Ever-Changing Wendy’s Slogans And Wendy’s Mottos (1969 – 2020)


Let’s talk about Wendy’s slogans today.

You must have observed Wendy’s reshaping their mottos and catchphrases quite a lot. Haven’t you? 

The brave and the courageous Wendy’s have always been experimenting with their slogans to find the ones which are tacky enough to stick. And you have found one good read on all of Wendys slogans and how they are making headway with them.

Wendy’s – The Story Sketch

The story started with the birth of a child ages ago in 1932. Having been born to an unknown mother, Dave Thomas lived with a couple as an adopted child.

Thanks to dining out with his father quite frequently and working in restaurants starting at age 12, he grew a certain fondness for eating out as a child. Restaurants were one of his favorite places to go to.

A picture of Dave Thomas, the founder of Wendy’s

Why would that be so?

The gatherings of families at restaurants attracted him ALOT. Observing menus, interior, serving of food, and every minute detail about different restaurants was his favorite pastime.

Little did anyone know that this love would make the world a better place to eat for foodies.

Not long after, on the completion of earth’s 9th revolution around the sun in his life, Dave was already an expert at *customer expectations*. 

Fast-forwarding many years, with the experiences of restaurants, the commitment of an army man, and love he had for hamburgers, Dave started a restaurant in 1969 in Ohio. The restaurant specialized in hamburgers, as predicted by his love for them. 

He named it Wendy’s, the nickname of one of his daughters.

Many many many moons later in 2018, the restaurant had a chain occupying 6,711 locations. The same small restaurant famous for old fashioned taste is the world’s 3rd largest fast-food chain today.

Wendy’s slogans and their evolution definitely have a part (a rather BIG PART) in this achievement.

What Does Wendy’s Offer?

Wendy’s has an excellent beefy menu for you to choose your order from for lunch and dinner. 

The updated information says that the breakfast menu is available at all outlets.

Here are the most popular items on Wendy’s menu:

  • Hamburgers
  • Chicken sandwiches
  • Chicken nuggets
  • Salads
  • Fries
  • Biscuits
  • Croissants
  • Breakfast combos
  • Coffee
  • Beverages
  • Frosty
  • Kid meals 

And a lot more…

Wendy's menu item categories as represented on the website.

Where can you get Wendy’s?

NATHANIEL SMITHSON at Panmore institute has pointed out 4 points of making your purchases at Wendy’s:

Restaurants

Wendy’s Restaurants form the primary point of contact with consumers of Wendy’s. This is also where most of the revenue comes from for them.

Kiosks

While not the primary source of sales for not being abundant, you’d occasionally come across Wendy’s kiosks at malls or a grand evening event.

Website

You can directly place your order at the website and have a mouth-watering dinner served at your doorstep before you’d know it.

Mobile app

Wendy’s mobile app is a smart, easily accessible option; it is also useful in getting reasonable mouth-watering deals.

Wendy’s Slogans – Welcome To The Land Of Good Marketing.

What Is Good Marketing?

Taking a slight shift from the story, what is MARKETING to you?

As a customer, it is what tells you about a new product or service and asks you to follow up. Right?

This is precisely what businesses aim to do when they MARKET.

Dive in with us!

The Encyclopedia Britannica explains marketing as:

The sum of activities involved in directing the flow of goods and services from producers to consumers.”

The slogan is one of those activities, and it’s meant to stick the brand’s message in your mind even when the advertisement is over.

You say, ‘HOW SMART’? We say, ‘AFFIRMATIVE.’

And when they have the following characteristics Social Media Today says they should have, you can’t escape the message.

A slogan, according to Kumail Hemani, should:

  • be short and easy
  • be catchy
  • define and depict the brand
  • touch emotions of a user

Brands improve their brand salience by sticking their name to your head using these traits in a slogan. 

And you can’t help repeating such a message, slogan, or tag line of a brand, making up your mind to check them out soon.

Guess what?

MARKETING MISSION ACCOMPLISHED thanks to the awesomeness of the slogan and your kind consideration.

Want to read more about slogans, and how influential could they really be?

Click here to read them beautifully described in our article Adidas slogan and its powerful impact or keep reading for getting back to Wendy’s motto.

 

Wendy’s Slogans

Back to Wendy’s story, they played the slogans game at their best. You would say so too as you read more.

A menu from Wendey’s “Do what tastes right” campaign featuring a whole menu with “Do the night right” details printed. 

Starting from *Quality is our recipe* to *We got you*, Wendy’s have always found a point to stick in your head.

However, they changed so much over time that you might have heard a pal asking in amazement, “What exactly is Wendy’s slogan?”  

But they still got it. In fact, they KILLED it with their changing slogans & advertising campaigns. But, it hasn’t been more by accident than by design.

They were working hard and pushing their luck. They have always been making honest efforts with Wendy’s slogans, as they do with their burger patties.

And what’s the result?

You guessed, right!

On your next lunch break, you know exactly where to head.

Why? Did they hypnotize you with their slogan? (You just read the answer a while ago but there’s more explanation coming next.)

Wendy’s Slogans Doing The MAGIC

Wendys slogan is the foremost reason you plan to head to their station and say Wendy’s catchphrase “Where’s the beef?”

They respond, “Here’s the beef” and get you the “juicy hamburgers.”

If this is hypnotism to you, so be it.

For marketers, it’s called GOOD MARKETING.


And for about half a century now, they are doing the magic with the world-famous “Wendy’s Slogans, Wendy’s Motto and Wendy’s catchphrases.”

Not to mention that catchphrases are not the only reason you go to Wendy’s. They say, “Quality is our recipe,” they stick to “good old fashioned taste,” and innovation is their darling friend (for the longest time too).

What more could you use for your lunch or dinner? (Oh! And some of their outlets even offer breakfast as well. And that has another interesting story too, but for another time.)

Since they have mastered the art of innovation both in their slogans and meals, there’s no denying the fact that none of them have disappointed us.

Four of Wendy’s Signature burgers

Wendy’s Slogans And Catchphrases – A Timeline

Wikipedia has issued a list of Wendy’s slogans and catchphrases. The list conveniently comprises of 30+ slogans used from 1969 to 2019:

Year Slogan
1969-Present Quality is our recipe
1977 We fix ’em 256 ways
1978–1979  Juicy hamburgers
1980–1981  Wendy’s Has the Taste
1981–1982  Ain’t No Reason to Go Anyplace Else
1982–1985  You’re Wendy’s Kind of People
1983–1984 Parts is parts

List of all Wendy’s catchphrases and slogans used since 1969

Some Of The Most Famous Wendy’s Mottos And Slogans:

Let’s talk about the most famous ones:

Quality is our recipe.

Not only is this the first slogan introduced in 1969, but it has been an equally popular catch phase throughout Wendy’s history. Name Wendy’s, and this phrase gets the honor to be almost spelled out to you.

Deliciously different

As Matthew Kane at HubSpot says, this truly makes Wendy a better, DIFFERENT kind of BETTER, the choice for the consumers out there. This campaign rolled out in 2016. 

There’s more.

The ad campaign also depicts the use of fresh meat instead of the frozen alternative their competitors use, sustainable competitive advantage for Wendy’s.

Where’s the beef?

This has been one of the most famous catchphrases and had among the most memorable commercials, featuring a big bun with a huge square beef patty sticking out, in 1984.

Also read: How can Video Marketing help your brand find its voice?

As an answer to this, a new commercial campaign saying “Here’s the beef” was launched in 2011 for the latest Hot ’N Juicy line of hamburgers.

Eat great, even late.

The campaign started with the idea of the same great food for the late-night menu, only more affordable. The idea grew popular as you could get the best food late night at lesser the original, day-time price. The nocturnals loved nothing more!

Do what tastes right.

This campaign highlighted many of the menu items and features of Wendy’s success. The campaign won hearts as much as almost all the others did.

Wendy’s slogan *Do what tastes right*-campaign at a glance.

Other Slogans

  • Now that’s better.
  • Quality is our recipe.
  • It’s better than fast food… It’s Wendy’s
  • The best burgers and a whole lot more
  • It’s waaaay delicious. It’s Wendy’s.
  • You can eat great, even late.
  • It’s better here.

What’s Common In All Of Wendy’s Catchphrases?

While you were reading all the slogans and catchphrases and wondering about your next juicy burger, did you notice a theme?

There’s something common in almost all of these phrases.

They’re either giving you a picture of their mouth-watering meals or escorting your imagination to the land of tastes.

And what else would a hunger-stuck folk need? For most of us, we’re sold on just that!

Wendy’s Marketing Strategy

Apparently, Wendy’s doesn’t only count on the slogans to stick to their targets’ minds. There are other marketing efforts they have been making, and those have paid off really well.

Let’s have a look at a few of those Wendy’s marketing strategies and efforts:

Attracting Millennials

Millennials form about 25% of the target market of Wendy’s. No wonder Wendy’s primary marketing strategy focuses on attracting millennials.

Read More:  Ultimate Guide To Facebook Ads (Demographics And Age Ranges)

Chief executive Emil Brolick even once said, “We are extremely mindful of the importance of gaining traction with millennials.”

There is more than one way in which they are trying to grab the attention of their target market.

However, their social media campaigns are a vast source to attain that target for them.

Digital Marketing

Wendy’s is making headway with its stellar Digital Marketing campaigns that place the brand as the right choice in front of the target audience.

A post at Question Pro says Wendy’s social media campaigns depict the following features:

  • Playful

Experts say that Wendy’s is very mindful of whom they are targeting, and they understand their target audience really well. That’s how they get to use the specific elements that are bound to attract their target audience. 

For instance, they use trolling that makes them funny. They can troll literally everyone ranging from their competitors to their consumers. That’s how they get viral.

  • Responsive

Their team is highly responsive to whatever their consumers say, good or bad. It could be a trolling conversation they would start, but they would leave no stone unturned to make it quick. 

That’s how they successfully engage their direct customers and many more.

  • Interactive

When it comes to communicating at Wendy’s, there are no yes, no questions and no yes, no answers.

They have known champs in iterating well with everyone who names them or has the potential to name-fame or name-shame them.

  • Consistent

Wendy’s understands the value of consistency better than anyone else. That’s why consistency makes it to the top of their priority list and marketing campaigns.

They make sure to keep their tone just the same all across their social media in each of the posts. This ensures that each message is coming from the same source.

Similarly, they make the best efforts to keep their consumers and prospects engaged alike by keeping their posting schedule consistent.

Bringing Innovation In Wendy’s Slogans, Menu, and other areas

Despite staying consistent in some aspects of their marketing strategy, Wendy’s understands that static is death.

Therefore, innovation is the Mantra wendy’s lives by and they show it frequently in several ways.

For instance, they keep experimenting with their menu items to be able to bring to adapt to the changing tastes of the target market. While a wide variety of individuals are turning to healthier food items, Wendy’s makes its menu items predominantly healthy.

Trying out a beef-free version of their hams is another example of the innovation they are working hard for. 

The result? 

Only time would tell! 

But does that stop them from testing? NO!

All the more reason they have experimented with their breakfast launch and menu for a long time. The testing hasn’t ended, even until they finally launched their breakfast all across the nation.

Key Marketing Tidbits From Wendy’s

What’s the best part of their story, both for producers and consumers?

Their progress to keep bringing you more of what you want at it’s best!

Well, as mentioned earlier, Wendy’s hasn’t been making all the progress by accident. They transitioned from a small restaurant in Ohio to a chain of 6000+ restaurants around the globe in 50 years.

And their advertisement and choice of slogans have been a good part of making them famous (and wealthier of course).

Because Wendy’s slogans have it all; they are short and juicy, they are catchy and sound irresistibly tasty.

They did not stick to one motto or slogan. Evolution and adaptation helped them survive and thrive.

And these are the key marketing takeaways for anybody up for a short and quick but juicy marketing lesson.

Over To You, Folks!

And now, when this exciting timeline is over, let us hear which of Wendy’s catchphrases did you like the most?

Say you were born in 1969 and saw Wendy’s progress all along, which of the mottos and slogans would have caught your attention? And which of them would have influenced you to buy Wendy’s?

Let us know in the comments 🙂

Also Read: 9 ways you can promote your business on a budget

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