Do you think it is just a compound word? Oh please!
Here’s the deal!
We will happily get down to its nooks and crannies for changing your perspective if you stay focused. Gear up for reading the best Content marketing resources today.
Content marketing is the process guilty of making businesses succeed in this competitive era. It is the process that builds business-customers bonds and has the potential to start a legitimate loop of fortune for businesses and marketers.
And guess what’s the best part?
Unlike what it might sound, it is quite a simple process backed with a number of tools and resources, tips and hacks. However, the demands are high as are the expectations, and thus the stakes.
For those coming to terms with the importance of Content Marketing, work it! Make your strategy on point, focus on important KPIs and avoid these fatal Content Marketing mistakes when you start; and BOOM!
Meanwhile, we have worked on shortlisting the best tools and resources in a series of blogs, so the process begins easier for you.
Let’s get burrowing.
Content Marketing resources have the power to turn the world upside down.
Table of Contents
The process begins with research. In fact, the research starts way before you decide to use the process of content marketing.
Your reading and digging into a subject matter gives you confidence and a perspective. This perspective makes up your mind to be a content marketer yourself.
Even during the process, you keep needing all the type of content, especially the literature, to beef it up. So to play our part well, we brought to the table these brief lists of the best literature resources to help you gain better content marketing results.
i- Content Marketing: Beginners Guide for Maximum Success
The guide covers the fundamental aspects of Content Marketing, ranging from known content types, the ones that suit you and tips for content creation, posting, and promoting content.
ii- The ultimate guide to Content Marketing in 2019
It is a complete guide that covers the basics of the topic with examples for better understanding. The guide also covers the topic of forming a Content Marketing Strategy.
iii- Everything About Content
In the *Everything about content guide*, QUICKSPROUT has covered a range of topics falling under the umbrella term. The guide aims to elucidate the importance of the process in one’s business growth.
iv- The Beginner’s Guide To Content Marketing– By Neil Patel
Neil Patel has strategically exposed the flaws of traditional marketing in contrast to Content Marketing, explained the concept with industry examples and briefly touched the strategy to kill it with Content Marketing.
v- Beginner’s Guide to Content Marketing– By MOZ
The detailed guide by Moz dives deep into Content Marketing, starting from the basics. It covers the details of Content Strategy, Marketing funnel, Content marketing framework & team and content creation, promotion & analysis for optimization.
Following are some of the must-reads on Content Marketing you’d undoubtedly call best-reads.
i- The Strange Thing That Happens In Your Brain When You Hear a Good Story — And How to Use It to Your Advantage
ii- The 10-Step Content Marketing Checklist
iii- Content Strategy Tips From Content Marketing Expert Nate Riggs
iv- How to Build Links With Content Marketing
v- How to Create 10x Content – Whiteboard Friday
i- Case Study: How I Used a Case Study to Grow My Sales by 185%
This document is a piece of evidence that case-studies have real value and deliver actual results. Read this to take other case studies seriously.
ii- Content Marketing Case Study: How 4 Infographics Generated Over 10,000 Social Shares
The case study is real evidence from real businesses that info-graphics have the potential to generate engagement more than other Content counterparts.
iii- Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue
The case study proves the dominance of a strategic flow of content marketing over random content marketing steps in terms of the ultimate benefits i.e., traffic, growth, and profits.
iv- 4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing
The prospects of better results are not as high in the cookie-cutter marketing techniques as they are in creatively formulated content marketing steps. This masterpiece is a validation.
In the age of content marketing when every other person claims to be a content marketer, some influencers and experts have actually nailed it.
Follow a few regularly, especially for their Evergreen Marketing tips, see the Content production strategies popular with them or seek their help in your tough times.
Did you observe the peaks in Content Marketing result metrics on following these resource treasures?
Now compare the results you get by following the self-proclaimed experts.
It really is like getting a bang for your bucks in the former option against the total opposite in later.
The list is never-ending, but we’d have to call it a day somewhere.
As a Content Marketer, you frequently need freelancers all the time, specially when you plan to scale up. Here’s are some of the freelance resources platforms to help you put together a strong Content marketing team.
If you are confused between In-house content Marketing team Vs. Content marketing agency, read our guide. If you plan to go with freelancers, we have got you some help here too.
It is the top platform where businesses of different sizes from different geographical regions can pick freelancers from around the globe.
The platform ensures the safety and quality of both the payment and the deliverables using feedback from both sides.
The platform charges buyers a 10% fee if the project is sold, while the service charges for gold and silver members is 2.5% and 0% respectively.
It is a platform for posting jobs, also said to be the world’s biggest search engine for jobs.
The platform consists of job boards where businesses advertise to find the best job seekers based on seeker’s keywords selection or chosen location.
The job posting to 100 boards or reaching 150 million candidates is free of cost here.
Formerly Elance-oDesk, Upwork is amongst the top choices of freelancers allowing businesses to post jobs/tasks and recruit the freelancers of their choice.
It charges you a fee of 20% on projects worth up to $500, reducing the fee to 10% for the bigger projects.
At Freelancer, employers post a project and freelancers show their suitability, the fee they’ll charge, and time they’d take in their bids.
Employers are charged a fee of 3% for posting a milestone (job) for hourly jobs (refunded if no match found). For fixed-price projects, employers are charged a fee equivalent to 3% of the winning bid.
The platform is a popular world across for $5 as the starting price of each gig (service) offered by the seller.
The buyers browse through the gigs of the freelancers to choose the one they find suitable.
A service fee of 2% for orders up to $40 or 5% for more than $40 projects is incurred upon the buyers.
At Guru, a buyer signs deal with the Guru he chooses from the pool and pays 2.5% of the project fee at successful completion.
It is a popular designing platform with a rating of 4.8/5.
Either of the designer or the buyers find each other, agree on the conditions, and have the project completed.
Buyers are charged a fee of 2.5% after project completion.
LinkedIn is a popular platform for professionals where they create their profile to boast about their skills.
You, as a business or a hiring manager, can find them searching for skills or can post a paid Ad using keywords of the services you require. These Ads are shown to professionals with matching skills.
Communities like Facebook groups for freelancers are unpaid platforms to reach professional, skilful communities to get your job done.
These are not the only sites that can help you find the ideal candidate for content generation, but these are amongst the best options out there.
Choose the one that suits you better, find a good fit for content creation job so you can focus on other essential tasks for your business growth.
The list of resources that can help you with your Content Marketing Process is non-ending.
However, the process doesn’t end with just these resources.
Want to know the tools and resources for each step in the process of content marketing?
We have got more content coming up with the tools to make Content Marketing your cup of tea.
Meanwhile, you can get useful insights about getting qualified traffic for your blog here. Also, learn more about the role of content length in its ranking here.
Now, what’s the bottom line?
With the ever-evolving technology and the latest research, many tools and resources go obsolete only to be replaced by new ones, each day.
The list of the tools and resources is long, way longer than this blog post could take. But that doesn’t mean you won’t find more about them.
Hang in there! This blog post is first in the series of blog posts discussing the best tools and resources for Content Marketing.
If you think you know or have used better than mentioned option/s, well what are you still thinking about? Share your findings with us in the comments 🙂