Starting a new company could be overwhelming with all the legal work, office setup, hiring and branding – it won’t be incorrect to say that it requires a ton of work before you start working as a new company.
A lot of companies put forth their marketing budget for the first quarter, but that’s not the case with every company.
Let me be honest with you, a lot of first-timers don’t have a clear road map of marketing. Sure, you might be an exception, but you always know someone doesn’t know how to cash in on Facebook, Twitter, and YouTube from a business standpoint.
So we came up with an idea of sharing some tactics on how to market online for FREE with small and mid-sized businesses that are just starting out.
Here is how to advertise online for free
If you’re starting a new company or you want to explore how to START MARKETING FOR FREE, then grab a cup of coffee because you might want to look at all of the free marketing techniques written below:
Create a Website
If you want to start off on the right foot, then build a website that explains everything your company does.
Many business owners get caught up in the layout design and responsiveness of the website and slightly ignore the fact that copy is the key to visitors’engagement.
Never ignore writing a perfect copy for your website. It doesn’t mean stuff every page with lots of text, but rather try to explain each and everything you do and how you can help the customers.
You might want to make your website up and running before the company starts operations.
One of the common mistakes many new companies make is that they put up a coming soon (landing) page and their website never goes online for months.
You have to understand that your business website is the pedestal to showcase your strengths on the internet.
Optimize Your Website for Search Engines
When it comes to free marketing, website optimization is one of those things that would require your energy, attention, and sweat.
If you aren’t aware of website optimization, then go to Google or YouTube, and type in “how to optimize your website” and you’ll come across tons of resources to learn from, in case, you have no idea about it.
The core idea of website optimization is that the website pages must be search engine-friendly. It means that pages must contain a set of information that describes the purpose inside out.
The title, however, is the first thing that search engines read while retrieving the search results from their index.
Similarly, using the headlines and bold text also help search engines determine the type of content and its context to certain keywords.
Moreover, optimization isn’t limited to the text-part of the website, but instead, there are many aspects of a website that encompasses the optimization such as the speed of the pages, images metadata, and web server quality.
So many things jointly work together to depict whether or not the website is optimized. If you want to get customers without spending money on online advertisements, then optimize your website for search engines.
Put Out Content on the Internet
A lot of people get confused when they hear about putting out content on the internet.
What this means is that you should create content around your expertise, strength, skill, or product to help people out by delivering value.
The internet provides us a platform to communicate, connect, and educate. So what you need to do is that leverage the social media platforms and your official blog to put out content to help, educate, and engage people.
The problem with many people is that they don’t get out of their comfort zone and keep thinking about what type of content to produce and where to put out.
There are plenty of social media outlets such as Facebook, YouTube, Twitter, Pinterest, Instagram, Medium, and LinkedIn. Use articles, podcasts, videos, infographics, and pictures to put out content and send your brand’s message across.
Offer a Limited-time Discount
Attention and psychology are the two secrets of marketing. By offering a limited-time discount, you can grab the attention of the audience and tell them about the offer you have for them.
Most of the times, it’s 50% or 70% off that attracts new customers to buy the product they’re interested in using.
The similar strategy is often used by the event organizers by offering a huge discount on early bird tickets.
Set up a Lead Magnet
One of the best ways to start marketing for free is by setting up the lead magnet.
It’s also known as optin bribe in digital marketing. It allows the website visitors to download a file by giving away their email addresses.
Many companies use PDF eBooks, checklists, or survey reports as lead magnets to collect the email addresses of the visitors to build up their email lists.
Later on, they could send the email newsletters containing new content, updates, and offers to the entire email list.
Not only does it build a platform of communication with the audience, but it also allows companies to market their products for FREE.
Repurpose Your Content
Repurposing the content means using the essence of the content to produce native content on another platform.
For instance, if you published a blog post on your blog, you make an infographic on the very topic enlisting all the points of the blog post and post it on Pinterest; it’d be repurposing the content.
Have you not seen many experts and influencers posting short videos on Twitter and Facebook?
What they do is that they take the snippets of their (YouTube) videos, and put it out on LinkedIn, Twitter, and Facebook to provide the audience with more content.
Same goes for the other platforms; you can take your YouTube video, and repurpose it into a Medium blog post.
Let’s Wrap Up
It’s highly unlikely that you don’t want to start marketing for free right at the beginning of your business journey.
We at CanzMarketing help companies navigate through by providing them various marketing services such as a Facebook advertisement, SEO, Content writing, and website designing.
Do you have any other online business marketing ideas that you would like to share?