You are about to find out POWERFUL information on Facebook demographics, age ranges, and other audience insights. You’d find emphasis placed on different age groups, age categories, and ranges–with the potential to overturn the way you market your business.
Table of Contents
Let’s begin with a simple question.
WHAT DOES YOUR BUSINESS REVOLVE AROUND?
Well, that’s not the wrong answer.
However, what’s important to know is, that’s not the ONLY right answer.
Because WHAT IS A PRODUCT WITHOUT PEOPLE IT IS MADE FOR?
Do you think you could have used the wrong age ranges for the survey? How about having targeted incorrect ages or inappropriate age brackets for marketing?
For a fact, most business owners do not understand the right age categories or other demographic factors their right audience could be falling in.
There are many more marketing mistakes too you could be making but after having made them, WHAT TO DO?
Should you cry over spilled milk and move over if that has happened to you?
Alternatively, you could find your business another focus to earn revenue from and make up for the lost bucks too, if at all possible!
The first option is easy as heck.
But the second is the practical approach, especially if you love your ad dollars and want to see them coming back to you.
Keep reading to learn how to get back your market share if you lost it for targeting the wrong demographics (different age brackets, relationship status, and education level or job titles, etc.).
Here’s a detailed guide to teach you how to focus on the crucial aspect for the success of your business, your CUSTOMERS using Facebook Demographics.
Speaking of customers, it is crucial to determine HOW WELL YOU KNOW YOUR CUSTOMERS!
As it is a broad subject, your current read would only cover the demographic aspect related to your clients on Facebook. You will find a special emphasis placed on the different age ranges for the survey you conduct for audience analysis covering various age groups.
Or WHY FACEBOOK only?
This Facebook demographics and age data show the potential of the platform you can utilize to target the people your business is most interested in.
And guess what, the info on demographics Facebook has, is not the only good news for business owners and marketers.
There’s more for you, all of you businesses out there!
And last but not least!
What does that suggest?
In a nutshell, Marketers are rationally using Facebook age and demographics data to market to the people their business matters to. And this is getting them some well-deserved results too.
What should you make of it then??
This calls for you to explore the nitty-gritty of Facebook customer research, and we’d be discussing the demographics part for now.
But before going into the details, let us take an overview of “Demographics” as per Facebook for Business.
In an attempt to explain audience insight, Facebook states *Know your audience like never before… See age and gender breakdowns, education levels, job titles, relationship status, and more*.
So these are some of the demographic factors Facebook takes into account.
To get to your core audience, Facebook for Business calls audience based on Demographics as *the audience selected based on age, gender, education, relationship status, job title, and more*.
So what does the Facebook data on demographics help you with?
It helps you narrow down the audience you call your Target market.
And what on earth is this *Target Market*, now!
Christina Newberry at Hootsuite defines the target Market as the people you want to approach with your marketing message. What makes them ideal for your message is their interest in the kind of product or service you offer.
The way Facebook helps you find them is one or more common characters between them, i.e., demographics, interests, location, behavior, and so on.
So, Facebook is not only helping you save bucks but make bucks too by targeting the right audience.
You can read about the detailed target analysis here.
For now, let us see each of the Facebook demographic factors in detail.
Among the first few lines of information, you share with Facebook at the time of registration on the platform is your AGE. So, Facebook knows your age, and that of your friends even if you don’t know that.
Marketers can utilize the age data Facebook has to find their target groups.
Generally, you’d find the following age ranges for surveys:
Though the age categories could vary broadly, these are the general age groups found categorized in data collected for research and surveys.
The important question is, WHY DO YOU NEED TO FOCUS ON AGE?
Because for most products/services, only a specific age group would be interested and needs to be targeted in your marketing efforts.
Customer segmentation has been done based on age to reach the right kind of age for your business. We call these segments Generations and marketing efforts directed to them are as *Generational marketing*.
As you move forward, you are going to find out interesting facts about different age brackets and age categories covered in Generational Marketing.
Michael T. Robinson, founder and career coach at CarrerPlanner.com identifies the following generations based on their age ranges/year of birth.
It is worth noting that some of the years overlap in some generations. Also, some of the years for each generation are different at different sources on the internet.
For the sake of simplicity, you’ll find yourself reading more only about the four generations you’d typically find on the World Wide Web. As mentioned earlier, you might find some of the generations merged and combined.
Here’s the best part!
“Shoppers ages 18 to 25 are 2.5 times more likely to view retail advertising on a mobile device — 24% versus 10% for shoppers 55 and up.”
“Millennials are incredibly engaged with companies and brands on social media platforms,” says Brad Jefferson, CEO, and Co-founder, Animoto.”
That’s not all, but that’s all for the generations!
Now, getting back to using the age ranges-data for Facebook, you can restrict the page reach to a selective audience based on age.
This is how you do this:
Similarly, while you are creating an advertisement using Facebook or business manager, you see the option to select the age ranges of your choice. Based on your understanding of your target market’s age group, you can choose between 13+ to 65+.
You can check out more restriction options at different levels in Jon Loomers’ comprehensive guide here.
Okeh now, enough of the age obsession!
Try to forget that Facebook knows our real ages (if you entered the correct ones, that is, and you happen to be an age-conscious person). Focusing on the fact might help that Facebook uses this data to bring you the best matching products and services that could be useful to you.
Let’s move on to other demographic factors.
The data in Facebook audience insights shows that there are more women on Facebook than men.
As per the breakdown of age and gender for *everyone on Facebook*, the women account for 55% of Facebook profiles compared to men, who are just 45%.
Similarly, age-wise break down shows that except for the age ranges of 18-24 and 25-34, where men outnumber women with a slight difference, women have a far higher ratio for any of the age brackets.
At the time of Ad creation, you have the option to choose this demographic factor. You can choose to show the ad either to your male audience or female audience or to both based on how you’d like your spending to go.
You can even split test your Ad by making two ad sets for both genders to find the better option for your product/service.
Facebook shows the following stats for education based on the data provided by the users.
If you know some of the features of your target audience (i.e., age, location, gender, interests, etc.), Facebook can sort out this information for you for the selected audience.
All you will need to do is fill in the audience traits you want to check the education stats for on business managers’ audience insights menu.
You can use the same method to check any other feature for your audience as well.
While creating an Ad, you can use this information to target the audience based on their education level.
You can even narrow down your audience based on their field of studies, name of institutions, and the year of graduation.
The data everyone has given Facebook on their relationship statuses is crazy and could be bankable for you if your business makes you interested in these statuses.
For example, your business can leverage the data to find all the married people in the XYZ location if you sell products/services in that location.
You can choose from the different types of relationship statuses your business might mean something to and get an estimated amount of audience for each type during Ad creation.
Imagine the usefulness of this data as a lawyer, for instance, who specializes in domestic issues.
Yes, you got right to the point.
You can keep marveling at all the different job titles Facebook can help you reach if they are your right audience type. However, don’t just keep wondering and get to them before your competitors do.
And to reach them, type the relevant job title while Ad creation and let Facebook do its magic while you enjoy Netflix.
Now, this information is mind-boggling!!
But is this all you could make out of audience insights and Facebook demographics?
Bear in mind that these are not the only targeting options in demographics. Facebook also offers you to reach people through their financial status, life events, parental status, etc.
So, your results improve based on your understanding of your audience (not only their demographics). Combine your demographics/other audience knowledge with the techniques to attract more people through your ads.
Yes, that means boosting profits and continuous, sustainable growth.
If you are interested in learning more on growing your business through Facebook marketing, check out our concise guide on 7 Facebook Marketing Tactics you should know. You’d also find Persuasion Principles for Content marketing highly effective in content creation.
But before you dive deeper to fly higher through Facebook marketing, share with us if you think the plethora of information Facebook has on audience insights has worked for you?
How do you find Facebook demographics useful for your business?
Let us know in the comments 🙂