Congratulations to you if you’ve had and maintained 11,285 members on your Facebook group because building a positive brand reputation takes innovation, creativity and a lot of time.
Rome wasn’t built in a day. But what if you could, without breaking your back or bank?
According to The Chartered Institute of Marketing, it costs 4 to 10 times more to acquire a customer than to retain one.
Facebook allows you to reach a broad audience, however, honing and perfecting that message takes brain power and time.
Remember, Facebook is a powerhouse with hundreds of millions of users still on it and knowing where to look is the trick so as to create an engaging Facebook group.
The secrets out! Creating a large group for your member Facebook group will not be on your Facebook profile, but on your Facebook Group.
Having a highly-engaged Facebook group is one of the best assets that you can have for your business but don’t forget that although audience size does matter, having millions of likes doesn’t guarantee success on Facebook.
Before we continue, this is a quick look at how having a Facebook group benefits your business;
That said since you want your group to be as visible as possible, make it a public group in its early stage, but bear in mind that this may generate an otherwise ‘spammer’ activity that may not be relevant to your business.
You can always change to a closed group once you get your head around things. Next;
This can be done by clicking on the “Groups” icon on your Facebook group page.
You will find 28 group categories that deal with different fields such as food, relationships, spiritual, politics, arts, fitness, sports, science, photography to name a few. Join a few groups that co-relate or somewhat similar to yours and occasionally post something useful to these other groups and link back to a post, photo or the main page from your group.
What this does is;
At this point as your group member grows, you may want to consider implementing some privacy options such as;
Promote your on several social media handles such as Twitter, YouTube, social bookmarking, email signatures, and any other marketing materials because they are all important forms of communication platforms that will see your brand out there to different people at different times so that they are aware that they can join and follow your Facebook group.
The most important aspect of brand marketing.“Having a loyal fan base is essential to the growth of your brand and spreading your message far and wide” even when you have reached the 11,284 mark, this is not the time to relax.
You need to keep your customers engaged in every way possible. You may be the messenger, but you will be creating other messengers will not only spread the news on your behalf, but it will also be absolutely at no cost to you!
If you have time in your hands, maintain a little bit of activity once a week or more on your group page goes a long way. This will see members contribute something too.
Keep in mind that each activity should vary from the last one and one that is of interest to your group so as to keep people interested in the group or page content. Consider the following ideas;
Do you have any tips on how to create a Facebook group that engages?