A business website is like a digital spokesperson for your brand – it tells people who you are, keeps them up to date with all the happenings related to your company, and gives them the opportunity to make a purchase. And that is why we want you to have one that can act as a true ambassador to your brand!
We, at Canz Marketing, a top web development company in USA, hate to see businesses with great ideas and tons of potential fail simply because they did not have an online presence – it breaks our heart.
And there is a reason why we say every company should have a stellar website, no matter how big or small. Why? Well, that’s simple – because it works!
Your website is a must-have component of your digital marketing strategy. It allows you to reach out to your customers and potential consumers and maintain a positive brand image while also boosting your ROI. Whether it is e-commerce web development services you are looking for or those to speed up your web page performance, we have you covered. That too without drowning in sky-high website development costs!
Choose Canz Marketing, a top web development company in USA to design your website.
Web development (USA) – Our process
Research and Analysis
The first step when we take you on board is to find out as much about you as we possibly can. Only once we identify the goals you want to achieve through your website, the brand image you want to portray, the audience you want to attract and for what purpose, and what your long-term aim is can we build a foundation on which to build your site.
We also analyze where you currently stand in terms of your brand image and reach and what your competitors are doing that you can do better.
Next comes the planning stage. As our years of experience in the industry as a leading web development services provider have taught us, this is the most important step. This is where we build a framework that dictates what the website will look like, using all the data we gathered in the previous step.
This guideline does three things: 1. It helps everyone remain on the same page; 2. It keeps us on track and gives the web development process some structure; and 3. It enables us to ensure we incorporate all your requirements into the implementation without missing anything out.
The developer also creates a sitemap which displays the structure of the site, as well as how the different parts of the site are linked to each other.
During our years of providing web development services to clients all over the world, we have found one thing to be consistently true: the content copy for your website can make or break your business.
Once people are on your site, you want to keep them engaged and reading on so that they spend more time on the site and are more likely to convert. And that is where the team of talented copywriters and editors at our website solutions company come in – incredibly witty and crafty with words, they weave content that hits the right chord, no matter kind of audience you are targeting.
At this stage of the WordPress website development process, a highly experienced designer puts together a design layout which defines what the website will look like from an aesthetic point of view. This includes the colors to be used, the images, logos, and the placement of different elements on particular webpages.
These decisions are made keeping in mind all the information gathered in the first phase regarding who the website is targeting and what the nature of the business is among other things.
Here comes the most interesting part – when our super developers put their expertise to good use and start writing the code for your website. They kick it off by creating the homepage, following which they follow the plan and sitemap to add one page after another till the entire website structure comes into existence.
From the implementation of all frameworks and CMS and to the addition of static elements and plugins, everything is done at this stage. It is where all the efforts that were made is previous phases start coming together and the website emerges as a stunning reflection of all your wishes and requirements.
The team of developers at our website solutions company is proficient in the use of all technologies we make use of at this stage so you get to see the best results!
The testing phase is when we run the quality assurance checks on the entire site to make sure everything works perfectly before the site is launched and is available for your consumers to see.
And we leave nothing out!
From checking and re-checking the spelling of every single word to clicking on every link to make sure it works, we make sure all things are in working order so that you don’t leave a bad impression on customers and potential consumers.
The next step is to load the site to a server using an FTP (File Transfer Protocol) software. Following all the appropriate steps necessary for the deployment of your site, we reach the point you were desperately waiting for – the go-live of your website.
Once the site has gone live, we test it once more to ensure everything is in perfect working order so your consumers have the ideal experience.
Support and Maintenance
We know that our job is not done once we design and hand over the site to you.
We don’t abandon you at the most crucial moment. Our team of experts sit down with you, physically or in a virtual space, and walks you through the entire site. We help you navigate the front- and back-end processes of the newly created masterpiece through demos, in addition to as many sessions as you may need to get up to speed.
When we’re done, your team will know the ins and outs of the website better than we do – and we created it!
But our web development services don’t end here either. We provide you with ongoing support, making sure we fix any bugs and provide maintenance services so you can focus on your core activities without worrying about your site.
And that is what makes us a top web development (USA) firm.
What we need from you
As a leading website solutions company, we see a lot of young businesses who understand the importance of having a website in order to achieve their goals. A lack of direction, however, as well as being ill-informed about the nitty gritty details of website development leads to a gap between the company and the web development service they opt for. This results in utter chaos.
Our years of experience in the niche of WordPress website development has made it clear to us that all the expertise on our end is useless if we aren’t on the same page as our client.
This is why, in the planning phase of the process, we make it a point to delve into understanding every last detail about your company. Whether it is e-commerce web development services you are looking for or some other kind, here is some of the information we generally need from you to get started:
- An understanding of your company and how it works
- The goals you want to achieve through the website
- Details about your target audience
- Your current design elements and promotional content such as logos, taglines, etc.
- Information regarding your competitors
Why Canz Marketing is your go-to web development company in USA
We like to see money flowing into our clients’ bank accounts. And we make sure our values as a company reflect in your success.
We don’t believe in second-best – our clients deserve number-one and that is who we hire. The team of developers at our website solutions company excels at what they do. But that’s not all. They LOVE what they do – and that passion reflects in every aspect of your site. Proficient in*pls add languages*, they get the job done in the best way possible.
As a top web development company in USA, we have been doing this for a very long time. In the process, we have learned all there is to know about putting a website together. We know what works for which kind of brand and why they should go for one option over the other. We can guide you to choosing the best option available and deliver even better.
You can attempt designing a website yourself or get an amateur to do the job for you. But the end result won’t stun and the reason for that is simple: this is not your area of expertise. Our web development USA professionals do this day in and day out. They know about every new trend, tool, update, and secret there is to know. In other words, our knowledge combined with the resources we have at our disposal help us produce what you desire – a masterpiece!
Expertise in writing code can only get you so far when it comes to WordPress website development – you also need an element that only comes with passion. And that is the element of creativity. We are proud to say that each member of our website solutions company kicks their creative gears into action for every client we serve, making sure the outcome is spectacular.
Every individual at Canz Marketing functions as a vital cog that works in sync with the rest to ensure the machinery doesn’t stop. But that is not all we mean by teamwork – we are referring to keeping YOU in the loop every step of the way by ensuring open and honest communication. Because when we work together, we work best!
Canz Marketing’s Service Offerings
E-commerce website development services
Enter. Fill shopping cart. Checkout. Purchase complete within 10 minutes without having to leave the couch. That is the kind of ease you can provide your consumers if you have a top-functioning e-commerce website. We design and deploy one for you.
WordPress website development
A WordPress website, once we have designed and handed it over to you gives you full control. The backend operations are easy to navigate and you can get up to speed in no time, allowing you to make changes whenever necessary.
Accelerated Mobile Pages (AMP) design and development
People nowadays don’t have time to surf the web on their desktops or laptops. You need to make sure your website is available on handheld devices they can access on the go. We take care of this for you.
Page speed optimization
The time your webpages take to load and, hence, the time your reader has to wait can have a dramatic effect on your website traffic, ultimately affecting conversions. We optimize your page speed so you never lose existing and potential consumers.