTA is easily visible and grabs attention immediately.
- Ensure the text on the CTA is readable.
- Focus on the placement of the CTA – it should be RIGHT there when the consumer decides to take action.
- Distribute it well – one CTA is not nearly enough in a 3000-word long blog post.
You’ve created great content – don’t let it go to waste because the customer was confused about how to proceed – work on making your CTAs perfect!
So, which of these nine content marketing tips for digital marketers do you already use and which ones are you going to try out next?
Let us know all about it in the comments below.
And keep creating killer content for your channels!