Why You Need a Digital Marketing Plan in 2019
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
A popular quote attributed to Abraham Lincoln that perfectly captures the importance of planning. This quote is applicable to digital marketing as well.
Like other business operations, having a plan in mind is important before you actually start working on anything.
Let’s say you want to tour Europe in 15 days. What would you do first?
You will decide on your itinerary, pick a hotel or resort where you will stay for the night, plan on how much you will spend on food and other things. This way you can avoid many UNCERTAINTIES, like going to a place and finding out that all the hotels are booked.
This could cause a lot of issues.
If simple things in life can’t be done without planning, how could you possibly start a digital marketing campaign WITHOUT planning and expect GOOD RESULTS?
What is a Digital Marketing Plan
According to Philip Kotler, who is considered as the father of modern marketing, a marketing plan documents how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics.
Therefore, a digital marketing plan is a document of ACTION ITEMS items that will help you achieve your marketing objectives.
It reflects your approach to achieving the goals through online marketing strategies and tactics.
It includes everything from research to measuring the results of your efforts and analyzing how successful your strategies were in achieving the goals.
You must have a digital marketing plan to achieve your strategic marketing goals, and you should also have a digital marketing plan for your specific digital marketing campaigns or activities.
For example, you might have a digital marketing plan for achieving 25% Month on Month growth that might include using paid ads.
You should also have a plan on how you will be using the PPC campaign to achieve the required growth.
Why You Need Digital Marketing Plan in 2019?
At this point, you might be wondering why your company really needs a digital marketing plan? Digital marketing is a growing field and the competition is tough.
If your competitors are better prepared to adapt to the changing market conditions, then your company will be left behind.
Here are a few reasons why your company needs a digital marketing plan in 2019.
Let’s get started.
Without A Plan, It is Hopeless
If you don’t know what you want to achieve, how you can possibly achieve anything?
A company without any proper GOALS and OBJECTIVES for marketing will only be directionless.
Such companies cannot achieve the return on investment they expect from digital marketing channels.
A digital marketing plan includes setting goals and objectives for your digital marketing efforts so you can measure ROI and analyze how your digital marketing strategy aligns with organizational strategy and goals.
Targeting The Right Market
You may be well aware of your target market.
But are you really sure you know where you can find them online?
Digital marketing is not like traditional marketing where you have to target a broad market and hope your target audience will get the message. On the internet, there is a lot of clutter.
Unless you are targeting your audience specifically, your MESSAGE WILL BE LOST in the sea of information.
With a digital marketing plan in place, you would know where is your target audience and what strategies you need to target the right market.
Marketing is like a bottomless pit, you can pour all your money down to it and get some results.
However, the question is whether you have put your money where you should? Not all digital marketing channels work effectively for all companies.
You need to analyze which channel is working better for your company and invest more in that channel.
However, for that, you need to measure the effectiveness of each channel.
With a proper digital marketing plan, you will be able to set measure criteria for the effectiveness of each channel and make your digital marketing campaigns cost-effective for the business.
Know Thy Competitors
It is entirely possible that your online competitors might be different from your traditional competitors.
On the internet, you might be up against a completely unknown competitor, if you haven’t tested the waters yet.
Without knowing your competitors, you won’t be able to analyze and compare your strengths and weaknesses with them.
This means you will have a hard time competing against and increasing your market share.
You could avoid this if you plan ahead. With a digital marketing plan that involves analyzing the industry, you can come up with an effective plan of competing with your competitors.
Availability of Resources
Without financial and human resource, you cannot even think of running a digital marketing campaign. However, even when they are available, you might still have to face some obstacles.
If you don’t have a digital marketing plan, you might have inefficient budget spending or lack of right talent.
Since you haven’t decided how much to spend on which channel and what talents you would need to run digital marketing campaigns, you will be able unable to run a successful campaign.
Learning From Mistakes
When you have a digital marketing plan set in place and your team is rigorously following it, but you still fail to achieve your goals, you can at least analyze where you went wrong what were things that didn’t work out for your company.
Learning from the mistakes is important if you don’t want to end up failing again. Without a proper plan, you might be making the same mistakes over and over again, wondering why you cannot hit the target.
2019 has just started. It is still not too late to plan your digital marketing strategy for the entire year and achieve your annual growth target. Above are only a few general reasons why you need a digital marketing plan.
If you have been running digital marketing campaigns without any plan, you should be able to realize its importance now.
If you are just starting out with digital marketing, then this is the right time for you to start planning out your digital marketing strategies.