This is how NLP has changed on-page SEO
Google always tries to serve better search results to its users. In a step to improve user experience, they adopted natural language processing standards last year.
What is NLP and how BERT has changed on-page SEO?
Let’s see how NLP is affecting on-page SEO.
NLP And Google’s BERT Update
Search engines existed in the early 1990s but the history of search engine optimization (SEO) is not that old. Google is the top search engine and its search algorithm’s updates mean a lot to digital marketers.
Though minor updates in Google’s search algorithm keep occurring regularly, they roll out core updates every once in a while. With major updates, come major website ranking changes.
Natural Language Processing (NLP) is a subfield of computer science, information engineering, artificial intelligence, and linguistics. In an online search, it is now playing a key role in serving better search results.
In other words, search engines such as Google are now better than before. It has become possible for search engines to understand the context, user intent, and sentiments in a better way.
NLP Has Changed On-Page SEO
Bidirectional Encoder Representations from Transformers or BERT is a new standard to understand search queries better and serve better search results.
There are two main components of BERT. One is known as data which represents pre-trained models and the second one is known as a methodology which a defined way to learn and use those models.
NLP is now playing an important role in Google search and other search engines may also incorporate it very soon. You might have noticed that rich snippets now represent a higher search results.
How To Optimize For BERT NLP Update?
It is simple to create BERT-optimized content; create the type of content your audience is looking for. Always try to stick to the topic. Do not try to write to increase the length of the page or post.
Try to come up with better text and visual content to deliver a better user experience. Length also matters but the quality of words has become more important than before.
NLP Can Be Hard To Grasp: An SEO Expert Might Help
Some digital marketing niches are technical and sensitive. At the same time, the demands of users are changing constantly. Only one thing can help you succeed; stay up to date.
These two reasons make it hard for businesses to create the required type of content according to the needs of their users. If you are into on-page SEO, one of our SEO Experts can surely help.
Feel free to contact us anytime if you need more details.