Are you planning on starting your website search engine optimization?
Most of the companies either hire a full-time SEO or go to a digital marketing agency for starting the on-page SEO and optimizing the website. Before you go any further, you might want to reflect on the whole process of website optimization, especially if you don’t know about it.
Hiring the best digital marketing agency in town or bringing in a full-time SEO won’t matter if you don’t know what’s going on. So please pay close attention to understanding the on-page SEO to keep your website fully optimized in the future.
On-page SEO is a search engine optimization strategy that deals with all the optimization matters on the website such as the page loading speed, well-written code, site responsiveness, optimized text content, keywords inclusion, and relevant meta tags.
Here are some essentials of on-page SEO and website optimization.
When it comes to SEO, you will find people juggling keywords, backlinks, and quality content to achieve SEO success. What many of them ignore is the website platform that is being used to build a website.
No One-size Fits All
There is no one-size fits all platform to help with the on-page SEO. It depends on how the platform accommodates the users. For example, if you design an old-school HTML website which might not have much room for optimization because of the design, layout, and structure, it can’t compete with a modern-day responsive WordPress website.
Furthermore, it also depends on the website developer that what this person knows about the SEO optimization; it could turn out to be an optimized website even if it’s designed in HTML or PHP if the web developer knows about the SEO optimization.
Sometimes, a dynamic ASP.net or PHP-based website with a beautiful layout seems a perfect site, but it doesn’t have many options on the backend to optimize the dynamically generated pages so it could end up as an unoptimized site.
One of the advantages of using a Content Management System (CMS) like WordPress is that it provides various SEO plugins to optimize the websites. For instance, All In One SEO Pack and Yoast SEO are the popular SEO plugins for WordPress users. So the website platform does have its importance in SEO.
One of the indicators of website performance is the page loading speed. Search engines prefer to rank websites with better page loading speed. Experts believe that if a website doesn’t open in two seconds, the visitor leaves the site. An optimized website loads up in less than a second.
If you’re wondering what impacts the page loading speed of a website, then you should know that a reliable website hosting and an optimized website layout play a role in loading up your website.
A high-quality website hosting does wonders for a website unless there is no issue with the optimization. The quicker the website loads, the easier it becomes to engage the visitors. Try Pingdom tool to test out your website’s page loading speed.
Meta tags are the page details that search engine bots read while indexing the site page into the record. It is also known as the information about the website page that helps direct the search engines. Meta tags consist of page title, description, and keywords.
When you go to your favorite search engine and type in a search term and hit enter, you see loads of search results; search engines become able to fetch those results primarily based on the information provided by the meta tags. However, the content does have its role in that too. When we fix our on-page SEO, we pay close attention to the meta tags.
If you’re building an HTML-based website, then take a look at this page to optimize your HTML meta tags.
Images are an important part of the website SEO — whether you’re publishing a blog post or building a website page, you’d require various images to communicate the message. The design, however, enables the website to communicate with the visitors, but search engines require specific text information that describes the images.
When we upload an image on our website, we enter a title, alt tag, and description to explain the image to the search engines. Therefore, it plays a vital role in optimizing websites. If you’re doing on-page SEO, don’t consider adding images without a proper title, alt tag, and description.
Authority outbound links are the resources, tools, and relevant content that we link to in our content to make it useful for the audience. When we link to authority sites and resources, we help out the readers in discovering helpful content. Thus, it adds value to our content.
SEO experts tend to adopt different approaches for outbound links; some of them use short anchor text, and others go for long ones. Similarly, you might have seen some bloggers who barely add images in their content.
Another example is that some bloggers who understand SEO at the core, they go all in when it comes to linking to others’ sites and end up adding so many outbound links in the article.
We’ve seen people linking to others’ infographics, screenshots, PDFs, and landing pages to deliver value to the readers. If an outbound link doesn’t deliver value, it’s no good in SEO. So be careful when you add up outbound links to your content.
Keywords are essentially the game-changer when done right. Amateurs and beginners try to play around and stuff their content with keywords, which backfires, later on.
If you want to pull this off, don’t become obsessed with keywords.
However, it doesn’t mean stop focusing on them. Instead, you must have a clear roadmap for creating content that could potentially help the target audience.
It’s true that keywords give signals to the search engines to rank content, but it’s also a fact that most people don’t get immediate results. SEO is a long-term game; you can’t expect quick results.
The ideal way of using the keywords in the content is by deciding the keywords beforehand and providing a solution in it.
When you know what you want to share, it becomes a whole lot easier to navigate through and specify the context of the message.
Top SEO experts recommend using the long-tail keywords, which separates us from the competition, and thus, it helps us grow our websites or blogs when we don’t have much of a competition.
Use tools like SEMrush and Long Tail Pro for keywords selection.
We’ve shared some on-page SEO techniques to help you optimize your website content. There are hundreds of more SEO aspects that you might want to know and apply, which we’d discuss in the future articles.
The purpose of writing this article was to give you a basic idea of on-page SEO so that the business owners and bloggers who are just starting out could benefit from it. Use this as a starting point and if feel like you need to ramp up your website traffic reach out to us here.
What’s the best SEO advice you have ever received in your career?