Do you Really Need SEO?
Do you really need food to have the energy to survive?
Do you need paints and a canvas to make a painting?
The answer to both these questions is yes.
But why did we ask you these questions?
Because just like you can’t do without food and paints, you can’t do with SEO when it comes to driving traffic to your website.
If you wish to increase the visibility of your website and lead people to the place where they will eventually convert, you need optimization.
That was the short answer.
And we realize it’s not enough to convince everyone. So let’s go into a more detailed explanation of why your business needs SEO and what it can do for you.
But before that,
Search Engine Optimization is what you need to increase the visibility and reach of your site by enhancing traffic to it – both in terms of quantity and quality.
In other words, it helps your web page rank higher in search engine results pages (SERPs). So people searching for particular keywords on a search engine will see your website up top. They will then be led to the website from the SERPs.
But, as with most things, there’s a catch!
You’re not the only one doing SEO.
EVERYONE nowadays has some sort of an SEO strategy in place to do just what you’re trying to do – grab the top spot and make sure people go to their site.
The benefits of SEO will truly start to become visible once you start doing it better than everyone else.
Here are some of the signs that help you determine whether YOU, as a brand, need SEO.
When you know you need SEO for business growth
1. You need to rank higher in SERPs.
We have already discussed this above. But this is the most important reason to optimize your site.
If your SEO strategy is effective, you will rank higher in SERPs. And that is the ultimate aim.
Well, that’s simple.
The first five results on the first page that loads after a user types a keyword or phrase into the search bar of their preferred search engine are able to steal around 67% of all click. The others have to share the remaining 30% of user clicks.
You can imagine which category you want to be in.
And to be in that top group of search results, you need top-notch SEO by your side.
2. You are not in a hurry.
A well-planned and executed SEO strategy is bound to be effective – there is no denying that.
But the ROI that SEO undoubtedly provides is not particularly quick – you need to give it time for it to truly start showing its effect.
And that is one of the biggest mistakes that companies make when it comes to SEO.
They expect instantaneous results. And when they don’t get these results, they start to get impatient and change the strategy before it has even started to become profitable.
This results in a waste of time and effort. It is, thus, best to opt for an optimization route when you know that you have the time for it to actually work.
If you don’t, it is best for you to choose another strategy.
3. You have the capital to invest in SEO
Optimization is not cheap. Whether you build an in-house team or outsource your SEO needs, you need to invest money into the cause.
And that is a deciding factor for many companies.
For an average SEO strategy, you need to set aside around $1000 a month. These costs can go much higher, based on the extent of the services required, as well as the kind of expertise and resources needed to run a particular SEO strategy.
This is why, if you are just starting off or if you have a small company that cannot afford to spend thousands on optimization, you may be better off sticking to social media and the occasional paid ads to begin with.
Once you have built an income stream that lets you invest more into the business, you can think about an SEO strategy.
4. You are a small business who needs customers.
You must have heard of the term local SEO.
But you probably haven’t realized its importance when it comes to enhancing the visibility and reach of your brand immensely.
Local SEO helps your small business appear in search engine results that are location-based. In other words, it increases the brand’s visibility to those who may be looking for that particular product or service in that vicinity.
What does this do?
It brings potentials consumers one step close to converting. And no step is too small for a local business.
Where do you stand?
While every company needs SEO at some point or the other, your unique requirements decide when it is the right time for you to kick-start an SEO plan.
The factors can help make this decision a lot easier.
SEO matters – but what matters more is knowing when to put it into play.
And that, hopefully, is what you will have learned from this blog post.
Leave us a comment to let us and other readers know all about your SEO journey!